Clothing Promotion Must Be Accurate, Positive, Strange And New.

How to make sales promotion really realize sales promotion? This requires methods and skills.

Based on my own experience, the author summarizes the four sales promotion methods, hoping to provide some useful hints for the promotion behavior of enterprises.

Accurate: accurate promotion and positioning.

The so-called means that the strategic positioning before promotion must be accurate.

It includes positioning of sales target groups, positioning of sales promotion measures, promotion of theme positioning, promotion policy positioning, promotion efforts positioning, promotion time positioning and so on.

The accurate positioning of promotional activities can save resources from waste, and maximize sales activities to pry the market.

Take the timing of sales promotion as an example, the timing of promotion is learned.

The duration of promotional activities: a promotional activity lasting 1 months or more is called long-term promotion. The aim is to create differential advantages and enhance the centripetal force of customers, so as to ensure customers' long-term purchase.

The other is short-term promotions, usually 3 to 7 days. The aim is to increase sales volume in a limited period of time through specific theme activities, so as to achieve the expected business objectives.

Long term promotional activities should be persevere. From beginning to end, we should consistently establish a stable and good image; while short-term promotional activities should not be too long, otherwise customers will be less fresh and affect the sales promotion effect.

Factors of light and high season: commodity sales are light and peak season, and different products are also different in peak season.

For example, the peak season for weight loss products is summer. In Russia, it is probably 4, 5 and June.

The peak season for bone disease products is autumn and winter.

How to do promotional work in the off-season is very important.

In order to make the off-season not light, we must have innovative sales ideas, and we can not simply rely on special prices to promote sales.

If consumers fail to motivate consumers, the cheapest things are not necessarily sold.

Purchasing power factor: Generally speaking, due to factors such as salary and purchase habits, purchasing power at the beginning of the month is stronger than that at the end of the month, and the purchasing power on weekends and Sunday is stronger than usual. Therefore, the implementation of sales promotion should also be matched with the date.

Promotion should be standardized, streamlined and modular so that sales promotion can be followed.

The execution is more calmly and in place.

The sales promotion process should include: pre marketing planning stage, preparation stage before promotion, implementation supervision stage in promotion, and evaluation continuation stage after promotion.

A more scientific way is to divide the whole process of sales promotion according to the above four stages.

And the responsibilities of all departments and related work docking, establish departmental responsibility system.

Each department will process the work in accordance with its responsibilities in promotion.

We should pay attention to the following points in standardizing sales promotion process.

Standardization of large processes

Promotion module: plug and play

(3) no execution, and a good process is an empty shelf.

Brand clothing sales promotion activities must be sufficiently attractive to encourage consumers to participate, develop innovative activities, and have a good theme. The theme is the spirit and banner of promotional activities. It is fun, fun and meaningful for consumers to participate in promotional activities.

If it is just some regular benefits and incentives, consumers will not necessarily be enthusiastic and interested.

Those successful sales promotion cases are characterized by prominent themes and lively and innovative forms.

Only in this way can we stand out from many promotional activities and arouse the enthusiasm of consumers.

At present, the homogenization of promotional activities is very serious. To create differences, we should build up the brand's personality, jump out of many products and brands, and develop good ideas and good forms of activities.

And the theme of the appeal is the only way.

A good sales promotion theme should have the following characteristics:

The promotion theme should be related to the interests of consumers.

2. Promotion themes should be easy to spread.

The theme of promotion should be combined with brand strategy.

Many people think of promotions, they want to "buy a price," "shopping gifts", "free trial."

Indeed, with the fierce competition in the market, the degree of imitation of sales promotion is increasing.

It seems that there are so many ways to promote sales, and there is no new meaning coming and going.

In fact, if we can dig deep into the psychological needs of consumers, we can still design new and unique sales promotion methods.

Mainland China and Disney jointly launched a large-scale Coca-Cola "golden lid" promotion campaign, giving consumers the opportunity to free travel to the Hongkong Disney Tourism Awards.

As a result, the sales volume of Coca-Cola products in the Chinese market has seen double-digit growth, and the Coca-Cola brand image has been further strengthened along with this growth. It is natural that people can feel the "dynamic, passion and vitality" of Coca-Cola brand from Disneyland.

The way of joint promotion is also proved to be "win-win".