Service Enterprises And Enterprises: Price Or Quality?

As a famous fabric town in China, Xiqiao Town in Guangdong Province has a high matching degree with many garment industry clusters. So when Xiqiao people came to Changshu, Jiangsu Province with leisure fabrics to dock with local leisure clothing brands, how to perfectly dock the two industries became the focus of many enterprises led by famous brands such as Bosiden and Aston. "Xiqiao is an important producer of leisure fabrics such as Chinese jeans. Most of the fabrics are small-scale and diversified, which makes Xiqiao very suitable for docking with most SMEs in Changshu," said Zhang Ruiyin, vice mayor of Xiqiao Science and Technology.

"Do clothing The cost of fabric cannot be saved. Many clothing brands spend much more money on advertising than on fabric. However, if the fabric of a garment differs by one or two yuan per meter, the quality will be completely different, and consumers will not feel comfortable wearing it. Then will the finished product smash the brand's brand name? " Chen Shengcan, deputy manager of Xiqiao Zhixing Textile Marketing, said, "What do many brands want to do to the top? It depends on the quality, and the fabric determines the quality. Wearing comfortable is high-end goods, and wearing uncomfortable is selling goods. So I think clothing brands should not excessively compress the cost of fabric, but should consider reducing the cost of other links."

Chen Shengcan's words expressed the voice of many fabric enterprises. In the past two years, the pressure on the clothing industry has been great. The rise of various costs has forced clothing enterprises to carry out compression in various links, and the fabric link is also indispensable for price negotiations. However, many fabric enterprises believe that the price of flour is actually only a small part compared with other links of clothing brands, Therefore, if we need to improve the quality, we should not put "ghost ideas" on the fabric.

In Changshu, this view has been recognized by many high-quality brands. In the eyes of these garment enterprises, what they need is the most matching fabric, not the price game. Zhang Guangyun, deputy director of Aston Commodity Center, said that in recent years, Aston is gradually increasing the proportion of its own brands, so finding excellent fabric resources and realizing the matching and docking of industrial chain resources is one of the current important tasks of Aston. At the same time, even for the group's OEM business, finding suitable suppliers and allocating excellent industrial resources play an important role in reducing market costs and maximizing benefits.

"Before Docking meeting On the other hand, we can have a clearer understanding of Xiqiao fabric, which is an essential part of clothing. After knowing Xiqiao fabric, Ashton will also plan to go to Xiqiao for investigation and cooperation opportunities. " Zhang Guangyun said that many clothing brands are actually looking for a substitute factory to do processing, and Aston used to do the same. But with the Aston brand gradually doing independent research and development, it will definitely increase the docking with fabric enterprises in the later period, and more high-tech new fabrics are needed. "In terms of OEM factories, if there are high-quality fabric enterprises, we will also recommend them to the OEM factories to use the fabrics we choose, which will not only save product costs, but also improve the quality of clothing."

Gao Hongfang, director of the production center of Jiangsu Bosideng Garment Development Co., Ltd. also agrees with this view. "Fabrics are very important for clothing, especially for business men's clothing with little style change." In her opinion, changes in fabrics can be divided into two categories: one is the improvement of fabric patterns and processes; The second is the change of fabric materials, such as the use of natural environment-friendly fibers such as hemp and silk, which are popular in recent years. Similarly, these two aspects are also important considerations for Bosiden to select fabric suppliers. After finding suitable fabric suppliers, we hope to cooperate with fabric enterprises in the product planning stage of men's clothing. After Bosiden determines the fabric planning and color trend of the next season's men's wear, the fabric enterprises can follow up and cooperate in a timely manner.

And this cooperation Chen Shengcan said that his cooperation with Yichun has adopted this way. "From the beginning of the pure commodity planning, we will send professionals to communicate with the pure designer, and communicate and cooperate with the designer's ideas and fabric needs in real time. In addition, we will also develop and design some new fabric products by ourselves, and some well-known domestic garment enterprises will also directly use the denim fabric we designed, which helps garment enterprises save design costs, but also improves the added value of our products. "

At the same time, in the docking between garment enterprises and fabric enterprises, the author found that garment enterprises pay great attention to the quality and delivery date of fabrics. The exchanges between Bosiden enterprise representatives and fabric enterprises are all based on these issues. At the same time, with the prevalence of fast fashion clothing in recent years, Zhang Yunguang said: "Whether the fabric development can be realized quickly and the delivery time of large goods can be shortened has also become an important consideration for garment enterprises to choose fabric suppliers."