Ten Reasons For The Failure Of Franchised Stores

Once you join, you can lie down and do nothing. Everything is managed by headquarters.

It must be borne in mind that headquarters and franchisees are two entirely different businesses. What headquarters provides (Sales) to you is only a set of franchise operations. You have to follow the experience and guidance of the company to carry out the plan step by step, so that it is impossible to succeed.

There are too many things to note in the franchisee. It is not easy to guess. Here are ten important reasons for the failure of the franchisee. Let's take a look at it.

First, the motivation of joining is biased.

From many foreign failures, we can see that the most important failure is the biased motivation of joining.

Once you join, you can lie down and do nothing. Everything is managed by headquarters.

It must be borne in mind that headquarters and franchisees are two entirely different businesses. What headquarters provides (Sales) to you is only a set of franchise operations. You have to follow the experience and guidance of the company to carry out the plan step by step, so that it is impossible to succeed.

Two. Abnormal capital allocation when joining.

In a hurry

There are not many franchisees to open up shop, so as to raise funds, rights, fees and so on.

Once a business is opened up, although business is still in order, every day in order to raise money to pay debts, it is not intended to completely throw into the business of the business.

Of course, the performance can not be further promoted. The storefront, which was originally a good business, often dragged down the whole business because of its high loan.

Three. No detailed investigation before joining.

Examples of such failures are rare.

Some of the franchisees do not know clearly about the chain headquarters that they will join. They always think that they will join the team first, and now there is no problem. The headquarters will naturally help to solve it.

As a result, at present, there is no business instruction at headquarters.

Specifically, there are mainly the following types: lack of basic knowledge of franchising; only knowing that this industry is good, but there is no investigation of the same industry; only visit profitable shops, but fail to know more stores.

Four. No careful consideration before signing the contract.

Many of the franchisees before signing the contract, or if the contract conditions are relatively unoriginal, or fear of being promoted, or think that early joining can save money, the form of contract is not fully clear, or if the contract form is too complicated and lazy to understand, it hastily signed and sealed the contract.

Five.

No effort to blame blame headquarters

Though a franchisee's boss, he does not want to do business in person.

Spending money to hire a store manager is not enough, but you want the manager to work for you from morning till night.

In addition, I do not do considerable throwing, poor business performance, but blame the headquarters for ineffective guidance. There are no real tricks and methods.

Six. Overconfidence in your own business.

Many franchisees have made such a mistake: although at the beginning of the store, they got many help from headquarters, but because of their hard work, they ignored this point. Once their performance was stable, they always thought they were the fruits of their efforts. The secret and real guidance of the general advertising photography department had long been abandoned to the advertising photography company.

As a result, the guidance of headquarters was reluctant to accept, and the headquarters orders were not willing to be executed, which did not match the promotion plans at headquarters.

Due to overconfidence, the franchisee gradually left the headquarters and failed.

Seven. Joining the shop owner has no other business.

When the franchisees opened their stores, they worked hard according to the guidance of the headquarters, and their businesses prospered. The funds they had initially thrown back were recovered, so they began to look for other opportunities to make money.

Unfortunately, the new business has lost all the money it has earned because it has not been able to find the tricks, and the original stores have failed because of the failure to co-ordinate the two sides.

Eight. Too happy to put the boss on airs.

None of the franchisees used to be office workers. "Many years of daughter-in-law wives," they always think that when they become their own boss, they must show the prestige of their bosses. For every employee's work, they must interfere with their work blindly, but do not know how to empower them, resulting in employees' emotional depression and advertising photography training, which will affect their business performance.

Nine. Change the operation rules without authorization.

How to open a clothing store to earn money, my clothing business is not good, how to do the detail road that the online shop should pay attention to?

Once some franchisees are familiar with the operation of the whole store, they will find that some of the headquarters's regulations are not reasonable. If they are put forward to headquarters based on goodwill, the headquarters will be happy to accept them.

But if it is self assertion, it often leads to hidden problems.

Especially in the case of goods sold in their own stores, if the change of manufacturing methods, or the time to change the processing time, or the order of changing the operations, so that all the provisions of the headquarters are ignored or not implemented, then the franchisee has lost its headquarters assistance and has become a solitary force.

Ten. We can't get the family to work together.

First, the franchising business must have the consent and support of the other half. If you can get the family's consent, including parents, wives and children, it will be better. If they are your backup forces, they will play a role of "help".

As the saying goes, "home and prosperity", "harmony brings wealth" is indeed quite important.

This is also the result of many global franchisees who want to join.

"Husband and wife co operation and co operation" advertising photography is a magic weapon for the successful operation of the store.