Chinese Shoe Enterprises Open Up A New Way Of Brand Communication

Dragonfly international shoes exhibition is the first international brand to face the international financial crisis. From March 4 to 7, the exhibition of red dragonflies attracted the attention of international peers. 46 European enterprises actively discussed cooperation with red dragonfly and signed an order of 38000 pairs and 1.5 million euros. Milan international footwear exhibition is one of the three major professional shoe exhibitions in the world. Since its inception in 1969, it has been dominated by enterprises from European and American countries, with no enterprises from Asia participating in the exhibition. The spring exhibition was held after the outbreak of the financial crisis. As a famous shoe enterprise in Wenzhou, red dragonfly has invested its financial resources and energy in its main business in the past 2008. It has an annual value of 2.38 billion yuan and a tax of 81 million yuan. The confidence of dragonflies and black flies has been improved. In response to the financial crisis, Qian Jinbo, chairman of the Red Dragonfly Group, was willing to pay to attract outstanding designers from the international shoe industry to establish an international brand image and enter the mainstream foreign commercial channels. Following the establishment of its R & D center in Italy, red dragonfly took advantage of the opportunity brought by the financial crisis, and invited famous designers from Florencia Marco s.l., the first Spanish shoe brand, to participate in the design. With the brand image of "designed in Europe, made in China", red dragonfly appeared at the Milan International Footwear Exhibition. in the boutique Museum of Milan international shoes exhibition, red dragonfly's simple and generous booth design and more than 200 well-designed products show the authentic European design concept and the unique style of Red Dragonfly brand, and show the atmosphere and brand vitality of Chinese enterprises. The use of high-grade leather imported from Italy and Spain shows the excellent quality of shoes. This breakthrough attracted the attention of the international market as soon as it appeared. During the four-day exhibition period, 46 European companies actively requested cooperation with red dragonflies. French Lyon shoe dealer samansa decided to introduce Red Dragonfly brand into many shopping malls and shoe cities he operated. This exhibition opens up a new way for the spread of qianfeihong brand. For more information on shoes and hats investment promotion, click here to enter the responsible editor: Wang Xiaonan