The Shrewd Shengze Textile Man Will Not Wait For Death

For Shengze town with deep textile industry foundation and tradition, large and medium sized textile enterprises are everywhere, and smart Shengze textile people will not wait for death.

"The day before yesterday, we are still holding a quality review meeting to discuss the current situation."

On the afternoon of October 23rd, Gao Sujian, deputy secretary of Sheng Hong Group's Party committee, told reporters that since 2011, the profitability of the chemical fiber industry has been declining. Sheng Hong group is no exception. "When the market is good, the gross profit margin of a ton of silk can be 10%. Now 3% to 5% is not wrong.

Sheng Hong has been regarded as one of the few profitable enterprises in the industry.

Sheng Hong Group's annual production capacity of chemical fiber is 1 million 650 thousand tons. Mei Feng, chief engineer of Gao Su Jian borrowing group, said that as far as the world's per capita possession of chemical fiber volume is concerned, the capacity is far from enough. "From a market perspective, it can only be said that there is a surplus in stages."

Gao Sujian believes that such a market situation also forced pformation and upgrading of the industry.

Mei Feng told reporters that in terms of the industry status of Sheng Hong group, the group will not only focus on immediate interests, they will spend more energy, money and manpower on R & D.

Sheng Hong group is currently committed to the development of biomass fiber, has broken the monopoly of the United States DuPont Co in the international market, China can compete with DuPont in this piece, only Sheng Hong.

In 2013, Sheng Hong Group's sales volume was 51 billion 300 million yuan. Gao Su Jian predicted that with the launch of the Lianyungang PTA project of Sheng Hong group, the sales volume of the group could exceed 70 billion yuan this year.

"Fu Hua's list is good, we can almost be flat, relatively stable."

Xiao Yan, general manager of R & D Department of Wujiang Fuhua Weaving Co., Ltd., led a team of five or six people from the R & D department. She told reporters that Fuhua spent 5% of its sales on R & D, and now there are more than 400 new products developed every year. It has persisted for over ten years, and has better adapted to the needs of the market.

Xiao Yan told reporters that the latest biodegradable fabric developed by the company can be directly degraded into carbohydrates without any impact on the environment if they are made into clothes.

Xiao Yan pointed to another super thin fabric in the exhibition hall, telling reporters that the fabric was less than 20 grams of 1 square meters, and the commonly used material was 80 to 100 grams / square meter. "This fabric is more suitable for clothing in spring and autumn."

In the interview with our reporter, Shi Qing Island, chairman of Fuhua weaving company, said that the textile industry in recent years is in a bad market and is a global problem. "Our main measure is to develop new products."

In recent years, Fuhua has focused on the development of thin fabrics, thin fabrics save energy, and its functionality is not bad.

Wujiang Yi Rui textile finishing Co., Ltd., located in Shengze Town Park Road, is an obscure small business. However, the nylon cold pfer printing technology developed by the company has broken through the industrial problem of nylon heat resistance and heat that is not able to bear the traditional printing method, making the company strong in developing new nylon printing market and becoming one of the most competitive enterprises in the printing and dyeing industry.

"We have spent more than three years on the successful development of the cold pfer printing technology, and invested about 10000000 yuan before and after."

Gao Wenzhen, general manager of the company, said that Yi Rui textile is committed to becoming a strategic partner of the global brand. At present, UNIQLO, chill Kong, JACK&JONES and other brands are already the customers of Yi Rui spinning.

In some of the robust enterprises in Shengze Town, such as Han Tong jet weaving and double profit spinning, our correspondent has a certain scale, relatively few loans, stable customers, and also a leading position in the equipment industry, as well as a stable R & D team.

These enterprises have strong ability to resist risks and have stable profitability.

"Do not feel anything wrong when you see a drop.

Many of these adjustments are rational regression.

Cai Xuexiong believes that the survival of the fittest in the market economy is normal, which should be common sense for those who run enterprises.

In Zhao Ju's view, the textile industry is at a low level, and the bottom up rebound should be the trend in the future.

"I think that the medium speed development of the textile industry will be a new normal in the future."

Zhao Juguan said that even after the recovery, the textile industry will not be as fast as before, and the growth of 5% to 6% is a new normal pursuit.

However, even the growth rate of 5% - 6% has a major premise: Shengze textile industry must accelerate the pace of pformation and upgrading.

For Shengze,

It is no stranger to pformation and upgrading, and has tasted the sweetness: first, from silk to chemical fiber, in the commonly known "four silk fabrics", only Wujiang has succeeded in pformation; two was formed in the middle of 1980s.

The Silk Market in the East, especially in the era of planned economy, needs vision and boldness.

Regarding pformation, Zhao Juguan believes that the first thing to do is to draw on historical experience and make articles on fabrics.

Relying on a large number of chemical fiber fabrics, there is no way out.

"For example, can we return to silk to some extent on the basis of raw materials?" according to Zhao Juguan, silk fabrics are popular in the international market. "The Japanese silk fabric is more than 400 grams per person per year, and our country has only 15 grams per person."

Silk fabric is revival. What is the situation in Shengze town? According to the data provided by the China Eastern Silk Market Management Committee, Shengze town produces

It only accounts for 0.5% to 1% of the total fabric.

In addition, Shengze textile enterprises can also develop some comprehensive fabrics.

From the first Textile Expo, Shengze's textile enterprises have been developing medium and heavy fabrics and functional fabrics.

This also allowed some businessmen who came to participate in the Textile Fair to change the inherent concept of Shengze textile industry: producing only low value-added fabrics or thin fabrics.

Zhao Juguan believes that with the improvement of living standards, people's requirements for health are getting higher and higher. Like the biomass fiber fabrics developed by Sheng Hong group, it should be a direction for future fabric development.

Zhao Juguan told reporters that in the process of pformation and upgrading of the entire textile industry in Shengze, the market is also faced with problems such as upgrading the format. In order to form a shopping mall and comprehensive style procurement service, Shengze town is building the "Oriental textile city".

For the pformation of the Eastern Silk Market, Zhao Ju Guan also provides another way of thinking, that is, the construction of "online Oriental Silk Market".

"There used to be an idea that Shengze's textile products were mostly intermediate products and had no standards, so they were not suitable for online trade, but we could set standards without standards."

Zhao Juguan said that e-commerce is a trend in the future, which can save a lot of costs.

As an early test of water, Taobao Shengze industrial belt has been launched, including products from 100 enterprises.

"These 100 enterprises are hand in hand to serve."

Zhao Juguan said that the state owned market exchange helps enterprises to decorate and carry out marketing. "Our aim is to bring the paction together first and open up the situation, and then build the two online e-commerce platforms of China silk net and market exchange into an online Oriental Silk Market".