How To Judge Whether Clothing Stores Are Reasonable?

What is the rationalization of the evaluation and transformation of the clothing store? What should we do?

1, the reasonableness of the three big spaces: whether the allocation of commodity space, customer space, shopping guide space is beneficial to attract customers into the store, whether customers can browse goods freely and comfortably when entering the store, and provide good services when shopping, whether the whole store is full of cough free atmosphere.

2, the reasonableness of goods distribution and display: according to the characteristics of stores and products, customer needs and goods configuration, we should consider the quantity of goods of different kinds, styles, specifications and colors. When goods are configured, they should be allocated in time. Display: we should display all the hot and full specifications of the products on the sunny side, and constantly update them to ensure the turnover rate.

3. Shopping guide service Quality: the location of the shopping guide should be correct, and the language should be standardized and appropriate (including the two parts, the voiceless and voiceless).

4, the consistency of store design style and management style: brand has a specific consumer group, that is, target customers, according to their economic conditions, cultural literacy and other aspects of the situation, brand management will form its own style, and the style of store design must match.

5, the consistency of store design and brand level: the consistency between the two is mainly reflected in economic factors, and the popular brand must be designed for popular stores.

　　 Store design After completion, after a period of operation, or because of the adjustment of the overall pattern of the shopping mall, or the adjustment of the business concept, the store must be transformed.

　　 Principle As follows:

A, similarity principle: learn from successful brands, mature brands, and good brand experience.

B, the principle of Reasonableness: under the premise of good sales, the principle of neatness and tidiness should be taken into account. Under the condition of bad sales, we must destroy the calm atmosphere of the original stores and adjust the products.

C, the right timing principle: big transformation can not be in the selling season, weekends, holidays.

D, the principle of transformation at any time: small repairs, small changes, at any time, with the shelf movement, models constantly adjust, when sales are good, can not move, when sales decline must be transformed.

E, dominant principle: brightness is brighter than peripheral brands, stores are wider than peripheral brands, and services are better than peripheral brands.