Cross Border Import Business

September 21st, "2014 China (Songshan Lake) cross-border electricity supplier Summit Forum and hawk bear annual ceremony" in the Dongguan Songshan Lake is held in China. Cross-border electricity supplier All the senior people went to the scene and did a wonderful share of dry goods. The following is the wonderful speech delivered by CEO Yang Yihua, a cross-border electricity supplier.

"Qi Tian Sheng" is not a game company, but a very cattle cross-border electricity supplier import company.

There are two kinds of businessmen, one is making money only, that is, dealers; the second is not only to make money, but also to think about some problems, such as promoting the development of this industry and so on. This kind of businessman is an entrepreneur in businessmen. Can you think about what category you belong to? Take Jobs as an example. Why Jobs is so great is not only that he can make mobile terminal cell phone products well, he can influence more people, let us have such a mission. For example, driven by this sense of mission, Facebook, Google and China's millet and other enterprises were born.

Cross border electricity providers are also part of China's e-commerce industry, but at present it seems that "cross border electricity providers have dragged the back foot of China's e-commerce industry". Statistics show that the scale of e-commerce in China is around 18 trillion, and the import of cross-border electricity suppliers is about 10 billion, and the volume is very small, although the growth rate is relatively fast now.

In the past thirty years of reform and opening up, "made in China" has imported blood to the world and is advancing with global business development. With the development of e-commerce, the whole world is the mission that the cross-border electricity supplier industry needs to accomplish. It is also an opportunity for the development of cross-border electric business. Opportunities and challenges coexist. China's traditional retail business, including the traditional Chinese electricity supplier driven by technological innovation, has been developing for 30 years. The golden 30 years of traditional electricity supplier development have passed, but they have not really promoted cross-border electricity suppliers to develop the import and export industry. Of course, in recent ten years, there have been some purchasing agents and Hai Tao, which are good and bad. We can not deny the positive results brought by the development of traditional electricity providers. The key to the problem now is how to regulate and make the market.

This is the mission of cross-border electricity providers, but also "mission of heaven" mission. " Qi Tian Sheng Sheng We must break some boundaries, break some flow hegemony, break the monopoly of channels, and fight for the sovereignty of Chinese consumers. The traditional industry has a very long process, involving foreign brands and exporters, Chinese importers, Chinese channel providers and Chinese agents. Whether or not we can break this line and break this monopoly is the reason why cross-border electricity providers should challenge traditional industries.

Even those who have never been abroad know that many foreign goods and top luxury goods are much cheaper than domestic ones. The hard-working money will soon be spent in the daily expenses of our country. If we can import overseas good goods to the ordinary people's homes through cheap and reasonable electricity, we are all very happy. To do this step involves many links in the middle.

The founders of the western countries did not define the westbound countries as an e-commerce company, but a brand carrier of foreign brands in China. The founder Yang Yihua created a concept called B2O2C, B is a brand name abroad, O is the platform for the westbound countries, and C is the consumer. B2B2C and B2O2C are different from what you have heard.

People who have lived abroad have known that Amazon's website product description page is very simple, that is, a page. But in China, it is different. There are at least 6 pictures in front, side, left, right and so on. The contents of the introduction include models, specifications, venues and so on. Chinese consumers buy things online, and the western countries think that irrational consumption is more. Most of them are impulsive consumption. They see that the page is very well designed, let's take a look at the evaluation, two look at the sales volume, and make the order immediately. Nevertheless, Amazon has a very good business model in China, and it is indeed a comparison that consumers do not have in physical store shopping. The pattern of B2O2C created by the western countries is the same as that of Amazon in China.

At present, there are 200 brands in the western countries. This year's goal is to increase 150 brands to stay and reduce the operating cost of the brand by 1/3, so that Chinese consumers can truly feel that buying foreign products can be convenient and cheap. In addition, it also provides the first time after-sales service after the product is sold.

The mission of the western countries is to fight for the Chinese people's worth. Take clothing as an example. The price here is not the price worn by the secular people, but the value of wearing things is high and the price is reasonable and cheap. Let's see The Voice of China "Na Ying wore a costume in 10 million, but it was not worth so much money when he went abroad. Fighting for the Chinese people's status is based on foreign prices, cutting off some intermediate costs, and cutting down some costs caused by trade but not bringing value. But in order to achieve this value, there are some obstacles ahead. The tiger is a traditional electricity supplier. For the traditional electricity providers, we should first give high praise. Traditional e-commerce has been developing in China for so many years, and has made great achievements. However, it has not fully fulfilled its responsibilities. So far, all the electricity suppliers are mainly relying on price war. For example, before Suning and Jingdong fought the price war, and finally fought to the end, they could not afford a discount. They could only fight such a "price war", that is, first raise the price and then lower the price. Another example, for example, this year's 315 evening party reported that the price of a product on a website was 40 percent off, but first the price was raised, then the price was cut, and there was no actual price cut to give consumers. This is the first original sin of the traditional electricity supplier, that is a lie.

The second original sin is to keep prices down. In their eyes, there is only the lowest mode, without the best mode. There is a data statistics, in July this year, all electronic commerce involved in the number of commodity prices more than 12 million.

The third original sin is fake. Different sellers reduce prices between each other. When low price competition forms a vicious circle to no profit, sellers will not be able to cut prices any more. They can only be sold with false fakes and some fake products, so as to ensure profitable.

The fourth original sin is monopoly. Domestic sellers on some platforms can not survive without platforms, so it is impossible to get rid of platforms. The monopoly of traditional e-commerce platforms is very obvious. Western countries are not the same, they will only find foreign brands, because foreign brands have developed a relatively sound and reasonable business rules, cross-border electricity providers must follow foreign brands. Instead of doing business with traditional electricity providers, let merchants stay in their jobs. Take Tmall sellers as an example, Tmall sellers take part in Tmall's sales war, and there are tens of millions of sales on that day, but they do not make money because they have invested a lot in it. Not only that, the seller can not do so, because if they do not, the seller's ranking can only be more and more backward, or even to the point where no one is interested. This is caused by the monopolization of electricity in China. Admittedly, some consumers are benefited, but if the seller loses money as the precondition to make profits, it is obviously not in line with commercial rules. Business rules should be the prerequisite for mutual benefit and win-win situation. Cross border electricity providers were born to achieve this goal, a new platform for the realization of the happy situation of buyers and sellers.

The achievements of the traditional e-commerce industry are undeniable, but there are still some drawbacks and defects. In the development of traditional e-commerce, there will also be errors such as monopolization and deformity. The emerging cross-border electricity supplier is to break this monopoly, to sell the world, buy the world, share resources, and break the business model of monopolizing and squeezing profits.