VIP Management Secrets That Really Make Customers God

When

To do a customer opinion survey, first make up a copy of yourself or your employees as a customer.

Is there a list of questions that the clerks think is irrelevant? Does it relate to people's habit of evading questions, whether they can achieve the purpose of your investigation? To invite customers to speak at a store meeting, and to listen to the true opinions from customers is more effective than showing them.

To build customers

And readjusting customers to excellence.

Expectations.

That is to say, we should not only satisfy expectations, but also exceed expectations. We need to provide a unique product or service that can be remembered.

Once it is possible, individualization and even customization services will create a partnership between customers and franchised stores.

First, hold VIP meetings as much as possible in one year: there is communication between customers and customers, and there is information exchange. We should have a bridge to connect customers with customers and make them friends.

The theme of VIP gathering can be closely related to sales, and it can also be completely separated, such as "product recommendation", "fashion information", "parent-child education", "beautiful makeup" and other salon activities.

Second, VIP specific feedback activities: birthday feedback - except for birthday cards or small gifts, VIP customers can enjoy 25% off benefits in the month when they shop on their birthdays; holiday returns such as mother's day, carnations and health care guidance on national day; designated product consumption feedback, such as sending gifts or discounts at designated cost.

Third, we can consult with the old customers: collect the VIP activities that they most expect us to do, such as implementing them without affecting the brand image, making suggestions feasible and without obvious conflict of interest.

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First, emotional investment: the establishment of "self effect".

Through frequent phone greetings, special care, mail sales advice cards and holiday or birthday cards, souvenirs, social networking, etc., to express concern for the old customers.

Small cards and simple information will become a "link" between buyers and sellers. Good interpersonal relationships will make many customers willing to deal with us for a long time.

Second, care about the psychological feelings of customers: no one will refuse the concern of others, and no one will refuse the feeling in his heart.

Customers who come to shop after a rainy day ask whether they have umbrellas before going out and provide umbrellas when they receive an umbrella without any umbrellas, and urge that if they are caught in the rain, they must change their clothes in time.

After coming home, I send messages to customers who consume the same day, thank them for coming to support us on rainy days.

If we remember the customers, the customers will remember us.