"Buy Shoes For Cars"? Shoes And Clothing Brands Fight For Life 11

Selected products, spare personnel, set up a grand prize, this "double eleven" business gathering, known in Wenzhou.

The businessman "racked his brains" to prepare and plan sales, and scramble for customers.

Promotional gifts make a lot of eyeballs, not only continue the previous few years, "Apple hot products" route, but also to "buy shoes to send cars" heroic tyrants, unprecedented strength.

Of course, Wenzhou's famous shoes and clothing.

Kangnai, Semir, AOKANG, red dragonfly and so on, still have a solid foundation in e-commerce sales, and constantly enhance product quality and consumption experience.

Many brands emphasize that the sales of electricity suppliers have crossed the impulse stage, and then focus on quality improvement and customer service, so as to win a good reputation.

Kangnai

Set up "buy shoes to send cars"

Over the past few days, the Kangnai electric business office has started collective training before the "double eleven" war. The poster on the wall has been built to create a fierce fighting atmosphere, with slogans of "no eating, no sleep, and spirit making money".

Kangnai electric business team has launched the "buy shoes to send cars (right to use)" in the marketing plan.

Kangnai electric business stakeholders said, "buy shoes to send cars" this marketing idea is the result of brainstorming in team planning.

In the process of implementation, this idea is constantly optimized and perfected. The final plan is that the electricity supplier's single order is actually 299 yuan, and it can participate in the car raffle. The winner can get a new Jetta year's right to use by FAW Volkswagen.

In addition, Kangnai also launched a "free single" activity in the sales promotion. The order was divided into two periods, and the lucky ones who ranked the top two in the two time periods were the maximum 500 yuan and 300 yuan respectively.

In addition, there are preparations for Apple products iphone6 and ipadmini, as well as iPod touch and other gifts, giving the lucky three who accumulated the amount of consumption.

A wallet is also given to a customer who buys a certain amount of money.

It is reported that Kangnai has been working with SF for logistics. Although logistics costs have risen, Kangnai believes that customers can experience fast logistics services or value for money.

Semir:

Two big brands or break 150 million

Last November 11th, Semir's e-commerce channel sales exceeded one hundred million yuan, of which Taobao achieved 90 million yuan in sales and achieved a new breakthrough.

According to the head of Semir e-commerce, Semir and Barbara's two main brands of double eleven Semir are expected to exceed 150 million yuan this year.

Semir has also done enough articles on the promotion efforts to set up a "local tyrant battle", a nationwide rush to buy wind, an hourly welfare and other feedback projects.

The so-called "tyrant battle", that is, the day alone paid 499 yuan, the first 100 sent iphone6 mobile phone.

The whole nation snapped up the wind activity and sent the backpack to the top 1000.

The "hourly welfare" campaign says it will send 68000 yuan, that is, 10 of the 17 periods can be avoided.

The launch of these activities is expected to boost passenger flow and bring sales benefits.

It is reported that with the rapid development of business, Semir electric business has gradually changed from selling stocks to selling new products.

In the first half of this year, Semir accounted for over 60% of new product sales, and the online product supply chain was initially formed, which means that Semir basically opened the "ceiling" of e-commerce products.

In July of this year, Semir also tried to run the brand of "Colombia" on Taobao, and launched an extreme male god shirt by means of Juhuasuan, micro-blog forwarding, WeChat sweep and friends circle sharing.

As soon as this product was launched, it was warmly welcomed by consumers, and it was rapidly promoted through the dissemination of the media, and the market effect far exceeded expectations.

AOKANG:

More than 100 million pairs of shoes are picked with you.

"This year, AOKANG international e-commerce" double eleven "goal is sales of over 100 million yuan, as early as a few months ago, we have begun preparations for the" double eleven "activities, whether it is products, teams, logistics or other aspects, we are ready to welcome the arrival of the Chinese online consumer Gala.

Chen Wen, head of AOKANG international e-commerce department, said so.

AOKANG International Electronic Commerce staff has already started preparations for the "double eleven" work, including the promotion drainage before the event, the selection of competitive products, and the ultra-low panic price on the same day.

The whole double eleven activities are divided into three parts, namely, Carnival Shopping Festival preheating part, Carnival Shopping Festival final Carnival and post holiday arrangements for delivery, service and other finishing work.

In response to these three parts, AOKANG international e-commerce department first made clear the contents of the activities, and according to the different stages of the contents of the different stages of the screen.

"This year AOKANG international e-commerce in the first half of the year when the commodity planning," double eleven "goods as an important part of the planning.

About 1000000 pairs of shoes have been carefully selected for customers' choice from the aspects of shoes styles and materials. At present, all goods are stored in the warehouse, waiting for the arrival of "double eleven".

This year, AOKANG's new spokesperson, Kim Su Hyon, has reduced the age of AOKANG's customers. Aiming at this year's "double eleven", Tmall also launched the pre-sale. AOKANG also launched some popular styles to make the pre-sale, and the current pre-sale situation is more popular.

"We want to deliver the goods in four days this year. It will take seven days to ten days before it can be sold out.

We want to enhance customer experience this year.

According to Chen Wen, AOKANG is ready to let nature take its course this year, and it does not necessarily mean that it should do much. It is hoped that the quality will be done well, rather than just trying to get the volume done, and the most important thing is to enhance the customer experience.