Under The Challenge, Retail Businesses Are Seeking More Yuan Development.

The 7 day of the National Day golden week has become the time for the whole retail industry to win or lose. This year's National Day golden week, there are still many large shopping centers in Guangzhou rush to rush ahead of the gold rush. Shopping malls in shopping malls are also making every effort to attract various buyers to enter the market. In the role of electricity suppliers and various economic factors, the traditional retail industry has more and more challenges to win more markets.

Judging from the local situation in Guangzhou, due to the restriction of housing in 2010 -2012, many developers have been forced to develop shopping centers in the commercial field. These projects are entering the business invitation and opening period in 2013 -2014. Therefore, the new projects of Guangzhou retail industry will remain at a relatively high level in the future.

The impact of the electricity supplier and Retail Under the increasingly homogeneous competition, dining, playground, cinema, children's game center and other experience formats have become the best strategy for the shopping center to break through competition.

Compared with traditional retail formats, the low rent and long tenancy of experiential formats, but the ability to attract customers is strong. Therefore, more and more developers are choosing to develop their own sustainable development ability by way of self experience. Such as Wanda's "Wanda cinema", "big gamers", "big singers", as well as the "little Q children's city" of Gao de land, the "Bai Le men banquet center" of Li Yuan Xintian, and so on.

At the same time, due to many Brand dealer And the main stores are slowing down the pace of expansion. In order to fill the gap, many shopping malls have to consider the transformation. In order to clean up the inventory, the "outlets" discount shopping mall is a major direction. Therefore, the upsurge in 2013 will continue to expand in the new year; on the other hand, the developer will continue to expand. Proprietary brand The department stores, such as Wanda Department store, Simon department store, and new world department store, will also become more popular.

Many developers who have rushed to enter the commercial real estate sector will further increase their own commercial brand building, or go to the road of joint efforts with traditional retailers, such as Bai Jia Xin's joint participation in Guang Bai department store to create a new shopping center of Guang Xinbai.

At the same time, as the cognition of O2O technology gradually deepened, the real business has entered the critical period of technological change. It will gradually apply technology to three levels, such as operation mode, marketing mode and business mode, such as the use of mobile electricity providers to improve the consumer experience of physical stores, while social marketing can make business marketing more precise.