Promotion Strategy Three Points Strategy Seven Points Execution

　　 1. Training for the grass-roots management team. Shopowner )

Content 1: objectives of promotional activities (except achievement The main objective of this series is to increase the emphasis of the event or to make the store manager clear.

Content 2: Commodities Management training In view of the current status of goods, this event focuses on which items, the placing requirements of goods in stores, and the requirements for store manager's management during the promotion period, such as the adjustment of the position of the missing code and the operation of the substitute.

Content 3: display management training: according to the contents of the promotion, targeted training, such as giving full training, focusing on the display and collocation of the store, the location of the gift, the dress code of the model, if the activity is part of the merchandise discount sale, whether the goods should be put on a large display surface or not for the placement requirements of the goods in the store.

Content 4: the key work training of Wang field management: such as strengthening the security, distributing the hours of performance, and motivating staff morale.

Content 5: training managers how to design incentive games, time games and game design.

Content 6: manpower arrangement. The most reasonable shift design and staff deployment (functional group) during the activity.

　　 Two. Training for employees.

1, the promotion standard of promotional activities.

2, the main selling point and suitable crowd training.

3, in response to targeted training, such as full activity package design, additional promotional skills, such as partial discount, Fab and USP training and sales skills training.

4, objection training, in response to the common objection to the promotional activities, how to respond to customer training.

5, quick turnover training. Please note that training is not an accuser, nor a requirement, nor a direction, but a sufficient method for every detail.