Details That Must Be Understood Before Joining The Agency Of Brand Women'S Wear

　　 N0.1 brand market positioning

At the beginning of choosing a franchise brand, you should first of all have a certain understanding of the clothing market in your city, especially the situation of the peers in the business circle around your shop, so that you have a good idea.

If the consumption level in your area is not comparable with that in economically developed areas, then you can't easily and blindly introduce high-priced clothing; if there are many leisure wear brands around your shop, and the competition is particularly fierce, then you can stagger the business scope and focus on ladies' or professional clothes, and the effect will be better; Or the local consumers prefer the women's clothes made in Shanghai, but don't like the ones made in Guangdong, so you can give priority to joining the brands in Shanghai Make these problems clear, according to these circumstances to determine the general positioning of the franchise brand, and then to focus on looking for the franchise brand, in order to get twice the result with half the effort and improve the success rate.

Before you decide to join the brand, you must be very clear about the answers to the following questions——

Do you want to join men's, women's or children's wear brands?

Price band range of locally acceptable products

Do you want to join the brand style of casual, professional or ladies?

What are the special preferences of local consumers in clothing purchase?

How much is your investment plan?

At this time, your target brand range has been narrowed to a certain extent, and several candidate brands may have been generated. Then you can select them according to the items mentioned later.

　　 No.2 products are subject to Degree of welcome

Clothing is a special commodity, its purchase completely depends on the consumer's preference for the commodity. Whether the popularity of the local brand is the key to the success of the brand.

This can be examined in several aspects.

First of all, you can get the data about the brand's popularity in the market and how it is popular in the market.

Secondly, according to the brand positioning and product style, what proportion of local people will be interested in buying this product? From this, we can judge whether the number of target customers is enough.

Third, it depends on whether the pricing of its products is competitive in similar brands, and whether the design style is consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of contradictions and conflicts.

It should be pointed out that on the one hand, the popularity of a product is the result of the gradual precipitation of a brand over the years, on the other hand, it is closely related to the company's advertising support. If a brand continuously advertises in the national media and maintains a certain media exposure, it must be directly proportional to its popularity.

　　 N0.3 reasonable Profit margin

Well, this is certainly one of the most important principles. Can a franchise company give you enough profit margin? It is far from enough to only look at the superficial supply discount and exchange rate. There are many hidden items that you may not see. Let's make a rough calculation.

The inputs you need are:

Shop rent (may need to pay three months or even half a year's rent in a lump sum)

Store decoration cost (one-time investment)

Goods fund (for example, 45% purchase discount, you need to pay 45000 for goods with retail value of 100000 yuan)

Salary personnel

· monthly daily expenses of the store (water and electricity expenses, etc.)

Estimated revenue:

According to the customer flow of the business district where the shop is located and the sales situation of the surrounding brands, the number of sales pieces per day is estimated, and the minimum and best plans are made, so as to obtain the daily turnover range. There are a lot of discount and sales promotion factors to consider when retailing.

Next, subtract the estimated income and investment, and estimate what kind of space will your profit range be? What is the highest profit margin, and what is the lowest profit margin? How long will it take to recover its investment? Which is better or worse.