Every Big Tycoon Into Cross-Border Electricity Providers To Subvert Traditional Trade Mode

Tmall international, Jingdong overseas purchases as the first big business, has already started preparations for war mode.

In October 29, 2014, Amazon China announced that it had launched six overseas websites to directly mail China's services.

On the day before "double eleven", Amazon China announced its "offshore outsourcing" service began trial operation.

With the increasing demand of domestic consumers, the concept of cross-border import business is becoming more and more popular, and the improvement of industrial chain and mode has also started.

After a year of trial, the practitioners are somewhat confused. They have gone from warming up to hot blooded and returning to calmness.

Liu Zhiyong, President of the sea trade association, told the daily economic news reporter.

For the industry, the "double eleven" point of view is not only the record breaking record of Tmall international sales.

The "Hai Tao" offensive, which has been extensively opened up, is testing the bottom line of the supervision layer, and the bonded mode trial under the current policy will also usher in the final examination.

Major tycoons into cross-border electricity providers

As usual, "double eleven" weeks before and after is the most busy day of the electricity supplier. The difference is that this year's close combat between giants has added a new battlefield -- cross-border import electricity supplier.

This term is often described by ordinary consumers as "Hai Tao", "sea purchase" and "cross-border online shopping".

In the view of Lin Wenbin, senior analyst of Analysys, with the upgrading of the consumption capacity of the post-80s and 90s, the attention to online shopping products has gradually shifted from price and service to quality and brand.

And Hai Tao meets the needs of consumers from price to personalization, which has become a new driving force for online shopping growth.

According to the General Administration of customs data, in 2013, China's cross-border import business pactions amounted to 70 billion yuan, while China's e-commerce research center's monitoring data showed that from 2008 to 2013, cross-border import e-commerce pactions compound annual growth rate of up to 31%.

The five categories of consumer products, skin care cosmetics, infant food, clothing, health care products and electronic products, are the most popular.

According to Lin Wenbin, the scale of China's online shopping pactions in 2014 will exceed 120 billion yuan.

According to the report of ERI consulting, the real blue ocean of cross-border electricity providers is importing, and China's demand for overseas goods is huge.

Before the 100 billion cake, the big tycoons went to sea.

In February of this year, Tmall international formally launched the direct import of imported goods for domestic consumers. In July, Suning set up a cross-border e-commerce project group in low profile, and is now investing in the world. Previously, Amazon China suddenly announced the launch of six overseas websites, namely, direct mail service to China, and then on the day of "double eleven", it announced the whole Chinese version of Amazon's overseas purchase shop.

The industry believes that this is the first "double eleven" after Ali's listing in the US, and it is an important opportunity for its brand to play in the international market, so its overall performance will be more eye-catching.

"Tmall's user base is the biggest advantage."

Lin Wenbin pointed out.

Amazon is regarded as one of Tmall's strong competitors. After launching the whole Chinese version of Amazon's overseas purchase, Amazon has broken the language barrier of consumers.

In addition, Amazon claims to have 80 million commodity categories, including footwear, clothing, mother and baby, nutritional health and personal care, and has the same quality with overseas websites.

By contrast, the commodity resources of local platforms are much inferior.

Reporters combed found that the Ministry of Commerce this year to support the policy focus is cross-border import of electricity providers.

Up to now, customs policy is also clear. Especially in July this year, the General Administration of Customs announced the announcement on 2014 No. fifty-sixth (concerning the regulatory matters relating to the entry and exit of goods and articles for cross-border trade in electronic commerce).

Against this background, the mode of cross-border import electricity suppliers has also changed.

On the basis of the original individual purchase, a professional purchasing platform for overseas buyers or purchasing process services has been formed, including professional purchasing platform and sea scouring service provider.

In the industry view, the emergence of professional purchasing, on the one hand, has solved the limitations of individual purchase, and on the other hand, it has also optimized the shopping process, and the consumer experience has been significantly optimized.

Since the pilot policy of cross border e-commerce service, there has been another cross-border e-commerce platform in FTA / bonded area.

For example, the Shanghai free trade zone has launched cross border links, and Ningbo bonded area has launched cross-border purchases.

At present, the official business platform has a high demand for the business scale, and there are fewer businesses, and the paction volume is not large.

But in the whole cross-border import e-commerce industry, the majority of the scale is still a comprehensive electronic business platform, which can be refined into an open platform represented by Tmall international, as well as jumei.com, vip.com as the self operated website.

There are also a large number of professional purchasing agents to enter the open platform and become store stores.

In Lin Wenbin's view, the cross border import electricity supplier has experienced a long period of groping from the era of personal purchasing. "Now is drawing to a close. The business mode of the market will start and enter a stage of rapid growth."

But in the eyes of many people who accepted the daily economic news reporter's interview, the bustling business was always the end of the electricity supplier terminal, and the entire supply chain was far from open, and the scale of cross-border online shopping did not erupt.

"First of all, I have not heard of any cross-border import business enterprise has been profitable, everyone is in the early stage of burning money; secondly, the pilot year, everyone is tossing."

Liu Zhiyong admitted to reporters.

Recently, a post titled "the truth of the cross border electricity supplier's existence in 2014 (imported articles)" was circulated in the circle, and all the creatures described in the article were universally recognized.

The author said in an interview with reporters that the pilot year, because of the interpretation of the policy is not stable, the company is slightly confused.

All kinds of platforms have sprung up like mushrooms, but most orders are maintained at dozens of orders, and daily sales are also hovering around several thousand yuan.

More importantly, customs clearance and supply become the two main pain points.

It is worth noting that, whether confused or full of expectations, cross-border import electricity supplier industry has cast its eyes on the "double eleven".

"It does not depend on the breakthroughs in Tmall's international sales. This is an excellent platform for watching competition, and it is also a large-scale experiment."

Ceng Bibo, founder of oceanic wharf, told the daily economic news reporter that through the mass and large-scale concentration of intercourse volume and customs clearance, the strategic will and integration ability of the upstream and downstream industries and the minimum baseline of the relevant departments for the bonded import mode policy can be verified as a whole.

Since last year, 6 cities in Ningbo, Shanghai, Chongqing, Hangzhou, Zhengzhou and Guangzhou have been conducting pilot cross-border e-commerce, based on the 6 major pilot areas of bonded ports. Several major electric providers have launched a stocking mode based on bonded stocking and bonded collection mode as the core supply chain.

The most prominent of these is Tmall international, which shows that over 60% of Tmall's international orders are being processed and shipped by several major bonded zones.

Specifically, goods are imported from abroad and stored in a bonded warehouse tax-free. After the consumer orders, the products are issued directly from the bonded warehouse.

Lin Wenbin pointed out that the advantage of such a bonded mode is that merchants do not need to sell goods to the consumer terminal after a single purchase, but they can bulk pport, thereby saving manpower, logistics and other costs.

Most importantly, goods imported into the warehouse through bonded mode can be cleared by personal belongings.

Since it is the customs clearance of personal belongings, it only needs to pay the postal tax, instead of paying 17% of the general trade in addition to paying customs duties.

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In addition, procedures such as inspection and quarantine are relatively simplified.

In Zeng Bi Bo's view, the regulatory policy of the bonded import mode is stable for the value of the whole cross-border import industry chain. If it can smoothly go through large-scale operation, it will hopefully open a broad road to the whole industry in the next year, almost subversive to promote the self reconstruction and upgrading of the traditional import trade industry.

However, due to the rapid development of the industry, various pilot sites have different interpretations of the bonded mode policy. After a period of "first try", the bonded mode of various areas is beginning to face some problems.

"There have been many different interpretations of the bonded mode, because bonded trade has the most direct impact on general trade imports."

An industry observer explains, "imagine two people doing import business. One of them takes a large number of goods to China, and customs clearance is done in a traditional general trade mode. He needs to pay VAT to do a lot of inspection and quarantine. Another person has been linked to the bonded warehouse by the name of cross border import electricity supplier.

After the order, we will deliver the goods one vote to one vote.

There is no need to pay VAT, nor do we need inspection and quarantine. This is a huge impact on general trade. "

Another industry insider pointed out that this is why the country has only opened six pilot cities at present. Compared with the impact of Amazon's opening of China's direct mail, the bonded mode has been completely liberalized and the impact on general trade is immeasurable.

"Policymakers have been aware of this and have been observing it."

Ceng Bibo said.

In the view of cross-border import business operators, once the bonded mode is released, it will subvert the whole import trade structure of our country.

As to whether or not the future can be liberalized, Wu Zhibin and his colleagues hold a more conservative attitude, "watching the bustle, but the impact on the domestic trade patterns is too great."

The national policy of pursuing trade surplus has long been waiting for the industry, and practitioners are somewhat confused.

In November 9th, President Xi Jinping delivered a keynote speech at the 2014 Asia Pacific Economic Cooperation (APEC) summit of industrial and commercial leaders: in the next 5 years, China's imports will exceed US $10 trillion.

A few days ago, the general office of the State Council issued the "opinions on strengthening imports", one of which is "vigorously develop import promotion platform".

Facing this series of actions, Zeng Bi Bo wrote two words in his circle of friends: hope.