Yonghui Supermarket Moves Back To The Restaurant To Attack The Electricity Supplier

This year, Hua Tang, Rosen And other foreign supermarkets have bet on the fresh market. Yonghui, with limited layout in Beijing and other front-line markets, is making another way. At the same time, as the major electricity suppliers continue to encroach on fast food products, which belong to the strong field of supermarkets, fresh has become an important means to recover lost territory.

　　 Layout of vegetable market

According to Yonghui's public information, Yonghui It was jointly invested by Shanghai Shang Shu company and Yonghui supermarket at the end of last year. 100 million yuan was set up at the end of last year. With the help of the Shanghai agricultural reform project, the central vegetable market was established through upgrading and upgrading a certain number of existing vegetable markets. According to Yonghui official website, in addition to contributing to public health and enhancing the image of Shanghai's urban development, Yongshang Hui will also support the government's temporary regulation of vegetable prices on the basis of "ensuring supply and stabilizing prices". However, according to a person close to Yonghui supermarket, there will be 5 stores in Yonghui before the end of this year, but the first opening stores are limited to Shanghai.

　　 Attack the front line

In fact, fresh food has always been the foundation of Yonghui supermarket. According to Yonghui supermarket's interim report this year, the company achieved operating income of 17 billion 703 million yuan in the first half of the year, an increase of 22.83% over the same period, of which, Yonghui fresh processing and processing revenue reached 7 billion 808 million yuan, an increase of 24.23% over the same period last year. In addition, the establishment of cooperative relationship with local governments, units and individuals is also the main reason to support its adverse market entry into the fresh market.

According to the above sources, the new vegetable Yonghui has supported the policy of changing agriculture to the super project, and has also established cooperative relations with local enterprises. Yonghui Opening up the Shanghai market has removed obstacles. Prior to this, a number of regional retail business executives told the Beijing daily news reporter that the biggest challenge to open up the field market was the local local protection policy. Yonghui mode provided a model for other enterprises to learn from.

Looking at the entire supermarket industry, fresh food has always been a good tool for supermarkets. For a long time, most supermarkets only regard it as a strategic commodity with the advantages of low profit or even no benefit because of the large loss of fresh food.

According to industry sources, because Yonghui supermarket's fresh purchases are equipped with transport convoys, and for wet fresh products, there is a special water treatment system. Therefore, the wastage rate of Yonghui fresh from field to store is far below the average level, for example, the wastage rate of vegetables is generally 10%-15%, and Yonghui is only about 5%.

　　 Derivative new formats

With the popularity of fresh self-management and meticulous management, the fresh market has gradually become one of the profitable commodities of enterprises through scientific management of damage prevention. Since this year, foreign supermarkets such as Hua Tang and Rosen have been keeping fresh markets. Under such a big background, the new format of fruit supermarket is also rapidly distributed in the market. As a commercial category of emerging communities, fruit supermarkets now have different mainstream brands all over the country, and none of them has covered the whole country.

It is understood that up to now, the domestic fruit supermarket chain store is the largest brand of "fruit garden" brand, the brand originated in Shenzhen has covered more than 10 cities such as Shenzhen, Guangzhou, Chengdu, Xiamen, Shanghai, and has more than 700 stores. Although there are differences in scale of development, each supermarket chain has similar business models. Almost all of them have planting bases as support. "Origin" fruit is not only a means to attract customers, but also a main way of price competition in fruit supermarkets. The rise of fruit supermarket also basically occupied the living space of community fruit stand.

Since last year, Tmall, Jingdong and shop No. 1 have also made efforts to produce fresh products. COFCO, I buy network, Shun Feng preferred, original life network, tuotuotuo, excellent vegetable net and other vertical food business are all in deep ploughing fresh market. It is difficult to save the hands of fresh products in the past two years, and the traditional enterprises are losing their performance in the past two years.