Chuang-Tzu Confucianism: Gao Ding Is A Kind Of Ultimate Pursuit.

Zhuang Ziru

Chief designer of China Textile Engineering Society

Expert Committee on garment production

General manager, clothing and accessories, Beijing

Chief designer, chief planner and chief producer

Zhuang Ziru's work experience in the past ten years

In 2002, he won the first Italy - China (Tianjin) gra gro lends prize and the first man.

Handmade design competition champion.

In 2009, as a partner, he founded the Beijing World Trade workshop clothing and apparel Limited by Share Ltd.

The successful planning, design, supervision, and construction of the flagship store in the national Wangfujing workshop, Beijing Wangfujing, has been completed successfully.

In 2010, we successfully completed the fashion conference of "breaking the cocoon to reappear and innovating national costume" in World Expo, Shanghai.

In 2010, he took part in China's new men's Wear Exhibition and won the best technology award of the conference.

In 2011, an in-depth study was conducted on how to customize personalized customized garments by means of industrial production.

How to meet the needs of personalized customization to the maximum.

How to solve the bottleneck problem of every key node in actual operation?

How to make the whole process smooth, real-time and efficient operation.

In 2013, it was appointed by the China clothing association as the first national top ten garment plate making judges (Note: the only judge in the business circles).

He has been engaged in garment industry for more than 30 years, and has devoted himself to the research and practice of clothing specialty and clothing culture for a long time.

Zhuang Ziru has deep research and rich practical experience in solving "THE DRESS CODE" clothing code, clothing version and technology.

In this interview, Zhuang Ziru talked about the theme of his favorite suit.

How to make life clothes? What are the grading systems of the dress? What is the doorway of the advanced customization service? What kind of new attempt will be made for the customized service? Zhuang Ziru gives his answer confidently.

Reporter: first of all, let's introduce the workshop of VANKING BESPOKE.

Wanguo workshop is a high-end platform for advanced clothing handmade customization. Our mission is to create the international image of Chinese people and build the world's top fashion products on the basis of DRESS CODE international dress convention.

Wanguo workshop provides a full range of personalized products and services for high-end customers, and has a group of experienced and highly skilled designers and producers.

In the country's limited high-end hand-made shops, the world's workshop can be said to have made sophisticated customization.

Interviewer: when I read your other interviews, I saw this saying, "make life clothes".

First of all, I would like to hear how you can make the "living Costume" you just mentioned.

Chuang-tzu Confucianism: we should give our clothes and mind not only a garment, but also a person who is engaged in this industry to try to understand every requirement of the guests and grasp the real needs of the guests. We also need to make up our own professional perspective to make up for the lack of guests' concept and cognition.

The continuation of the entire clothing culture is actually a continuation of life.

We are providing our customers.

At the same time, we should also pmit more clothing culture, dress routines and dress rules recognized by the international community to customers.

Our clothing needs to enhance the customers' aesthetic needs, not just a tough dress.

Reporter: before I heard some of your friends say, you see the vision of clothes is very picky, the details of the process is also very exquisite.

The clothes you wear today are very interesting. Is there anything special about it?

Zhuang Ziru: now I am wearing a linen garment. If people wear formal clothes in summer, they will feel very tired and very hot. The product I am developing now is a cool suit, which has soft lining and good permeability. From environmental protection, it also abandons many chemical elements. This is also a basic point in the western advanced customization.

Advanced customization is not only a fit of a garment, but also a good modification to the human body. This is the unique charm of advanced customization.

In advanced customization, we often focus only on a garment, but in fact, providing a highly customized garment is crucial.

Reporter: China's advanced customization is at a stage of development, mainly in the process of upgrading quality.

What do you think of the prospect of advanced customization?

Chuang-tzu: there is a lot of bad practices in the field of advanced customization in China. Some people are under the banner of advanced customization, but they don't understand the culture of advanced customization.

Often, our learning in school ignores some problems of practical work and lacks experience in this aspect.

More emphasis on advanced customization is an attitude towards life. It will naturally reflect what kind of place you are in our society.

Reporter: the most important thing for customized service is to let the customer wear the right clothes at the right time for the right occasion.

Then can you tell us about the doorway?

Chuang-tzu Confucianism: the concept of formal dress and formal dress is often confined to an ordinary suit in our country, and the English is "Suit" in western style clothes.

In the west, clothing is usually divided into four categories: the first is the dress, the second is the uniform, the third is the coat, and the fourth is the outdoor clothing.

At present, many brands in our country are hyping some "business casual" and "business dress". Actually, these are some concepts invented by Chinese people, but they do not understand western culture.

There is no such term in the West. This is only a concoction made by domestic enterprises for brand publicity and marketing.

In fact, there are clear rules for suits, such as "Suit" and "Tuxedo", which are lower than those of tuxedo, but they can also play the role of dress and appear lighter.

Reporter: many people wear a dress when there is a misunderstanding, that the more solemn the better.

What do you think?

Chuang-tzu Confucianism: the etiquette level of clothing is irreversible, not the high level of dress etiquette. It must be related to occasions, places, time nodes, status and so on. This is also what we often call the "TPO principle". Time, place, occasion, and the most important one is with whom.

Reporter: because the threshold of consumption is very high, the market of advanced customization is relatively small and stable.

Is there any way to make more people enjoy customized services?

Chuang-tzu: how to make more people experience custom culture is also what I am committed to doing now.

Our advanced customization often serves small audiences. It is the elite group of the society. How to make the ordinary people experience the custom culture can enjoy this process. I am working hard to do it.

Reporter: what group will be chosen to carry out it?

Zhuang Ziru: for example, what I want to do now is to serve the students who have just entered the workplace, their ideas are more avant-garde, more easy to accept new things, more social trends, and the mainstream of future social development is them.

When they are about to enter the society, we provide them with such a kind of service to expose them to such knowledge and culture. After they enter the society, they will become the main body of this kind of clothing culture in the society.

Reporter: can the newly graduated students get used to the feeling of this suit?

Chuang-tzu Confucianism: the quality and price of clothing we designed should be acceptable to them and design clothes that suit their individuality, rather than the suits that their parents wear. We should make clothes conform to the trend of the times, conform to their individuality, meet their real needs, and let their private customization be civilian and industrialized.