Shishi Rebuilds "Oriental Milan" Brand Clothing And Changes With Creativity.

Here world

The Xiaobian of the net introduces the stone lions reconstructing "Oriental Milan", and the costumes are changed by creativity.

Entering the Shishi, from the May 7, 2014 report, the delegation of the Italy business delegation led by Bai Daning, the ambassador of Italy to China and the chief representative of the Foreign Trade Commission, arrived at Shishi.

Although Shishi has some reputation inside and outside Fujian Province, it will not let Italy's ambassador to China care about it.

The content of the report is more noteworthy, and a world-class pnational production linkage platform between Shishi and Italy will be built to promote the upgrading of Shishi industry.

What's going on? It intrigued me.

Transformation from "Orient Milan"

Shishi is a clothing city, which is widely known both inside and outside the industry.

But now, Orient "East Milan", I just walked into Shishi.

The development strategy orientation of a county or even a region is closely related to the first hand of a place, and Shishi is no exception.

The local people told me that "East Milan" was first proposed by the party secretary Zhang Yongning.

Zhang Yongning was appointed secretary of the Shishi Municipal Committee in June 2011.

He also hangs on the lips and often thinks about the question: "how does stone lion come? What stage does stone lion go to? How can stone lions go in the future?"

"Go" is the core word.

After some time of investigation and thinking, Secretary Zhang Yongning put forward the "quality stone lion and the two venture" in the three plenary session of the six session of the municipal Party committee in January 31, 2012.

Zhang Yongning's "quality" is not the general sense of "quality". One of them includes the connotation of fashion, that is, the fashion industry should be more fashionable. On the platform construction, the new textile and clothing creative design garden is put forward to promote the industry with creativity.

Transformation and upgrading is a rule of industrial development.

However, "eating and dressing" has been perfectly justified since ancient times.

Therefore, the clothing industry seems to have nothing to do with sunrise industries or sunset industries.

Shishi can stick to its original industrial scale and industrial efficiency.

The city was built in 1988.

After more than 20 years of careful cultivation, a very complete textile and garment industry chain has been formed. At present, a complete textile and apparel industry chain covering textile raw materials, spinning and weaving, dyeing and finishing, garment processing, accessories production, textile machinery, marketing and other links has been formed. There are more than 3500 textile and garment and supporting industries, with an annual output value of about 70000000000 yuan, becoming the fashion source of "Fujian style clothing". It has won the title of "China's leisure clothing city", "the first national textile model industry cluster" and "China's clothing industry demonstration cluster". It is one of the important textile and garment production bases and distribution centers in China.

However, the new Shishi leadership has not stepped in place.

With the progress of the times and the development of things, people's aesthetic sense of dressing is changing.

The eternal law to deal with change is change.

With the shrinking domestic demand in recent years, raw materials, labor costs and land costs have risen. The development of Shishi garment industry has entered a bottleneck stage. The development mode that has long relied on extensive input is bound to be difficult and the road is getting narrower and narrower.

Shishi's industrial added value accounts for 54% of GDP, while its share of GDP accounts for less than 10%.

This shows that Shishi industry is still at the low end of the value chain, and the high-end links such as R & D, design, brand, information and so on are relatively scarce, and the capacity of industrial public service is relatively weak. Moreover, the business market is lagging behind. Shishi has been known as the "street without business everywhere."

For this reason, Secretary Zhang Yongning clearly pointed out that the future trend of Shishi textile and garment industry should be fashionable, intensive and high-end.

To speed up its integration with the international community, Shishi will learn from Milan's successful experience with "Milan" as its benchmark.

The stone lions have taken a big step.

Milan is famous all over the world because the world-famous fashion week in Milan will display the world's top designers and famous brand costumes two times a year, and release the world fashion trend.

Milan is one of the four most fashionable cities recognized in the world. Compared with Paris, London and New York, the rise of Milan fashion week is now at the forefront. It has brought together many of the world's top fashion designers and the world's top fashion figures, such as Armani, Versace, Prada, dujibana, Valentino, GUCCI, Moss Chino and so on. It has become the barometer and weathervane of the fashion design and consumption trend in the world.

Shishi can become Milan second? Shishi is China's "leisure clothing city" and one of the five major bases of international sourcing of Chinese clothing. But after all, Shishi is only a small county with a land area of 160 square kilometers. It dares to challenge Italy's second big cities and the world's fashion capital Milan. It shows that the Minnan people are willing to fight and win the character traits. Forbes is regarded as "China's most commercially viable coastal open city".

In December 2012, the plan for strategic development of Milan was formally approved by relevant departments of the state.

This means that Shishi has made a new and higher development strategy guide to the "East Milan" road, that is, to implement the "Milan plan" and promote the design - designer brand promotion in accordance with the direction of customization, individuation, high-grade and small batch, and promote the pformation of Shishi from extensive development to fashion and creative design industry.

Shishi creates "Oriental Milan". The industry insight believes that there are three advantages: first, the government attaches great importance to the influence of Shishi international fashion week; the two is that the source of fashion innovation is fabric innovation, while Shishi's fabric industry cluster is perfect. Three, compared with some mainland enterprises, Shishi enterprises have strong market awareness from birth, dare to fight and fight against risks, and have strong ability to resist risks.

In addition, Shishi also has the foundation of pformation. Currently, there are 37 well-known trademarks in China, 3 Chinese brands, 1 Chinese export brands, 15 national exemption products, 59 famous trademarks in Fujian, and second brands in the country.

So far, 3 Chinese top designers and 9 top ten designers in China have gone out.

Culture promotes brand and creativity leverages business opportunities.

Between fashion and industry, the power of designers is the key factor to create fashion and enhance competitiveness.

Interpretation of creativity from "week Yi"

Yes, stone lions also have international fashion week.

Shishi international fashion week came into being during the thirteenth cross strait textile and garment exposition in 2010. So far, it has successfully held 5 sessions.

One of the biggest highlights of the 2014 Shishi international fashion week is "the weekly Yi costume Expo" opened in April 19th.

This is a big step towards "Oriental Milan", and it is also a big step in performing the "Shuangcheng record" between Milan and Shishi.

"Zhou Yi clothing and creative Expo Park" is a strategic cooperation project between the Shishi people's government and the China Fashion Designers Association. It is also an important carrier for Shishi to realize the development strategy of "quality lions, two pioneering" and to promote the "Milan plan".

It was pformed from No. four industrial zone of Funi Li street, Shishi, with a total investment of about 350 million yuan and a total area of 81.4 mu.

As a hatchery and industrial engine of Shishi clothing industry, the project aims to build a textile and clothing Expo and multi format compound community with "creative design, headquarters economy, high-end finance, boutique exhibition, business communication, fashion media, special culture and cultural tourism".

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At the beginning of the park, there were many activities:

The Fujian provincial Designers Association and the weekly Yi costumes creative Expo Garden jointly hold the top ten designers forum in the province.

Week Yi large-scale outdoor block underwear show passion.

Hundreds of Chinese professional models deduce the golden age top designer Zhang Zhaoda's "Legend of heaven" underwear series, which is beautiful and beautiful.

Zhou Yi clothing creative Expo and fashion magazine jointly launched the model 2014 China supermodel Video Exhibition.

With the micro drama as the carrier, the young designer grew up in the creative Expo Garden as a plot to show the 7 "China top ten fashion designers", who are growing up from the stone lions, and show their designs in China.

A.

However, what interests me most is the naming of "week Yi".

The concept of clothing is the idea, and the concept of creativity is largely reflected in the implication of naming.

So how do we interpret "week Yi"?

This is an era of fashion and individuality.

Shishi is designing the clothing Creative Park, its positioning is China's first "human centered value" industrial innovation platform.

In the past few years, the cultural and creative industries have come to life. In order to create a creative position, Shishi organizations visit Shenzhen F518 Creative Industrial Park, Quanzhou lead SHOW world, creative arts park, Quanzhou yuan and 1916, Fuzhou three square seven lanes, etc., and appreciate the construction of cultural and Creative Parks, which will promote the pformation of old factories and old houses and revitalize their charm.

At the same time, invite well-known experts to the four industrial area for on-site investigation, put forward preliminary design ideas and feasibility proposals.

Among the various proposals submitted, finalized the creative design of a design team in Shenzhen.

"Week Yi" is essentially a multi meaning star, Yi.

Star: new star, star, star; expectation, expectation, expectation; Yi: "clothes, everything, attachment, happy" first word Pinyin.

"Star stage Yi" is also a homophonic "Monday", meaning "new beginning".

Creativity - starting from Yi week, creativity is to innovate, dare to subvert and innovate.

"Week Yi" is the place where Chinese fashion design week is coming, and they are attached to the dream of designing stars here. "Week Yi" has everything that Chinese fashion design has in the new week. There is a strong and complete industrial chain to help them realize their dream of starting an undertaking. "Week Yi", as a cultural paradise for people of Shishi, provides them with all the business, culture and atmosphere of being "you are the star of your life".

At the same time, "Yi", as a city public platform integrating "clothing industry + high-end business + regional culture", will also make efforts in the future: create industrial stars, make business stars and excavate cultural stars.

In short, "Zhou Yi", as a city brand, has distinctive features in the National Creative Park: the combination of Chinese and English, unique expression, and the attributes of the creative park in one continuous line; it can fully cover the fields of industry, commerce and culture; it is full of associative meaning, easy to remember and disseminate, and fully conveys a positive new start.

Once I read it, let me not open the cave.

What is cultural creativity? You may not be able to say the exact definition, but you may be able to understand it by interpreting "week Yi".

Whether they are fashion designers or cultural and creative workers, or even everyone, they may be a new star.

If you can realize your dream and become a star of tomorrow, you will need the support of the environment and the value of others.

The establishment of creative garden is based on the creation of environment and the accumulation of talents. It is the discovery of others and the achievement of self at the same time.

Accompanied by Xiao Xu in the wind and street, I skim through the Expo Garden.

Small Xu