How To Manage Children'S Clothing Stores After The Holidays?

According to the Research Report on the development of China's children's clothing industry, the consumption of children's clothing in China's urban areas has been on the rise in recent years, with an annual growth rate of 26.5%.

With the improvement of living standards, the consumption demand of China's children's clothing market has shifted from the practicality of the past to the basic life to the pursuit of beautiful fashion.

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In this environment, if you open online shop, choose children's clothing plus successful marketing means, generally enough to maintain their own lives.

Zhang Xuan is the highest star seller in Taobao's children's wear monopoly. Before becoming her mother, she is a quasi white collar.

After giving birth to children, from the Internet

The buyer of children's clothing turned into a children's wear shop owner.

Zhang Xuan's children's wear is medium to high grade.

With its unique marketing methods and product positioning, it stands out in many children's clothing stores, with a monthly sales of more than 20 thousand.

The secret of success is to identify the target customers in the clothing positioning, make full investigation in advance, determine their target customers, and then find the purchase channel.

The domestic children's wear market has shifted from low to middle demand to medium demand, and middle and high-end demand has increased rapidly.

Therefore, Zhang Xuan positioning his clothing in the middle and high-end, the target customers are middle and high income households.

After determining the price of children's clothing, look for the purchase channel again.

Now, her "Fan Fan Shop" sells children's brand clothes including Disney, Bobohouse, Alphabete, Safari, Elfin and so on.

Products can be serialized online.

The psychology of a picture is convenient, two online prices are cheap, and three online can buy goods that can not be bought by physical stores.

At the beginning of Zhang Xuan's shopping, he came out of this mindset to help others. In the category of goods, Zhang Xuan strives to be complete, so that mothers can buy all kinds of clothes from clothing to shoes in the same store, and even some small toys to fully meet the needs of mothers.

Zhang Xuan, a mother, always finds the right clothes, so from buying to selling, she is not worried about goods being hoarded.

In the age range of children's wear, they are divided into four series, 0-1 years, 1-2 years, 2-4 years and 4 years old. Many mothers have followed the "Fan Fan shop" for more than a year, and have bought clothes of different ages. "Fan Fan shop" has virtually fostered loyal fans.

The website forums face Chang Xuan said that most of her shop promotion was mixed up on Taobao forum.

Taobao's "mother baby" forum is the main channel of self promotion, and the effect is excellent, because the mothers are concentrated on marketing, which is absolutely correct and accurate target.

Mother's identity is easy to be intimate with, and there are many things in common.

Zhang Xuan suggested that if you want to open a children's clothing store on the Internet, positioning is very important, because children with different positioning are not the same customers.

The sale of medium and high class children's clothing is better on the Internet. The main reason is that the online shopping is often knowledge class, and their demand is more moderate and high-end.

If it is to do low and medium children's clothing, online wholesale can also be done.

How to manage children's clothing store children's clothing profit is relatively high, generally 55% off purchase, 20 percent off sales also have nearly 70% of the profits, and there are many children's clothing, consumers can not make obvious price contrast, the owner of the shop is easy to grasp the initiative!

A set of birthday, 61 sets, two sets of Spring Festival, two sets of peacetime, at least 6 clothes a year, with an average price of 100 yuan for a set of clothing retail price, the average consumption of people is as high as 600 yuan. With the increasing demand for quality and brand, this data will also be higher and higher.

What are the brands: Parker lane, Babu beans, Barbara, babe square, 12 Hi, melon, taro, dorbeva, Jada, Tinker cat, seven color cloud car, little pig banner, growing new world, Li Guo and other business areas: Children's clothing is won by style and price, the store size is not very high, and the minimum size is no less than 25 square meters or more, you can open a store.

Capital investment: rent and decoration except, 10 square meters of goods about 7000 yuan, and so on!

Mode of operation: single brand franchised store and multi brand storefront.

A single brand store is basically a form of franchise. After signing an agreement with the manufacturer, the manufacturer provides unified decoration information, product manuals, publicity POP, image counters, etc. the multi brand store is more flexible and flexible, including storefront decoration, and the price discount can be adjusted according to the machine.

Shop decoration: Children's clothing is the pursuit of personalized goods, shop decoration also needs personality, can use primary colors wooden shelves.

As for the display of products, try to put the products in shape, and do not just hang them all over the place! Because children's clothing is not much but the essence.

Profit reference: Children's clothing will backlog in any case, so the general situation is: the same batch of goods, high profit in the early stage, thin profit in late stage, except for expenses, on average, net profit is around 35%.

Purchase channels: basically there are children's wholesale market in all parts of the country. Children's clothing is no more than baby products. It can be entrusted to the distribution center, because the style renewal is very fast, and the owners of children's clothing must purchase their own products.

Competition environment: because the entry threshold is low, there are more competitors in the children's clothing store, but most businesses are very ordinary. Only a few shops can become the top representatives. It is not the restriction of funds, but the management of children's clothing needs special judgement. It requires the shopkeepers to observe the styles, colors, prices, and consumption psychology, and at the same time, needs to have a keen sales promotion ability. Therefore, the general owners can not do it. If you have less of the above abilities, you will be more careful in the children's clothing industry.

Note: product backlog is the most careful problem of children's clothing shop. Many stores lose money in the backlog of products, and many stores do not lose money, but they only earn a lot of backlog goods.

The two option is: if the local consumption ability is strong, people's brand recognition is high, and the shopkeeper is not proficient in clothing, then we should consider making a single brand, take the route of joining, and exploit the market with the help of the manufacturer. If the local consumption ability is ordinary, there is no brand name and suitable for a variety of products, but there is a premise that the owner needs to know: brand consumption is an inevitable trend.