Hongkong Grand Department Store Settled In Ningxiang, Changsha

Hongkong grand shopping plaza is located in the core commercial area of Ningxiang, with a total commercial area of more than 120 thousand square meters. It will be integrated into shopping, leisure, entertainment and catering.

H&M, UNIQLO, Gap and other international famous brands are the focus of investment.

The Plaza is expected to open in May next year, and will become the largest shopping center in Ningxiang county.

The settlement of Hongkong grand department stores not only fills the gap of Ningxiang county's large commercial complex, but also helps to retain the purchasing power of local consumers, and will also meet the increasing consumption demand of Ningxiang residents in the largest and the largest extent.

And the new business model brought by Hong Kong International Mall and

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The operation and management will enhance the overall business taste of the city and set a new height for Ningxiang's commerce and trade.

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People's strong consumption and brand awareness are the important reasons for Hongkong's grand hand in hand with Ningxiang.

Huang Lixin, managing director of Hongkong Shanda department store, said that entering Ningxiang is the first stop of Hongkong grand department store in Central China, and also the beginning of Hongkong's grand brand development from coastal areas to the mainland.

Founded in 2004, Hongkong grand department store group is headquartered in Hongkong. At present, there are 46 Direct stores and brand export hosting stores in China, with a total business area of 1 million 160 thousand square meters.

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Recently, WeChat friends circle will often find that the group photo with the theme of shopping mall is becoming popular.

From a commercial point of view, from the early days of A's dream exhibition, the teddy bear exhibition of Joy City, the HelloKitty exhibition of the global port, the 80 "light kings" of Jingan home center, and the 1000 pandas from the global financial center, "theme experience" is becoming an important means for shopping centers to jump out of homogenization, attract tourists, enhance customer memory and guide customers to consume.

In the current trend of commercial real estate, shopping centers everywhere, the trend of homogenization is becoming more and more serious. A self consistent and distinctive positioning can give a shopping center the ability to jump out of homogenization competition.

Previously, Ying Shi Group Research Center in the four quarter of 2013, targeted at ten key cities in the country benchmarking project marketing characteristics were studied.

Research shows that shopping center promotion activities mainly include five themes: theme experience, discount promotion, network interaction, member acknowledges and exhibitions.

Among them, with the current shopping center experience trend to adapt, benchmarking project activity type "theme experience" for the first choice, a ratio of 59.4%.

In the thematic experience, performance experience, scene experience, party experience and theme exhibition are usually adopted.

For example, the happy life of pig Xiao hum, launched in October last year in Chaoyang City, Beijing, is a typical form of "farm scene experience", which can effectively attract the "family type customer group" that is in line with its own position. The "Snoopy peanuts comics 65th anniversary change, change, Art Exhibition" is displayed in the form of animation theme exhibition in Shanghai, which is exhibited by I-APM in Shanghai. In September 19th and October 19th, Shanghai jiaxinghui invited Chinese dance master Gao Guangjian to perform an experimental drama "Nightingale" in court square.

Of course, these types of experience will also run through the comprehensive application of all kinds of experience links, such as band performance, music appreciation, etc.

"The choice of promotion activities is closely related to the theme and Theme Evolution of shopping centers," said Ms Zhang Ping, general manager of Ying Shi Group Research Center and spokesman of the Royal chartered surveyors society in China.

The theme of experiential theme is becoming more and more important. The selection of promotional activities will continue to focus on the use of theme experience this year.

At the same time, with the development of mobile Internet, shopping centers pay more and more attention to the application of network channels, and the situation of "network interaction" will be adopted by more shopping centers.