Hermes New Dress Designer Highlights Fashion Differences

　　 Thursday The French luxury fashion company, Herm s, has appointed the 36 year old Nad geVanhee-Cybulski, the artistic director of women's clothing. This is the first major management action taken by Axel Dumas, chief executive of AxelDumas in February this year. He is the sixth generation member of the Hermes family, and the Hermes family controls this non-public offering company.

Van - sibrsky has taken the position from Christopher Lemerre (ChristopheLemaire). She has been the artistic director of women's clothing since 2010, while continuing to design his own brand. Hermes announced this week that Lemerre will leave to focus on his brand.

This item Appointment Obviously, it is implementing the statement made by Duma at the annual general meeting in June this year. He said that clothing will be one of the main areas of the brand expansion.

Though van sibosky is an insider in the clothing industry, she knows little about it outside the circle. She has been the design director of the fast growing US brand TheRow since 2011. It was previously a behind the scenes designer of CELINE (C line) and Martin Margiela fashion house (MaisonMartin Margiela). These brands are famous for their low-key luxury.

"We welcome the arrival of Lord de Jie," Duma said in a statement. "Her talent and past achievements are great wealth for the development of our women's clothing. She will devote herself to serving our company. "

On Thursday, Hermes's share price fell 0.8% to 265 euros, or about 356.80 dollars.

Duma felt that emphasizing van siebrski was only important for Hermes's work. This shows that there are more and more differences between the two kinds of Companies in the fashion industry: a company asks designers to devote themselves to it, because at present, designers usually require designers to design four or more series in one year; another company allows designers to take into account multiple brands.

For example, Lu Wei Ming Xuan (LVMH) the group allowed Ralph Simmons (RafSimons) to take the art director of Dior (Dior) and take into account his homonymous menswear brand. He also appointed Jonathan Anderson (JonathanAnderson) as the creative director of Luo Yiwei (Loewe), and agreed to help him expand his brand of the same name.

Kering allows Wang Daren (AlexanderWang) to design as a creative director of Balenciaga while continuing to design his own clothing company. Last year, Thomas Mayer, a long-term creative director of the group and Bottega, set up a joint venture to support his brand.

The decision of Hermes is just the opposite, but this decision is consistent with Hermes's style of work. Its menswear ready-made clothes have long been held by V roniqueNichanian, the company's full-time designer.

A week ago, Hermes has just announced its first half performance, with a total revenue of 1 billion 900 million euros, or about $2 billion 600 million, which is said to have increased by 12% compared with the first half of 2013.

Garments and accessories increased by 16%, higher than that of leather goods and silk. Leather and silk are the two traditional pillars of Hermes. The company plans to publish the complete financial data for this period next month.

Van sibrsky will be the first woman to lead the brand of women's clothing. Prior to le mer, Hermes's dress was designed by Jean Paul Gautiye (JeanPaul Gaultier) before him, and Martin Margiela (MartinMargiela), the two designers, ran their own brand while they were in office. Back in the mid 1990s and before, it was designed by an internal team.

The clothing industry seems to welcome the news. Franca Sosani, the influential editor in chief of Vogue magazine in Italy, thinks FrancaSozzani is relatively young, but has real experience.

"This should be able to do it!" she wrote in the mail.

Van sibossky will take office after the 2015 spring and summer women's display season in October. Her first series for Hermes will be the 2015 autumn and winter series in Paris in March next year.