Look At The Way Of Managing Small Shops From The Pformation Of Department Stores

In recent years, due to the rise of offline Shoppin Mall (shopping center) and the impact of the online e-commerce industry, the old department stores that have been racing for many years face severe challenges.

In order not to be eliminated by the new market, it is reported that many veteran brands such as mealong town and Jin Ying in Shanghai have already begun to make strategic adjustments, and hope it won't be too late.

So what is the main reason for this rectification trend? What is the relationship between this and the business of the small shops nowadays?

The first thing to bear is the rapid development of the Internet. The rise of the electricity supplier industry has led many department stores to become consumers' fitting rooms or equipment experience stations, which seriously affected the sales volume of department stores.

Secondly, users' demand for shopping experience has changed a lot. In the past, users focused on shopping. Nowadays, users pay more attention to their shopping experience, or in the process of shopping.

For the past department stores, we should pay more attention to the purpose, that is, to think about what to buy and then run to it.

Now mass shopping is no longer for demand, sometimes just for relaxation.

Today's popular shopping center is to seize the psychological change of consumers, providing shopping and leisure in one of the large shopping malls.

The old department stores are well versed in the business sea for many years and are well versed in this truth.

The past form of department stores is to integrate several large categories of commodities. Now, they begin to take the exquisite route, such as making large boutique women's flagship stores, providing manicure, afternoon tea and other shops, providing a shopping service for urban white-collar women.

There is also a gradual populace and a sense of distance, such as adjusting the placement of luxury counters.

All of these are the reasons for the adjustment of department stores and the adjustment measures. What is the relationship between these and the emerging small shops? First of all, we need to know what the micro shop is, the micro shop is a new type of electricity supplier mode, the public promotes products through WeChat and other social platforms, and forms a nationwide mode of opening stores.

So, what inspiration can we get from the adjustment of the department store in the operation of a small store? Let's have a look together.

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On the other hand, it is related to the micro shop, that is, how to promote the micro shop.

The first feeling of user entry is from your decoration style, so decoration is the key.

Next is the name of the shop. Beautiful and creative names always give people a deep impression.

Re control

The problem of product mix is the problem of selling what a good shop sells. The shopping center provides consumers with entertainment, entertainment and entertainment services. A small shop can also get rid of a single commodity, choose products, clothes, trousers, and clothes for users.

Bags, hats and so on.

This is not only a caring service for consumers with selective phobia, but also an idea.