Innovation Creates The Core Competitiveness Of Clothing Brand

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Xiaobian of the network is to introduce innovation to create its cobalt brand core competitiveness.

Nothing is immutable. Only by constantly innovating can new things emerge and create new things.

For men's clothing brands, the same is true.

Only by constantly innovating can we constantly upgrade the core competitiveness of our brand so that we can remain invincible in the fierce market competition.

Its cobalt men's clothing has been developing more applications through continuous change and innovation. The aim is to further advance the innovation and make the cobalt brand more competitive.

Innovation includes not only

Innovation and service innovation.

In the past, we simply sold basic products to downstream manufacturers, and the feedback of problems was indirect. Now that we are pforming into applied products, we directly face customers, and if customers need them, we must promptly carry out product development and satisfy them.

With the improvement of clothing material requirements, the difficulty of some development can not be imagined.

There are also great changes in operation, which is more detailed than before.

The responsibility of the market department is greater. It specialize in the local market, analyze the market size, competition situation, customer information, then formulate promotion strategy, and cooperate closely with the R & D department, new market opportunities, timely feedback to the R & D department, and the latter develop timely and suitable products.

Compared with other countries, the competition in the Chinese market is fierce.

In foreign markets, it is usually the competition pattern of several large enterprises that dominate a certain field. However, in any field of Applied Materials in China, the number of companies is much less.

The technical threshold of small companies is not high. China's protection of technology is not as important as that of foreign countries. We have developed a new product today. After half a year, it was imitated by others. Therefore, we must constantly innovate and always lead the market.

On the other hand, the mode of dealing with Chinese enterprises is quite different from that of foreign countries.

Foreign countries are very particular about rules. After making contracts, they are clearly written in black and white. As suppliers, we supply them according to the quantity and price of contracts.

However, the Chinese market has changed so fast that downstream customers only agree to sign the general contract framework as a guiding document. In the process of implementation, they will renegotiate again and again, and which requirements will be changed and what needs to be revised.

Because the eastern and Western cultures have different backgrounds and different ideas.

As a branch of China, there should be two kinds of thinking, that is, to make clear the situation of local customers and persuade headquarters to make strategic adjustment, and to formulate a more reasonable and correct strategy for Chinese brand men's wear market.

It would be a failure if we moved the US market to China directly.

Innovation is a booster for the continuous development of things.

With a deep understanding of this point, we always walk ahead of the same industry on the road of innovation. This is a very important aspect for the construction of cobalt brand. Cobalt believes that only through continuous innovation and continuous change can we create more products that meet the needs of the market, so as to better enhance the core competitiveness of the brand.