Listed Apparel Home Textile Enterprises: Mobile Terminals Supporting "Half Of The Country"

As of press release, "double eleven" shopping carnival is still in progress. According to incomplete statistics, a number of listed apparel brands are located in the forefront of the turnover of their plates, some of which have already broken 100 billion. At the same time, the proportion of transactions from mobile terminals is rising rapidly.

Multiple brand On the front row of pre-sale

The pre-sale data of Tmall show that the sales volume of many home textile and clothing enterprises ranked higher in all categories, taking into account that the unit price of clothing home textiles is far lower than that of household appliances and digital products. This shows the strong pulling effect of "double eleven" on clothing home textiles consumption.

The third party website, which is ranked by the Tmall pre-sale data provided by the Jing Jing network, shows that the top ranked clothing household textile category is the home textile flagship store of Luo Lai, ranking the twelfth among all categories, with a pre-sale amount of over 43 million, and Anna fuanna ranks eighteenth, the pre-sale amount is over 28 million, Meng Jie's home textile ranks twenty-second, and the pre-sale amount is over 25 million.

Statistics from other media showed that as at 10:51 a.m. on the 11 th, when the turnover of the entire network was broken by 30 billion yuan, the listed companies in the listed companies ranked first in home textiles, home textiles in fuanna and Meng Jie were ranked third and fifth, and the children's clothing brand of Semir clothing, baraba, ranked second in mother and infant, third in men's shoes in AOKANG, fourth in sports outdoors.

Roley home textile related personage told reporters that the "double eleven" activities Roley mainly based on LOVO brand. As of 10:15 on November 11th, Tmall brand flagship store turnover exceeded 100 million yuan. Judging from the current situation, the completion of the sales target of 200 million yuan has no danger, is currently striving to reach 250 million yuan, is expected to win the Tmall home textile brand turnover of "three consecutive champions", and is expected to impact Tmall all categories of transactions ranked the top ten.

Hai Lan's home did not implement the price discount promotion plan this year. It continued to push the online and offline strategy of the same price, but promoted sales through a partial exemption form. Hai Lan home related people said that as of 11 days at 18 o'clock, the double eleven online sales amount has reached tens of millions of yuan this year, has completed the double eleven sales plan this year.

Data from Jingdong showed that clothing category grew strongly in November 11th, and orders exceeded 3 times a year ago. By the time of 16, sales of clothing and footwear for men and women were nearly 5 times that of last year's sales.

　 Mobile terminal shopping " New favorite "

Data show that since the start of Tmall double eleven this year, the flow of consumers accessing the double eleven venue at the mobile terminal has almost reached two times the PC end, while in previous years it accounted for only about 20%.

Zhang Yong, chief operating officer of Ali group, said that there will be some changes in the double eleven Shopping Festival in 2014. One of the important points is that the shopping habits of wireless clients are gradually being developed, and the proportion of wireless terminals is increasing. This reflects the maturity of China's wireless shopping environment.

This year's double eleven activities, Luo Lai, 100 round pants industry, Jia Linjie and other enterprises have launched preferential activities for WeChat end. Roley home textile related personage said, from this year's data, the proportion of transactions from the mobile terminal has jumped from about 30% in the past year to 50%, and has already taken up half of the country. The foregoing pointed out that the mobile terminal provides a convenient upgrade shopping experience compared with the PC terminal. Consumers can make full use of fragmentation time to place orders through mobile terminals, which may further increase the volume of transactions.

Apart from manufacturers and system maintenance providers, the electronic business platform is another big winner in the new consumer behavior. Alibaba reported that the company's mobile terminal performance has been growing rapidly for several consecutive quarters. In the third quarter of this year, Alibaba's retail platform from China reached 199 billion 54 million yuan from the mobile terminal, an increase of 263% over the same period last year. Alibaba's revenue from mobile terminals reached 3 billion 719 million yuan, an increase of more than 10 times over the same period last year. The proportion of mobile terminal revenue has increased from 3.8% in the same period in 2013 to 29.1% today. The sales volume of Suning cloud business mobile terminal increased by 442.67% in the three quarter compared with the same period, an increase of 44.11% over the same period, with an average daily traffic of over 1 million 600 thousand and a conversion rate of over 7%. In the month of September, orders for mobile terminals reached 24% of total orders.