Far East Department Store Cooperation Tmall Push O2O Special

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Xiaobian of the network to introduce the Far East Department Store cooperation Tmall push O2O special channel to take time.

"Online purchase vouchers, offline enjoyment of physical shop discount" has become a new way for department stores under the "double 11" before this year.

On the 4 day, reporters visited the market and learned that many domestic department stores, including the main city of Chongqing, far east department store, began to take the initiative to interact with Tmall and launch the O2O special field.

Discount on online voucher line

4, reporters visited the main city business circle found that with the "double 11" approaching, some department stores launched a series of promotional activities.

Among them, in the new century century Xindu store in the Guanyin Bridge business district, it launched the "double 11" spike activities. For example, on November 10th ~11, the public can make an appointment through Lancome official WeChat to the 11 sets of gift boxes with 3000 Limited sets in the new century, and the price dropped from 2360 yuan to 1080 yuan.

"Entering the year November, all kinds of promotional activities, including anniversary celebrations, will be launched in every major department store for the impulse of performance."

A senior department store in Chongqing said.

At the same time, reporters also found that this year, the main city of Chongqing department stores to actively join hands with Tmall, launched online shopping vouchers.

"Every year in November, we will launch the anniversary celebration."

Yesterday, the head of the metropolitan Department of Far Eastern Department revealed that this year, the Department of the Far East launched the first cooperation with Tmall to introduce more passengers.

It is understood that on November 1st ~11, the public can purchase $89 yuan in the Tmall designated page for the 100 yuan electronic store coupons in the Far East department store and the 79 yuan for 100 yuan.

According to people in the Far East department store, consumers can exchange their vouchers or coupons on ~21 November 17th to cash in the form of cash.

Yesterday, reporters confirmed from Ali, since November 1st, domestic Yintai business, Wangfujing department store and other 28 department stores 317 stores formally participated in the "double 11" shopping Carnival O2O special.

In this special store, electronic vouchers for department stores are also launched for the first time. Consumers buy vouchers on Taobao mobile on the day of November 11th. At least two weeks after the end of the "double 11", they can enjoy the corresponding discount to the offline department stores.

Ali department store O2O line official said, with the advent of the mobile Internet era, users will no longer line up and offline.

Shopping in all channels will take time.

For O2O, consumers are no longer strangers. This year, the linkage between many department stores and Tmall is the largest O2O test in domestic department stores.

It is reported that China in 2014

36 of the 50 major department stores announced by the top 100 survey firms of the business association have launched online retail businesses, mostly self built platforms.

A few days ago, the China Chain Store Association also released a research report on traditional retailers' online retailing.

According to the report, the integration of online and offline retail industry is accelerating, and the way to form full channel shopping will be an important direction for the future development of retail industry.

However, the report also shows that, from the present point of view, the flow and sales volume of self built platform of department stores are still not able to compete with the pure electricity suppliers, and the number of operating documents is relatively small.

Regarding this, Li Yunyang, Secretary General of the city Retailers Association, told reporters yesterday that "touches" is only one way to expand sales channels. The key lies in that the traditional retail enterprises with department stores as their main priority should first strengthen their basic capabilities such as commodity management and inventory management. They should also pay more attention to improving the management capacity of commodities and reforming the supply chain.

However, reporters also found that the department stores in Chongqing have actively explored the integration of supply chain.

At the end of last month, following the launch of online and offline parity and mobile payment, the new century department store Nanping merchants announced a new integration into the traditional department stores and brand discount stores.

Unlike the traditional outlets mode, the store revolves around

The theme of discount is to provide consumers with a comprehensive experience of leisure, entertainment and VIP service.