The Number Of Women's Trousers In Zhengzhou Has Soared To 3 Billion 500 Million.

At present, the industry is facing the new normal situation of economic downturn, market environment change, slow growth and sluggish sales. How to deal with it? How to find a breakthrough? It has become the focus of attention in the industry. Under the new normal, sponsored by Henan clothing association Clothing industry The strategy of thinking and development and the Zhengzhou women's trousers promotion forum was held in Southern China City, Zhengzhou.

At the meeting, Li Gang, executive director of Henan clothing association, said that after 10 years of rapid development of Henan clothing, a number of excellent enterprises emerged. "Chinese women's pants watching Zhengzhou" has formed a broad consensus in the industry. Although Zhengzhou women's trousers are famous, they have not yet achieved the ultimate goal. Their products are single, homogenized and far from the high-end market. From the point of view of employment, Zhengzhou women's trousers can only be regarded as a "junior high school graduate". Last year, there were 650 million women's trousers in Zhengzhou. In the next 3~5 years, through the implementation of the "35" project, that is to cultivate 3~5 family, the annual production of 10 million large groups; 30~50 family, the annual output of 5 million large enterprises; 300~500 home, an annual output of 1 million enterprise clusters; 3000~5000 small businesses. Through the joint efforts of the upper and lower levels, the development of Baotuan, consolidating the foundation and improving the quality, the Zhengzhou women's trousers reach 3 billion 500 million sizes.

"In the past 10 years, Zhengzhou women's trousers have been formed. Regional brand It was hard won. It is hoped that the next 10 years will lead to the realization of "women's pants in the world to see Zhengzhou", said Yang Xiaodong, Deputy Secretary General of the China clothing association. Last year, the country's total clothing output reached 43 billion 600 million, overcapacity and fierce competition. At present, the profit margin of sales is declining. Although the electricity supplier is hot, it disrupts the order of the market. What's terrible is that it changes people's consumption thinking. This is worth studying and thinking. Yang Xiaodong believes that not all enterprises are big and full, they can cooperate with large enterprises to bring themselves into the supply chain of large enterprises. Entrepreneurs should improve their own quality, tap endogenous driving force, and make products well.

Guo Yan, a professor at the Business School of Beijing Institute Of Fashion Technology, believes that Zhengzhou's trousers should be developed and strengthened. Entrepreneurs are scarce resources, and the quality of entrepreneurs is directly related to the rise and fall of enterprises. Two, enterprises should have strategic goals and direction. Entrepreneurs should free themselves from their daily business activities and use more energy to study strategies. Three, we must persist in technological innovation. Innovation determines the life cycle of enterprises, and only innovation can enhance the competitiveness of enterprises.

Zhou Shaolu, general manager of Zhengzhou Garments Co., Ltd. believes that to enhance the strength of Henan clothing, we must first improve the professional level of designers, and design is the top priority of clothing production. Secondly, we should lay stress on the position of designers. Enterprises should attach importance to R & D design and give designers the proper position to make them respected.

Liu Shuping, chairman of Zhengzhou Fashion Co., Ltd. enterprise The production season is a real problem. It is not dry in the off-season, and can not be completed in the peak season. To solve the problem of production balance, on the one hand, we should do well in internal strength and strengthen the ability to receive orders; on the other hand, we should play the role of the order adjustment of the association, and pick up the coastal areas, so that people of all skin colors will come to Zhengzhou to purchase.