Hangzhou Wulin Road Commercial Street Is Gradually Depressed

From the south to the teaching field road, north to the stadium intersection, plus the section of the Phoenix Road, the lion tiger Bridge Road and the Longyou Road, constitute the Hangzhou's famous fashion women's street - Wulin Road.

Since October 2002, the fashion street of Wulin Road has been an important window for the development of women's clothing in Hangzhou.

Once the Wulin Road, the market and the trend blend here.

Whether local Hangzhou residents or foreign tourists, Wulin Road is undoubtedly the first choice for fashion lovers.

Today, with the rise of e-commerce and urban complex, and the multiple internal and external factors such as parking difficulties and high rent, Wulin Road has encountered an unprecedented historical predicament.

Then, how does the Wulin Road, known as "the first street of Chinese fashion ladies", adjust its way of thinking, pform and upgrade, and regained its old glory?

Walking in Wulin Road fashion women's wear District, the reporter saw that the front door of the street was closed or stuck with the "pfer" store.

"The store beside it has been vacant for six or seven months, and it has recently been leased out for redecorating."

Xiang Ying Wu Lin shop manager, who is at the intersection of Wulin Road and lion tiger bridge, told reporters, "people who come shopping are also few, and business is not good now."

Reporters from the Wulin Road neighborhood committee found that as of July 2014, there were 11 shops closed, and 23 shops were rented and pferred, accounting for 7.22% of the total number of shops in Wulin Road.

Perhaps due to the relationship between working days, the reporters did not see the scene of "new air in March 3rd, the beautiful people on the roadside of Wulin".

Generally concentrated in the evening 7 or 8 points, but now the pedestrian flow of the block is not as brilliant as that year.

"Originally thought that Wulin Road is women's clothing street, the girl is many, therefore only then plans to open the dessert shop here.

But the actual business situation is not ideal, 50 square meters of shops, annual rent of 300 thousand yuan, now feel unable to afford.

Mr. Kang, the shopkeeper of "snow Taiwan milk shaving ice shop", came to Hangzhou for business for the first time. The reason why he chose to open a shop here is to take into account the location and reputation of the block.

However, in less than six months since its opening in April this year, the state of being unable to make ends meet has given him the idea of pferring stores.

"We plan to pfer the store in September and start somewhere else."

Wulin Road, which has unlimited scenery.

Why did the street lose its high popularity? "Now the clothes sold on the Wulin Road can also be bought in the shopping mall."

In the course of the interview, the reporter met Miss Zhang, who came to shop. She thought that besides some fashionable shops like NPC and Begins store, and a few special stores, the clothes were already similar to the shopping malls.

"In the Mixc,

These shopping malls are also provided with parking spaces. In addition, the business complexes are more complete, eating, drinking, using and playing relatively.

Miss Zhang said that the loss of her unique characteristics of Wulin Road did not interest her to spend too much time here.

At the same time, in recent years, with the acceleration of the invasion of traditional clothing industry by the electricity supplier, the girl who loves beauty sits in front of the computer and moves the mouse to place orders.

"Buying clothes on shopping websites is cheaper and saves time, so there are more online shopping at ordinary times."

Shortly after work, the little girl after 90 years said that the price of women's clothing on the Wulin Road was too high for the small white-collar worker who had just come out to work.