How To Control The Cost Of The Store When Making Clothing Promotions?

In the promotion of stores, costumes want to reduce the promotion costs, while stores sell more for their own interests.

In the context of the interests of the two sides are not consistent, or even run counter to the background.

In order to effectively control the cost of promotion, the designer must design the promotion plan from the interests of the other party.

Through the "limit" to enhance procurement expectations of promotional interests, and the use of replacement method to reduce their input costs.

Specifically, clothing manufacturers can use the following strategies to control promotional costs:

Value enhancement

In terms of value, the more scarce the commodity is, the higher its value; the more abundant the supply, the lower its value.

Specifically, clothing manufacturers can adopt 3 methods, namely, limiting the quantity of goods, limiting stores and limiting stores.

1. limited volume enjoyed by restriction.

The quantity of goods supply will enhance the value of promotion itself.

For example, let the store know that the promotional package is limited.

As the saying goes, "it's not the scent of contention", the clothing business can create some "false appearance" of grabbing goods. Since the goods are all "grabbed", will the store still receive money?

2., there is interest contention between different stores.

As competitors, both sides will try their best to fight for their own favorable sales promotion policies.

It is easy to arouse the sense of competition between stores by limiting the sales promotion mentality.

Since other stores are doing it, I have to do it, and I have to find ways to get more.

As a result, it is not impossible for stores to get good products and promote free promotions for garment producers.

3. the Limited stores even compete with different stores in the same business.

If other stores have won the promotion policy, they will be "no face".

Therefore, clothing manufacturers can make use of internal competition among different stores to ensure their own interests.

The sucker

Sometimes, when a road doesn't work, a new idea will usually get better results.

When conventional thinking is hindered, try the following strategies.

1. "

In the face of the promotion plan, the sales department first focuses on the discount of promotional products.

In a sense, although discount is the most important index, its form is not limited to this.

For example, a special discount for a promotional item is 8 points, but the enterprise does not sell it through special price, but through the form of super value conversion, it saves sales expenses.

2. if you use activity replacement, you know that the form that can bring benefits to stores is not only money and goods, but good activities can also work together.

Such activities as "road show", "presentation", "lecture" and so on, which are easy to attract consumers to participate in, can not only increase the popularity of the stores, but also enhance the image of the stores and enhance the satisfaction of the stores.

3. with physical replacement, many clothing businesses have some physical resources.

These physical resources are also placed, and can not produce too much value.

But for stores, these objects are of special use value.

For example, there are always some outdoor raffle activities when the store sells in summer, so it is very necessary.

If garment manufacturers can understand the demand of stores in advance and take this as a replacement condition for promotional activities, it is very likely to kill two birds with one stone.

4. the replacement of fashionable props with special display props can also serve as a condition for the replacement of clothing manufacturers and stores.

Some display props not only have the sense of the times, but also enhance the brand quality.

It is an excellent opportunity to enhance the image of a brand or a store.

Clothing dealers can make some replacement agreements with stores and replace promotional fees with props.

Negotiation skills

In addition to the above measures, the way in which clothing manufacturers negotiate sales promotion with the stores will have a great impact on the cost of promotional activities.

For example, clothing manufacturers usually use "first talk about promotion, then talk about expenses", and use their own advantages to attract procurement.

1. first talk about promotion, then talk about expenses.

As a clothing dealer, you must always remember that the promotion plan itself, rather than the cost, is the core interest of its negotiation with the store.

That is to say, the clothing business should put the negotiation of the promotion plan in the first place.

Many clothes traders just put the cart before the horse in this issue, paying attention to the cost and ignoring the design of the scheme itself.

Therefore, it was only bought by the store that it caught a "positive".

2., attract buyers with their own advantages.

If you confirm that your price and activities are really attractive to the store, you can make use of the value of the program itself to purchase promotional resources from the store.

To put it plainly, the cost is only an assistant method for the fashion designer to design the promotion plan.

You know, if your sales promotion plan is attractive enough for stores, purchasing will arrange for you to arrange promotional pads free of charge.