Longwan: From "Oudeng" Shoe Factory To The Ten Pillar Industries

　 Stock cooperation Forerunner

Oudun's "dare to take the lead in the world"

Being the first to eat crabs is not always easy. In the spring of 1985, a group of farmers from the village of toad Chung Village in the former seaside township of Longwan District, with a great deal of energy and courage, set up the first export-oriented enterprise in Ouhai, which is mainly engaged in the production of export mountaineering shoes.

At that time, there were 19 shareholders in the shoe factory, and 26 shares were set up, 3000 yuan per share, raising 78 thousand yuan in total. In addition to working in the foreign trade departments of Shanghai and Wenzhou, and then resolutely resigned from the "iron rice bowl" to participate in the joint venture of Wenzhou city people Zhang Qingyong, the other 18 shareholders are toad Chung Village villagers.

"Mountaineering shoes are profitable and labor-intensive products. If combined villagers produce together, the production efficiency will be greatly improved. Not only will the whole village have jobs, they can become rich, but they can also help the country create foreign exchange." Tracing back to the reason why "dare to take the lead in the world", Li Yanshou, who is the leader of entrepreneurship, gives his own answer.

With the innovation mode of "Dachang dispersal", oudeng shoe factory spreads the process of sewing and other multi-step processes that do not need centralized production to the villagers' homes, so as to reduce the cost of building factories. With the increasing economic benefits, the shareholders quickly expanded from 19 to 350, and the shares expanded from 78 thousand yuan to 2 million 600 thousand yuan. "Oudeng" also took the opportunity to start its large-scale expansion. In the second half of 1986, 14 enterprises, such as luggage factory, toy factory, packaging material factory and sporting goods factory, were set up. The products also developed from single climbing shoes to tourist bags, plush toys, leather shoes and other products, and exported to 14 countries and regions, such as Europe, America and the Middle East.

The booming foreign trade market has made the elder of the enterprise determined to set up a specialized foreign trade company to expand its business. In February 1987, "oudeng" jointly established several joint-stock enterprises, the first private foreign trade company in China, the Ouhai foreign trade industry joint company, which took the lead in implementing the separation mode between the assets ownership of the board of directors and the management right of managers. In April 1995, oudon continued to upgrade to "Wenzhou Pacific Group" and became a modern enterprise group integrating commerce, finance and industry.

Times have changed. Although the Pacific Group has faded away from people's eyes, the history of "oudeng" is still engraved on the hearts of many Longwan people.

Ten major industries Transformation

To create "fashion Longwan" through e-commerce

From family joint production contract to mountaineering shoes, and to the popularity of e-commerce, traditional enterprises have been transformed. In the past 30 years, private enterprises in Longwan district have been constantly seeking new and changing with their keen market sense.

The economic strength of Longwan district grows with the flourishing growth of private enterprises. In 1984, the total industrial output value of the whole region was only 16 million 840 thousand yuan. Now, the total industrial output value of the whole region has reached 32 billion 997 million yuan, forming ten pillar industries, which are represented by stainless steel, pens, pumps and valves, shoes, synthetic leather, plumbing sanitary ware, civil appliances, food machinery, chemical industry and standard parts. Today, more than 11600 enterprises in the region rely on the ten pillar industries, and seek transformation and upgrading with the help of the new e-commerce mode.

Walking into the manufacturing workshop of Zhejiang three hero Shoes Co., Ltd., a pair of high-heeled shoes that can manually change the thickness and heels attract the attention of reporters. According to Ji Xiaoqi, chairman of the company, since last year, the company has invested about 4000000 yuan in research and development of this new technology and applied for a patent. Up to now, it has achieved sales income of about 88000000 yuan. "From the shopping opinions left by customers, many women want the same high heel shoes to have two versions of coarse heel and fine heel, replacing different heels on different occasions." Ji Xiaoqi said that the sale of women's shoes in the market has already covered mainstream online shopping websites such as Tmall, Jingdong, and shoes online, with annual marketing of about 6 million yuan.

In addition, as the location of state-level high-tech industrial development zones, the development of high-tech industries in Longwan is always far behind. As of 2013, the added value of high-tech industries in Longwan district increased by 1 billion 300 million yuan, an increase of 17.7% over the same period last year. It is far ahead of 11 counties (cities and districts) in our city. At the same time, as a strategic emerging industry and equipment manufacturing industry closely related to high-tech industries, the added value of 1 billion 217 million yuan and 2 billion 503 million yuan has also been realized.

At present, the e-commerce industry in Longwan is booming. As of September this year, there were 104 e-commerce enterprises in the region, more than 2900 enterprises engaged in e-commerce and 3 e-commerce headquarters. Just two days ago, in the high-tech zone, the electricity supplier building opened a garden, ushered in 37 e-commerce enterprises to enter, the venue was almost leased. At the same time, Taobao characteristic Wenzhou Pavilion also held the opening ceremony at the Longwan District Cultural Center. At present, more than 130 kinds of Wenzhou featured products are on shelves.

Dare to innovate and dare to be The world first This unique entrepreneurial spirit has become an inexhaustible motive force to urge the Dragon merchants to seek change in the world.