Fur Sales Promotion War Mink Coat Price Down 30%

After autumn, the autumn clothing sales boom. Leather clothing And fur also entered the ranks of price promotions earlier. Reporters visited Baotou Shentai fur city, Haining fur city and other places found that "folding up" to buy fur advertising can be seen everywhere, the recent opening of Inner Mongolia Xinji leather city also joined the market competition, however, businesses seem to be very calm.

　　 Lower cost, fur sell "jumping price"

On the morning of October 9th, Ms. Yang and his friends went shopping in the fur city of Haining in Qingling District, and they were going to pick a mink coat. "Now the fur has many styles and colors, and it can be worn at all ages. After a tour, it is discovered that if you buy a piece of" mink ", two thousand or three thousand yuan will do. If it is a fur coat of the whole mink, it will be able to get close to ten thousand yuan. Ms. Yang said.

Recently, reporters visited several large fur cities in Baotou, and saw that the big promotional season for fur was earlier than in previous years. In the fur city of Haining, almost every shop has a "folding" posters on the doorway. Some businesses even make the "folding" into a light box advertisement. It seems that "ninety percent off" will become a long-term promotion strategy; in the castle peak times, the wealth City Mall extends from the entrance to the shopping mall, and the advertisement of "Haining fur" can be seen every few meters. There are nearly 20 vertical banners hanging outside the shin Tai fur city, which publicize information about brand management and business opening. The newly opened Xinji leather city has set up a free shuttle bus. There are two shuttle buses to the city every day. customer 。

"Business is not good this year. There are more customers in the mall only at four or five p.m., and there are more shopping guides in the morning than customers." Ms. Peng, who works in the fur city of Haining, told reporters.

It is understood that the selling season of fur is from October to February of the next year, and this is also the biggest time for businesses to promote sales. "The price of fur has declined over the past year. The 20000 yuan mink coat last year is now selling at around 12000 yuan, which is good news for consumers." Haining fur city Milan snow Ya shop staff said.

Mr. Zhu, director of shintai fur city, said that at present, the main producing area of leather goods sold in the market is Zhejiang area, and most of the sales of shintai are mink coat with imported mink as raw material. "The price of imported mink has dropped by about 30% this year, and the overall price of mink coat has also been reduced, which is 30% cheaper than last year." "In the fur market, price is an important factor, and it is not yet in the peak season. But looking at this situation, the overall sales volume this year may increase," Mr. Zhu said.

Look at the price and look at the quality.

Recently, the news of "Xinji leather city open, shuttle bus free to sit in the region" spread in the circle of friends. The reporter learned from the bus operators that Baotou has started a shuttle bus since September 29th, with a daily attendance rate of nearly 50%, and many people have gone to Xinji leather city to buy goods.

"Fur is not cheap, most customers not only look at the price, but also goods three, style, mink quality will affect their purchase intention, we have confidence in their own products, competition is normal, leather city more open more normal." Haining's fur city Milan Xie Ya's staff said.

　　 Reporter The interview found that at present, there are many shops and professional shops in Baotou, but there are also some shops, and the price of fur is generally high. Besides products, consumers are also very concerned about after-sale services. "Buy a leather jacket or fur coat can not be easily cleaned, the buttons are broken or the zipper is broken, it is better to find professionals to deal with it. As with electrical appliances, after sale service, I will ask you clearly, so how many will feel that Xinji is a little far away. If there is a problem, it's quite troublesome to run back and forth." Citizen Wang said.

In this regard, Mr. Zhu of shintai fur city said: "not only in Baotou, there will be many new Pi Jicheng in the country every year, and people live well, so there is a great demand in this area. There are many businesses and fierce competition. Besides the products themselves, after-sale and service are all part of the competition. Competition is more conducive to the cultivation of the market, and different advantages are conducive to the formation of the whole fur market in Baotou.