See How Traditional Industries Make Use Of Wechat To Make Money

1, hotel: Vienna Hotel - WeChat 1 years reservation 1 hundred million

Case highlights: online booking hotel has more than ten years of traditional rigid demand, mobile era to completely subvert the PC terminal.

Case description: as the first brand of the national mid-range chain hotel, Vienna Hotel WeChat initially saw the powerful intelligent service interface of the service number, and resolutely upgraded to the service number, and applied and used WeChat's major advanced interface development functions to serve customers.

The mobile terminal pays more attention to the customer experience. Through the deep optimization and closed-loop management thinking of customized menu, Vienna constantly enhances the customer experience of the platform, effectively activating the viscosity and activity of the members of the platform.

First of all, the development of the booking system and PC official website to open up to achieve WeChat booking, through the "WeChat booking 20 yuan" differential treatment for flow guidance and pformation.

Secondly, the closed loop design of daily check-in, entertainment and profit making double drive enables Vienna members to stay on WeChat platform, and get pleasure and benefits.

The self service of WeChat enables information integration and intelligence in all aspects of Vienna booking room, effectively improving customer experience and platform consumption stickiness.

At present, Vienna has more than 1000 daily subscription rooms through WeChat. With the attention of Vienna service number, this conversion rate is also among the best in the industry.

Case highlights: retail

Transformation, realize WeChat shopping

Case description: have you ever used WeChat to chat with WeChat, have you ever used WeChat shopping? The WeChat store system of Tianhong is the first to be implemented by WeChat, and it is also the first provider of WeChat payment.

Convenient self-service meets the needs of fans for brand search and preferential enquiries, and pays attention to rainbow WeChat and click.

Search for a brand, instantly display the brand in the store to the customer, then open a brand link. The brand's discount activities, discount quantity, single product price range are displayed, giving customers a good sense of experience, you don't need to go to the store to know the discount activity, save one by one, save time and effort.

Finally, the convenient payment mode, you can directly purchase goods or gift cards through WeChat, or buy the stores, you can choose to pay online, or you can choose cash on delivery.

Tianhong mall tries water WeChat to open the retail O2O mode. Its WeChat platform achieves personalized information subscription, seamless member system, one to one interaction through the Tencent micro life.

When its news came out with WeChat, Tianhong's stock price rose nearly 30% for three consecutive days. Tianhong participated in WeChat platform, which promoted brand awareness and attracted customers. It brought continuous concern and shopping pformation to Tianhong, and customer stickiness was greatly improved.

At present, WeChat has sold thousands of items in WeChat, has about 400000 fans, and receives 8000 customers every day on WeChat.

3, catering: seafloor fishing hotpot - daily WeChat booking 1 million

Case highlights: submarine fishing business is too hot. Instead of queuing up, it is better to make an appointment with WeChat ahead of time, so as to avoid double embarrassment for merchants and guests.

Case description: as one of the most popular restaurant chain service agencies in China, seabed is one of the catering chain service companies that have earlier tested water O2O marketing. With its reputation in micro-blog, comment website and other Internet platforms, seabed quickly focused on a large number of loyal fans.

Strengthening customer relationship management has always been the pursuit of seafloor fishing. Especially in the mobile Internet era, new technological means emerge in an endless stream. For operators, how to choose better management is the problem they need to think about.

First of all, the creative activity attracts you. When you pay attention to the WeChat, you will receive a message that you can make free prints of the beautiful photos on the spot at the bottom of the submarine store. The next is the self service. You can make reservations, send meals to the shopping center and buy the raw materials through WeChat. You want to take out the food and simply send in the delivery information. You can sit and wait for the delicious food to be delivered to your mouth. Of course, the design of the dish pattern is also looking at the desire to drool. Finally, add the on-line quality service coordination, at the same time enjoy the "WeChat price". How can it be unattractive? It is reported that the seafloor fishing day is up to 1 million by WeChat.

4, mobile phone: HUAWEI glory 3X - 300 thousand micro letter rush to buy

Highlights of the case: WeChat reservation, activity drainage to bring fans attention, to achieve follow-up accurate marketing

Case description: HUAWEI's honor 3X appointment through WeChat is also a classic case of WeChat marketing.

The official micro-blog, such as mall and pollen club, has exposed a lot of activities and illustrated the specific operation process with graphic method. Yi Xun also tried to make a classic case of selected products on the spit. At that time, he was thinking about how to get more users to bind the bank card. In this way, the cooperation between the three companies was achieved, and the fans were ready to rush to get started. Secondly, the reservation interface was added to the prize drive, that is, the appointment of users can take part in the lucky draw after paying attention to the glory of the public account, and the appointment can be made by paying 1 cents for the appointment. Finally, the payment is flexible and convenient. After the reservation is successfully made, the original booking page can be purchased, and the payment method also supports the payment of cash and cash on delivery. First of all, HUAWEI launched promotional campaigns through WeChat content push and micro-blog before the event.

This activity has also achieved good results, and the total appointment amount of glory 3X is 300 thousand.