Messi'S First Overseas Store In Abu Dhabi

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Xiaobian of the network introduces Messi's first overseas store to Abu Dhabi.

In view of the outstanding performance of the first overseas branch opened in Dubai by Bloomingdale S4 S4, the parent company, the US Department Store Messi decided to launch its first overseas flagship store, Macy s, into the Middle East.

Messi department store plans to build a large department store across 4 floors and 19 thousand square meters on the Al Maryah island of Abu Dhabi Al Maryah Central.

And Bloomingdale 's will also enter Al Maryah Central at the same time to set up second shops in the Middle East, which has an area of 21 thousand and 300 square meters.

Al Maryah Central two will be operated by Bloomingdale 's Dubai store agent and Al Tayer Group LLC, the largest luxury retailer in the Middle East, and is expected to open in 2018.

Terry Lundgren, chairman and chief executive of Messi group, said the group's future expansion plan will depend on its success in Abu Dhabi, but the group is confident.

It is reported that Bloomingdale 's Dubai store has become one of the top 5 branches of the chain store.

At the same time, Messi group also said it intends to enter the Chinese market. Terry Lundgren has been trying to bring Messi and its own INC, Charter Club, Alfani, Material Girl and American Rag to China.

Luxury goods and retail industry analysts believe that Messi stores may again enter the Chinese market through the form of electricity providers.

The main reason is that there are many cases of failure, such as those already operating in China.

Department stores and lac Crawford and other poor performance, which led to Messi department store more inclined to cooperate with the third party in the Chinese market.

At present, Messi stores and Bloomingdale 's two brands altogether have about 840 stores, in addition to Macys and Bloomingdales two e-commerce sites.

In 2014,

Performance is inferior, which is also an important reason for its accelerated expansion.

It is reported that in the first half of this fiscal year, the sales rate of Messi department store increased by 0.8%, including the third party agency business, and the same store sales also increased by only 1.5%.

In the same period, its revenue grew by only 0.7%, from $12 billion 453 million in the same period last year to $12 billion 546 million.

To this end, Messi stores lowered its annual growth in the same store sales, down from the previous 2.5%~3.0% to 1.5%~2.0%.