The World Has Seized Many Shopping Malls In China'S "National Day" Market With Chinese Shopping Guide.

Before the arrival of the National Day golden week, the major shopping malls in Korea began to overflow with Chinese elements.

Almost every store in Seoul can see familiar Chinese and hear familiar native languages.

This year's golden week, the competition for Chinese tourists from all countries is not only a spontaneous behavior of merchants, but also the competition of preferential policies.

Taking into account the fact that Chinese tourists like to buy cosmetics and food in Japan, duty-free shops in Japan expand the duty-free products of consumption tax to cosmetics and food categories. The Narita Airport in Japan is a major group of Chinese people. So this autumn, the duty-free shops at the airport expanded the number of stores and doubled the number from 19 to 38.

The Asian market is raging for Chinese tourists.

Not to be outdone.

Luxury stores in London, UK are very popular with Chinese tourists. During the National Day golden week, these stores are basically equipped with Chinese speaking guide buyers, and some shopping malls can even directly consume RMB.

There are some top-level ones.

Special training for all Chinese speaking staff is conducted; every floor is equipped with the UnionPay client and Chinese shopping guide; some shopping malls even serve as a slogan for celebrating China's national day, and have produced some internationally selected brand-name products, which will play the National Day selected Chinese logo.

French shopping centres are also struggling to rob Chinese tourists. Even a shopping agency in Paris's Charles De Gaulle Airport has already won the certification of the first European outbound travel provider in Europe.

How to describe this competition for Chinese tourists? There is a very interesting saying. British analysts say that if any store is willing to Miss Chinese consumers, they must be crazy.

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The consumption leadership of this year's golden week is changing. After 85 and 90, it has become the main commercial consumer group. As the Internet generation, they are the most important Internet users. Their behavior and habit of thinking are deeply influenced by the Internet, so they show deep dependence on the network in the consumption process, have a higher receptivity to new technologies, and pay more attention to quality, individuality, convenience and experience.

The Internet entrance is the key factor to integrate the consumer, realize interoperability and interaction, and expand the consumption channels.

Whoever owns the entry will master the massive data related to the customers.

At present, business can create 4 main entries: physical store entrance, property internal push entrance, smart home and mobile Internet access, multi screen business entrance.

National Day golden week is the commercial gold day of shopping mall, and also a cruel competition day.

Although faced with tremendous competition pressure, businesses are still trying their best to gather customers to stimulate business consumption.

However, taking a look at the shopping center marketing strategy of this year's National Day golden week, the mobile Internet device plays an important role.

In Guangzhou, new shopping centers such as sun Xintiandi shopping mall, Baiyun Wanda Plaza, Hai Yin Yi Cheng and other shopping centers have emerged in recent years. They are also large-scale shopping centers such as the good Plaza, Baixin square, Tianyi Plaza and so on. All these have increased a typical Internet Service - "WiFi free network has been covered", so numerous urban red men and women chatting WeChat, sweeping the two-dimensional code, etc., wandering around shopping centers, or inquiring about the information of goods, or using mobile phone software to pay online.

Providing free Internet services is not unique to Guangzhou shopping centers. It is just like a trend that is sweeping across different cities across the country. It has become one of the most important ways for many shopping centers to attract tourists.

This phenomenon is not only one of the direct impacts of the Internet on commerce, but rather the pformation of business to the Internet age.

One of the biggest revelations of the Internet to the business is user supremacy. At the same time, it is the change of main consumer groups that promotes the acceleration process of commercial "touches".

Nowadays, 85 and 90's have risen in the territory of Chinese business, and become the main consumers of shopping centers. Compared with other age groups, the 85 generation and the 90's are the Internet generation worthy of the name.

They are the main users of the Internet. According to the statistics report of China's Internet development, as of December 2013, the number of Internet users in China has reached 618 million, and the total number of new netizens has increased by 53 million 580 thousand throughout the year. Among them, the proportion of Internet users aged 20 to 29 is 31.2%, which accounts for the largest proportion of Internet users.

At the same time, this means that their way of thinking, behavior and so on are affected by the Internet in varying degrees. They are embodied in the commercial consumption. They have a deeper dependence on the Internet, a higher degree of acceptance of new technologies, and more emphasis on quality, personality, convenience and experience.

DTZ DTZ, director of China commercial real estate department, Zhen Shiqi, told Tencent real estate: "in the face of such a group of consumers, opening free WiFi network is only one of the important cornerstones for building their new consumption experience. Creating O2O channels, building Web mobile official website, launching mobile social networking platform, realizing online payment and so on are all business forms that businesses can consider to enrich the consumer experience."

Zhen Shiqi recommends: "for businessmen, if the traditional business can introduce the Internet thinking mode and technology, acquire, excavate and process the deep information behind the purchase behavior, it can achieve more effective and more targeted information push, enhance the ability to collect customers, and purchase behavior will greatly increase, which is a chance to get greater returns."