Case Analysis: Super Shopping Guide APP- Mobile Internet Power To Enhance Clothing Retail Sales Force

We need to sell more clothes to the new generation of people who occupy a lot of information. Advertisement The beautiful faces of stores and shopping guides are far from enough. If we do not use mobile Internet technology to arm the minds of employees, the retail power of terminal stores will usher in a rapid and comprehensive collapse. Associate with the grim situation of domestic garment enterprises in the past two years, you know that this is not a worry.

In the EVIDOMA spring and summer new product conference, which was recently held in the EVIDOMA idmar men's clothing store, idamar announced the establishment of a retailer college with agents and distributors from all over the country, and vowed to push brand retail management to a new height. Lin Liying, general manager of Adoma, said that the core concept of the business school is "from terminal to terminal". In order to achieve this goal, idama introduced the super shopping guide APP. This mobile phone terminal is used to enhance enterprises. cautious Performance as the ultimate goal, efforts to establish a job training, intelligent goods, task driven and so on the core of the retail terminal ecosystem.

Speaking of why decided to use the super shopping guide App in the company, Adoma, deputy general manager Lu Xiaojiang said: "any organization, to evaluate whether its management ability is strong, ultimately depends on whether the individual cells in the front line are strong. It is the core value of super shopping guide App that can really bring profits to enterprises.

Through the super shopping guide APP, Adoma's planning department, R & D department, and headquarters retail, District Supervision and other departments can synchronize the contents of the APP board managed by various departments to individuals, and achieve timely and effective communication from headquarters to terminal shopping guide. In addition, more importantly, through the courseware of super shopping guide, terminal shopping guide can independently learn sales skills, commodity knowledge, work and other daily skills, and rely on forum forum to achieve experience sharing and feedback.

How did all this happen?

Without job training, everything is a delusion.

In the design concept of super shopping guide App, the key word emphasized in the retailer's school board is called "post training". Post is the cornerstone, there is no qualified job training, all other knowledge is castles in the air, passive water, which is a core of super shopping guide App throughout. "Post" is not only beneficial to enterprises, but also important to individuals. Under the environment of the new division of labor in the whole society, personal value added is becoming more and more important. Although the super shopping guide App presents fragmentation of knowledge, all these fragments must be systematized, and each fragment is an organic knowledge point. At the same time, the same store, the same shopping guide performance ten times the difference is not unusual. From the perspective of enterprises, we must not only hope that we can recruit more super shopping guides by accident, but we should focus on system training to help our ordinary shopping guide realize spanformation and achieve the mass production of super shopping guide. In the past, the huge cost of training and the rate of staff turnover has made most enterprises tired. Today, super shopping guide app helps the training of garment enterprises reach unprecedented depth and breadth with the help of mobile Internet, which controls the waste of training brought about by the wastage rate.

Lu Xiaojiang carefully studied and analyzed the design principle of super shopping guide App. "Combining hardware and software scientifically, the factors considered are relatively comprehensive. They have both the measurement of technological knowledge and psychological considerations, which are consistent with the characteristics of humanity." So he decided that if the sales experience of a shopping guide was a white paper, he could use the super guide App to get the system step by step.

Lu Xiaojiang bluntly said that although the use of super shopping guide is not long, but the company's latest statistics, the current terminal shopping guide performance improvement rate reached at least 15%. These changes can be seen, observed and measured. It can be seen that super guide App has brought satisfactory results to job training.

Let headquarters save worry. Distributor Happy

In the given time, using the right person and doing the right thing -- this executive power is what many enterprises dream of. The intelligent task system of super shopping guide App mainly solves this problem, which also makes super guide App become a brand weapon to absorb and maintain dealer relationship.

Both direct and dealers are eager to learn more from headquarters, but the previous headquarters guidance mode has complicated their mood. A brand agent said bluntly: "on the one hand, I hope to get more guidance from headquarters, on the one hand, I fear that they will come. The headquarters sent people down, and I had to receive them specially, and I had to call all the clerks together to study together, which was both expensive and laborious. Now we have used the super shopping guide App, the headquarters can systematically deploy the working principles and implementation standards of the key nodes of each product cycle, and can provide immediate remote guidance. I manage my shop in the best practice of the industry, and the business performance has gone up a great step. "It's the best of both worlds."

In the past, idmar shops were dispatched by the headquarters to supervise them. Now, through the software function of super shopping guide App, we can synchronize supervision and command for each shop, and greatly enhance the on-site execution. There was little connection between shops and shops. Now, we use super guide App to display and organize the publication of the model, and evaluate it. We do material rewards for excellent shops, so that the links between shops are closer and the demonstration effect is multiplied. Originally, headquarters issued product information and knowledge, all departments concerned should make courseware specially, then go to sermon at the first level, and now, with super guide App, it will instantly arrive at each terminal cell. The information spanmission is fast and accurate, the execution process is not out of shape, and more convenient feedback system, supervision mechanism, etc., which greatly reduces workload and improves efficiency.

　 Mobile terminal applications need not only, but also Inevitable

In Lu Xiaojiang's eyes, every five or ten years, there will be a great change in the clothing industry. The competition environment is more complex and retail management is very complicated. Even if you grasp every link accurately, it will not be equal to the achievement that can be improved. It is no longer a physical overlay effect. We need to return to the retail market, refer to the core - terminal shopping guide, and realize chemical reaction at the artificial origin. What kind of chemical reaction can people pry?

The characteristic of super shopping guide App is "take it from the market and use it to the market". The self evolution function of the design system will very well support the future ductility. As long as the stability is guaranteed in the future, it can play an irreplaceable role.

In the meantime, garment enterprises are not only necessary but also necessary to promote retail management through mobile Internet technology. As a retail management and operation platform, super shopping guide App can manage the terminal well and form a benign ecological cycle with headquarters. I think this is the core advantage of it.

Today, when the level of mobile Internet tools is not poor, people will observe carefully that most of them will still have relatively weak understanding of the business level of the enterprise. People no longer pay attention to those gorgeous and lively products, but are more concerned about its distance from business. App, a super shopping guide, emphasizes that it must be related to performance. It must help enterprises establish healthy retail ecology, and technology must be extensible. We hope to build a new business ecosystem with short term realizable and long-term support in retail enterprises.