Seven Wolves CEO Zhou Shaoxiong Insists On Positioning Himself As A Commodity Provider.

Recently, the "Ji Si Ming Dao" online retail Summit Forum was held in Pan Ji Hotel, Xiamen. The local electricity supplier, the well-known person in charge of the electric business enterprise, and the representatives of the traditional brands came on the scene to talk about their "touches".

As a representative of traditional brands, CEO Zhou Shaoxiong, the seven wolves, said: "the fashion industry is pforming into a fashion industry. In the process, many traditional brand enterprises lose their positioning in the face of the sudden impact of e-commerce information.

For a while, it will be content providers, a service provider, and a channel business.

However, the seven wolves always think that content is the eternal theme. They insist on the positioning of their commodity providers.

There is no point in talking about the essence of commodities leaving, and the change of brand distribution system is only a change of channel.

The advantages of traditional enterprises are channels and content. After grafting the Internet, the content is still king.

If there is no good product, how can the consumption experience be optimized? If the experience is not optimized, after linking with the Internet, the bad experience will accelerate and spread, and the damage to the brand will also be greater.

They were early intervention in the field of electricity, no matter how amazing it looks, the seven wolves have always regarded it as a tool.

Adhere to the original content advantage, familiarity with the rules of the game.

Frankly speaking, "tradition"

Really need to increase understanding of electricity providers, use

Initiative, such as changing the existing store layout with the help of a shareable mobile e-commerce system.

Previously, they had to open more than a dozen shops on a street. In the future, they only need to open one shop. Originally a store needs ten salesmen. In the future, they can only invite five people, and then employ 50 part-time salespersons who have taste and love to share through mobile e-commerce channels.

The original function of the shop is only array. With the change of consumption habits, in the theme design of the array, in the leisure division of the functional area, through the two-dimensional code and other electronic commerce tools, it can even play a good role in extending the container service.

These specific applications must also be based on the advantages of the commodity.

And emphasize that the era of content is king will not pass. "

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Zhou Dafu and his partner Rio Tinto Group jointly released the "Nature's Glow earth light" diamond crown, designed by Su Gang, President of fashion group, to present Zhou Dafu 85th anniversary.

And the "Zhou Dafu sunlight" series of fashionable jewellery new products, which shine like the sun, are also officially released.

From left to right, Zhou Dafu, managing director of fashion group, Su Mang, managing director of jewelry group of Huang Shaoji, Bruno Sane, general manager of Rio Tinto Group and host Nik.

The entire conference site is also filled with the natural color of Australia and the original colors of the earth. The golden hazy is like the awakening of everything. The experience area at the entrance shows the totem beauty of "the light of the earth".

At the press conference, Suman, the president of fashion group, wore a red dress and wore the luxury of Nature's Glow earth light.

Su said that during the creative process, she incorporated the feather elements in fashion into jewelry design, while Zhou Dafu's superb craft turned the idea into reality and presented a bright and graceful feather shape.

As a president of fashion group, a successful woman, Su mang has a unique understanding of fashion and women's self persistence.

In the rapidly changing fashion field, only by recognizing our own position and using all things for ourselves, can we create a distinct style to base ourselves on and go further.

As a woman, she knows herself, keeps discovering her inner light, and explores and persists in order to be released.

"Nature's Glow earth light" fills our hearts with the beauty and vitality of Australia.

Based on the "Nature's Glow earth light", the image and business money "Zhou Dafu daylight" series, in fact, are endowed with a changing style on the original inspiration and striving to fill every woman's mind through the glittering of Australian diamonds.

The image section inherits the essence of luxury design, and the totem of the sun becomes the pendant and eardrop of the necklace.

The gradual use of champagne drill and the totem of Aboriginal people in the "Zhou Dafu sunlight" series of business make people seem to be in the Australian continent under the bright sunlight, lighting hopes and dreams, and applauding the passion and pursuit of women in life.