How Do Shops Manage The Fitting Room Culture?

The culture of dressing rooms is not a forgotten part of clothing store management. It can even be said to be a crucial part. However, looking at the major clothing brands of shopping malls, there is only a small number of small but important cultures actually valued.

In essence, there is a big cultural article in this small fitting room, which directly affects the customers' impression of the shop on the clothing brand, and directly affects their purchase rate. So the fitting room is a corner that can never be ignored. The culture of the fitting room is a vital part of the brand culture shop culture construction, and is also important to fulfill the promise of "people-oriented and customer first". Reflect 。 The following is the analysis of the current situation and problems of the fitting room, and how to manage the culture of fitting rooms.

1. The general situation of fitting rooms in domestic brands

In the final analysis, the problem of the domestic clothing brand in the fitting room operation is not regarded as a part of the brand culture operation. It is not regarded as an important window for cultural publicity. Most of them are still in a "ready to do" state. In order to leave more space for the exhibition hall, some clothing rooms are compressed to less than one square meter, which brings a serious depression and frustration to the customers. Some dressing rooms even have no wearing glasses or fitting stools.

These are just Fitting Room In terms of hardware function, however, many brands in China are not ready at present, let alone their construction and operation of software in fitting rooms. It is urgent for our enterprises to attach importance to the management of the fitting rooms and to bring their business into the scope of brand management. We must recognize that it is an important stop for customer experience of brand culture and an important window for the spread of brand culture.

Two, how to manage the fitting room culture.

The culture of the fitting room is not a thin problem. It requires us to examine it in a three-dimensional and systematic way. With the principle of "people-oriented and customer first", we try to interpret the fitting room service in a more humanized and more life oriented way of thinking. With the responsibility of publicizing brand image, brand culture and promoting brand sales, we try to understand every corner of the fitting room with a more artistic and functional method. So we will find that everywhere in the fitting room design is everywhere.

Specifically, the culture of the fitting room is to make the customers feel the unique charm of the brand in the visual, auditory, tactile, and olfactory sense under the purpose of humanistic care, so that they can enjoy themselves in the fitting process instead of suffering.

First, the fitting room needs a visual impact consistent with the brand image.

abound with brand The external image and interior furnishings of the store have been unified and meticulously designed and built, but the image management of the fitting room has not been paid attention to, which causes the phenomenon of disconnection between the shop and fitting room, which makes the customer enter the fitting room and seems to enter another world. The beautiful visual enjoyment that has just been built has broken down in the instant of entering the fitting room, and the inexplicable sense of loss arises spontaneously, so that the brand image and the quality and price of the newly built brand have begun to be suspected.

The design of the fitting room should receive a great deal of attention from all brands. In the overall vision, the design of lighting, color, pattern and so on should keep the personality and aesthetic sense consistent with the overall image of the brand. We should know that the perfect fitting room image embodies a refined and exquisite brand image, which enables consumers to see the temperament contained in the brand. This may be more convincing than advertising language and brochure.

Of course, it is not enough to consider purely aesthetic effects. There should be some special contents behind the beauty. To integrate the most basic functionality of the fitting room, these naturally include the design and placement of fitting glasses, fitting stools, clothes hooks or hangers, and the preparation of other customers' needs. In addition, when designing the fitting room, we must never forget its role in publicizing and recommending products. The poster of new products or physical objects are worthy of reference. It is also a design point worthy of careful consideration.

Secondly, the influence of hearing and smell on the fitting is also very important.

In the process of testing clothes, hearing and smell will affect their mood to a great extent. Therefore, we should learn to pay attention to their sense of hearing and smell. In music, generally speaking, it can be consistent with the music of the store. As long as it is guaranteed that there are audio-visual equipment in the fitting room, it is good to hear the music of the store, but in terms of taste, it needs more attention.

The focus should be placed on two aspects: first, pay attention to the sanitary condition of the shoes in the fitting room, clean and replace them in time, so as not to bring odor to the small space.