Japanese Underwear King Goes To China By Importing Electricity Supplier

Mention the clothing brand Cecile (Sai Shili), most of the 20-40 year old Japanese women are not unfamiliar, its function bra and stockings are widely sold in Japan, a variety of styles have created a Japanese sales record. It is understood that recently, 40 years after the establishment of the brand, Cecile finally came to China late.

The Cecile brand was founded in 1974. It is an excellent brand. Japan Native brands, including clothing for men and women, underwear, stockings and so on, are priced similar to UNIQLO, maintaining relative popularity.

After the development of the brand, Cecile also set up its own official mall. Apart from selling Cecile brand products, it gradually expanded to high-end furniture, room accessories, high fashion products, and became famous shopping websites in Japan.

But before October 2014, Cecile had little contact with China. Strangely enough, for the first time to enter the Chinese market, Cecile did not choose to lay off the channel, nor chose Tmall, Jingdong, vip.com and other well-known domestic e-commerce sites, but chose the new channel of import e-commerce website.

In October 10, 2014, Cecile officially began selling online on Yamao site, Yifan, which sold more than 900 products on the first stage, including men's and children's clothing, fashion accessories and ladies. Underwear The latter even gave the entire channel to Cecile.

Yifen seems to be the co founder of Yifan Hai net. For both sides, this is a low-risk cooperation, especially for Cecile, which is close to a zero cost attempt.

In accordance with the agreement between the two sides, Cecile has selected 1200 products that are relatively hot and well stock from its product line to be sold by Yifan Hai net agent, which is responsible for the Sinicization, promotion and operation of products in China.

Yifan Hai net sells the list of goods sold to Cecile every day, and Cecile guarantees that the corresponding goods will be sent to the Japanese warehouse in Yifan Hai net within three days. The subsequent cross-border logistics and distribution in mainland China are all responsible for Yifan Hai net.

At the same time, in order to ensure the stability of the Cecile global price system, the price of Yifan Hai purchase network is absolutely consistent with that of Cecile mall. The supply price of Cecile to Yifan Hai's network will be much lower than that of the retail price, so as to ensure that the latter has enough profits.

It can be seen that Cecile only needs to play the role of a supplier. There is no pressure to sell, nor does it require the operation experience of the Chinese market, but also allows its goods to enter the Chinese market smoothly. And for Yifan sea purchase Net, first of all, it does not have the risk of inventory; secondly, because of the first supply of both, the unified settlement at the end of the month does not have the risk and cost of backlog.

Zhan Yongming said that there are many high-quality brands like Cecile in Japan, which basically include all the commodities that are necessary for life, and they sell the way and connotation of pure Japanese life. Most of these brands have strong interest in the Chinese market, but there are also many concerns about entering China.

"The way to enter the domestic electricity supplier to open a shop is difficult for Japanese companies. If we can effectively reduce the threshold for Japanese brands to enter China and solve their worries, it will be a great opportunity for Chinese and Japanese enterprises. Chinese consumers will also be able to enjoy more high-quality Japanese goods. He said.

It is reported that Japan's online shopping dress is basically concentrated on a few large online sites. Cecile is one of the largest, with more than 2000 employees and annual sales of 121 billion 900 million yen. The company is listed on the Tokyo stock exchange. Cecile for women, men, children's clothing merchandise as the center, and fashion grocery, furniture, interior decoration, bedding, cosmetics, health food and more than 100000 kinds.

Yifan Hai purchase network is a B2C website specializing in imported goods which was launched in May this year. At present, it has only opened the Japanese market, and it will directly connect with the large retailers and wholesalers in Japan. In the future, it will open up the European and American markets in the future. Its parent company is a famous listed company in Tokyo, Japan, "transcosmos company".