General Manager Of Department Stores Talk About The Development Of Department Stores

The Symposium of the forty-first chairman (General Manager) of the National Federation of large trade enterprises, organized by Yantai Zhenhua Group, was held in smoke. The general manager of 18 department stores from all over the country sat on the road, planning the development of the department store industry in the face of the impact of the Internet.

For the development of Zhenhua Group, many business executives are sincere.

"We should give Zhen Hua some praise."

The chairman of the all China Federation of trade unions, Wan Lai Hong, said that twenty years ago, when the Zhenhua Group joined the Federation of trade unions, the scale of development was not very large.

Most of the units of the Federation are located in the provincial capital city and the four municipalities directly under the central government. The size of the city is larger than that of Yantai, and the conditions of the business are better than that of Zhenhua.

Zhenhua Group has overcome its shortcomings and faced difficulties. Many indicators and achievements have been at the forefront of Chinese department stores.

Wan Lai Hong said that in 1994, when Zhen Hua group approved the establishment of joint-stock enterprises by the Shandong provincial government, there was only one Zhen Hua commercial building.

Now, Zhenhua Group has 32 department stores and 68 supermarket chains. Zhenhua chain operation network has been distributed in more than ten provinces and regions, and its annual revenue has exceeded 20 billion yuan. It has been growing at an annual rate of more than 20%, and the pace of development has reached the forefront of Chinese department stores.

In addition, Zhenhua's reform is also worth noting in the industry.

In 2000, when the National Federation of trade unions held the 40th anniversary commemorative forum in Chongqing, it called on all units to seize the opportunity and deepen reform.

Zhenhua Group immediately acted and finally realized the operator's shareholding, which greatly mobilized the enthusiasm of all parties and realized the pformation from the traditional system to the modern enterprise system.

Moreover, the pformation and upgrading of Zhenhua Group also impressed the 18 general manager of the department store.

Zhenhua Group adheres to diversified development. Under the premise of consolidating its main business, Zhenhua extends to real estate, wine, financial investment, e-commerce and other fields, and successfully operates several real estate projects, department stores and supermarkets, retail and real estate, and many formats.

The Zhenhua Group's strategy of going out is also very successful.

In addition to its leading position in Yantai, Zhenhua Group has entered more than a dozen intermediate cities such as Weihai, Weifang, Dongying and Liaocheng. It has also entered the Ji'nan of the provincial capital and entered Tianjin, and established a chain network with Yantai as the center and based on Shandong and the whole country.

Stick to your own path and not waver.

"We should stick to our own path."

Zhenhua Group Chairman Liu Yuehua said that many department stores are now facing strategic choices, whether they are heading towards the urban complex, and how to adjust the layout of department stores and shopping centers.

In Liu Yuehua's view, Zhenhua Group should stick to the development mode of department stores and shopping centers.

He said that at present, from the actual situation of Zhenhua, this method is still feasible, so we should stick to it.

Liu Yuehua said, now the development of enterprises is backward.

In the final analysis, the development of the enterprise is the problem of thinking, mode and team. So we should try to improve the management level and improve the staff's own quality so as to do a good job.

"We should also insist on making our own characteristics, making excellence and refinement."

Liu Yuehua said that the main business should be refined and excellent, so as to continuously improve the profitability of enterprises.

Only in this way can enterprises have the motive force for further development.

Cooperation with other enterprises is also a way to expand itself.

And this can be varied, such as takeover.

In recent years, Zhenhua Group has acquired 5 companies, and has received over 10 thousand workers.

East Jiasheng, President of Wangfujing department store in Beijing, said he had some experience in the development of Zhenhua.

The system and mechanism are very important. Besides, we must do deep areas and stabilize our own feet.

Dong Jiasheng said that as of the end of 2013, Wangfujing department store in Beijing had 48 outlets in 28 cities, with an annual turnover of about 30000000000 yuan.

Facing the problems faced by the department stores, he feels that good pformation is crucial.

In his view, on the one hand, we should do well in the pformation and pformation of existing stores, and appropriately slow down the pace of development.

Dong Jiasheng said that in the past, the development of stores was too fast, and the requirements for quality were relatively small. Some problems had gradually emerged, and Wangfujing department stores had begun to close some stores.

East Jiasheng said, Wangfujing department store is also doing online and offline integration.

This is not the electricity supplier, but the online operation of the entity store.

It is expected that two entities will operate on the line early next year.

Fu Yuehong, vice president of Beijing first business group, shared her views with the members of the Federation.

Fu Yuehong said, from Zhenhua's experience, we can see that the sustained development of the "base area" can finally achieve the expansion of operation and the mechanism is also important.

Fu Yuehong said that there are three major formats in the first business group, the Department Store represented by Yansha friendship mall, one is outlets, and another shopping mall represented by Jin Yuan Yansha MALL.

Increase customer interaction and experience, give consumers brand benefits, create value for consumers.

For example, in the department store format, the group will innovate in many ways to achieve sustainable development by increasing its own business and increasing its functions and adjusting some family based brand combinations.