Us Online Retailing Accounts For Only 6.4% Of Total Retail Revenue.

Online retail revenues account for only 6.4% of US retail sales this year, up 0.6% from 5.8% last year.

I have no access to Chinese market data yet, but it should be a similar situation. Retail sales still dominate the retail sector.

However, the steady increase in retail sales from 2005 to 2014 is also visible.

Shopping needs to be seen separately. Many products do not exist too much information on line, such as 3C products, and can be bought online conveniently. The advantage of online is obvious.

Others are not too close to form a closed loop online.

For example, cars and

These two customers have higher unit prices, 80% of them.

They will search and browse on the first line, but there is still a certain distance from the payment behavior. They tend to go to the bottom line and get on hand first.

For goods with slightly different information, another difference between online and offline is customer service difference. A live salesperson is more likely to make recommendations based on customers' needs, such as psychological acceptance price and other factors.

Personally, another important reason is that many commercial end clothing and cosmetics brands are more cautious in the business of e-commerce, so they are afraid of hurting the brand B.

Bottom up

Will you get rid of the physical store? In the current O2O situation, the possibility of the two fit is even greater.

Many offline supermarkets and convenience stores have established cooperative relationships with business super O2O services.

For those shopping behaviors that require high experience, in the long run, physical stores are more likely to be pformed into offline experiential stores plus courier delivery. After all, many shopping malls in the United States have announced that they have closed some physical stores in the past two years.

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With the vigorous development of China's electricity supplier industry, the international luxury brand has begun to "deregulation" on the licensing of e-commerce.

Reporter recently learned from the show network, the show network has won the German luxury brand HUGO BOSS's formal authorization, this is also the third international brand authorized to China's electric business, after the show network obtained Ferragamo authorization, Tmall is Burberry's authorized object.

Luxury goods providers' "selling holiday" and "no commodity licensing" have always been the focus of consumer complaints.

The electricity supplier has no authorization to sell luxury goods, which has become the industry's hidden rules. This phenomenon also directly leads to the online shopping market of luxury goods.

In order to win the authorization of luxury brands, luxury electric providers have made positive efforts, but this "road to empowerment" is still very difficult.

Insiders say that the licensing conditions for luxury goods are also very harsh. Some brands require the price of online products to be the same as those of offline stores. This undoubtedly weakens the competitiveness of e-commerce providers.

In addition, luxury brands generally believe that e-commerce platform is difficult to display brand charm and considerate service as consumers.

Insiders pointed out that at present, the main source of supply of electric business comes from the agents, distributors and buyers living abroad.

These sources ensure 100% of the genuine products, but they must be bought out.

Despite the loosening, most luxury brands are still waiting for the authorization of the electricity supplier. Many of the world's top luxury brands including Louis Vuitton, Armani, Gucci and Prada have indicated that they have never authorized any domestic e-commerce website to sell their products online.

These brands will not provide any inspection requirements for online shopping luxury goods and after-sales service, global quality assurance and other services.