Tianhong Mall Has Launched The "Micro Oh" Convenience Store 2015 Plan To Open 100 New Stores.

The customers of the convenience store can not only buy goods from the physical store, but also receive the "online rainbow" of the PC terminal of the rainbow mall and the port of the mobile terminal through the IPAD terminal of the store.

This year, Tianhong mall will launch 10-12 micro and convenience stores in Shenzhen area. Next year, it will develop a lot of "micro convenience stores" not less than 100.

Tian Tian rainbow plans to make a real business circle through the new format of convenience stores, and maintain 1500 to 3000 community customers. At the same time, it also solves the last mile of Tianhong mall from customers.

"The value of convenience stores is not just to get through the sale of goods online and offline. In the future, we will build a service platform. It will carry a lot of needs of customers around the kilometer in the future, not just the needs of life."

Zhu Yanxia, general manager of Tianhong convenience store business department, told reporters at the great wisdom news agency.

Micro Oh convenience store concept: Retail + restaurant + personalized service +O2O

It is planned to rely on the existing commodity supply chain and community retail operation experience to locate the last mile service station under the online and offline life of community residents, and become the ordering point, picking point and return point of Tianhong online business.

In addition to the sale of goods and the completion of the O2O closed loop, in the convenience store of more than 100 square meters, it also provided the corresponding dining area and a series of personalized services for the community customer group, including providing a series of services such as ATM, copy printing, Shun Feng express, photo printing, housekeeping service, clothes and clothes dry cleaning and so on.

It is reported that Tianhong "micro Oh" is mainly for the community, and the surrounding customers can walk 5-7 minutes.

In Tianhong's new shop location selection recruitment sticker, the micro recruitment area is 100-200 square meters, mainly in commercial blocks, pportation hubs and large communities near schools, offices and hospitals.

Zhu Yanxia, who is responsible for the convenience store program, said that the new convenience store has to do business for the whole entity network.

Supermarket shopping centers and other large businesses are the core of the community business circle, and the whole community network can be densely packed through convenience stores.

And for the future customer group changes, it adds a new category of customers, that is, more attention to convenience and younger customers, and solves the distance between rainbow and customers, and enhances customer stickiness.

The first micro convenience store was officially opened in July 18th this year.

Up to now, four Shenzhen, Luohu District and Futian District have been opened in Nanshan District.

Tianhong plans to open 10-12 convenience stores this year, which means that in the last two months of this year, the development of rainbow shop will be accelerated and 6-8 new convenience stores will be opened.

Relying on the original supply chain of Tianhong, we set foot in the new format of convenience stores.

According to Zhu Yanxia, general manager of convenience store business department, a single product for convenience stores is mainly based on small packaging and multi frequency purchase of instant products. Most of the goods in convenience stores still come from the original purchasing system of rainbow.

Tianhong shopping center has selected 3000 single products for convenience stores, but in fact, the convenience store can only configure 1500 single products. Therefore, it is necessary to arrange and mix categories according to the size of the store.

According to the great wisdom News Agency reporter, at present, there are four hundred thousand kinds of single products on the Tianhong shopping arcade, the mobile terminal can sell 60 thousand kinds of single products, and there are about 20 thousand kinds of single products in the supermarket.

In the replacement of new and old products, Hong Kong is still replacing new products every month. The rate of new products is still changing based on category.

But Tianhong said it hoped to achieve 20% of the new products introduced in the future.

At the same time, Tianhong also increased the investment of instant products.

On the one hand, we should make good use of suppliers' resources to carry out strategic cooperation, while the other side is developing new fast food products through its own processing plants, and developing new products suitable for customers' tastes.

It is understood that at present convenience stores have sales related Tianhong self developed new fast food products, and will be based on seasonal changes, the corresponding launch of 2-3 ready to eat goods.

In terms of proprietary commodities, Tianhong shopping center has been laid out early this year. The whole company is developing its origin, developing direct commodities and developing its own brand.

Among them, German beer, which is sold by convenience stores, is directly picked from Germany, and the market has responded well.

It is understood that in the future, there will be more special products appearing in the commodity structure and extension of the original goods.

In terms of logistics processing, the micro Oh convenience store is building a sorting bin for convenience stores, and the front end is still the original logistics platform for distributing goods in department stores.

In addition, in personalized service, convenience stores will be integrated into strategic service providers and flexible services based on business circles, integrating into one kilometer service characteristics of corresponding stores.

Not only has the Tianhong mall entered the convenience store format, Huarun Wanjia, old treasure department store, Guangzhou 100, step by step higher retail business is also listed in it, and online electricity providers have begun to form alliances with convenience stores to make up for the short business of offline businesses.

The cities such as North, Guangzhou and Shenzhen are relatively mature areas for the development of convenience stores. The population density is large, the expansion space of convenience stores is reduced, competition is fierce, and entry into Chengdu has become a delicate competition stage.

According to the development of major chain convenience store enterprises released in 2013 by China Chain Store Association, the number of stores in Guangdong is mainly 5580, and Q-mart in Shenzhen is 320.

The average population of a convenience store in Shenzhen is 3250.

For the first time in the convenience store.

In addition, the Shenzhen market is playing an important role in the development of the market. Zhu Yanxia believes that building the service platform and assisting O2O will become the advantage of rainbow.

She pointed out that some foreign convenience stores in China only introduced successful foreign convenience store sales models, but did not build related service platforms.

At the same time, the number of convenience stores per capita in Shenzhen is still far from enough. According to the law of industry development, there is still much room for development in convenience stores in Shenzhen.

As a local retail leader in the Shenzhen market for thirty years, Tianhong mall still has an advantage over commodity resources, customer resources and brand resources.

Compared to the cluster of convenience stores concentrated in the old business district of Shenzhen, Tianhong will expand in Shenzhen and Baoan District, Longhua New District and Longgang area outside the customs.

Then it will move from the dominant area to the sub advantageous area, and will enter the market of Xiamen and Jiangxi next year.

In the China retail force 2014, DDT put forward that convenience stores will become the commanding heights of the retail industry in the light of their convenience in space, time and service, as well as their proximity to consumers.

With the gradual integration of electricity providers and convenience stores, it is expected to see a new business model that integrates electricity providers, service providers, goods suppliers and convenience stores to integrate experience, social life, life services and shopping into a core of community service.

It is expected to maintain a compound average growth rate of 10% in the next 10 years, which is still in 1990-2000 years in Japan and a rapid growth period in 1995-2005 years in Taiwan.

And pointed out that only the implementation of the community's comprehensive service capabilities, focus on mobile shopping, meticulous management practice, and stable inter regional expansion of convenience store enterprises can become China's future convenience store leader.

Earlier, Tianhong mall just disclosed the three quarter performance report. In the 1-9 month, the company realized operating income of 12 billion 33 million yuan, up 6.42% over the same period, and the net profit attributable to shareholders of listed companies was 355 million yuan, down 11.6% compared to the same period last year.