Walking Shoes With Two Legs Can Smooth Winter.

"Winter is not far away from us. In 1988, AOKANG started in the severe winter of Wenzhou footwear industry. Behind the challenge is opportunity. When winter is approaching, we must be vigilant and unite and go out. It will be another spring. " Six years ago, in April 29, 2003, at an internal meeting of AOKANG group, President Wang Zhentao was in peace with danger and made a speech entitled "not far off in winter". Six years ago, AOKANG, with a sense of crisis, how is it going now? Facing the severe external situation, marketing innovation is a major course for AOKANG. In the case of ensuring the single store profits of monopoly chain stores, AOKANG proposed to enter the mall on a large scale to achieve "walking on two legs". There are two forms of shopping mall, one is shopping mall all over the country, the other is network virtual mall. This year, we will focus on the development of shopping malls, supermarkets, agents and community stores. Luo Huirong, general manager of AOKANG brand business department, said. AOKANG's online shopping mall, which opened last August, now doubles sales every month, and it can reduce the cost of the channel to the maximum, more than 3 times the profit of the entity store. Many enterprises in the Pearl River Delta and Yangtze River Delta began to transfer their industries to the central and western regions. In this regard, the rainy day AOKANG has taken the lead. In January 2003, AOKANG Group invested 1 billion yuan in cooperation with the Bishan county government of Chongqing municipality, and made more than 2600 acres of land in the region to build a giant shoe industry in Western China, the shoe industrial park in Western China. The first 1000 mu of shoe industrial park has been built as the largest shoe material trading center in Western China. At present, there are more than 100 shoemaking enterprises in the industrial park. The two or three phase is being planned and constructed. AOKANG's efforts are much more than that. Last October 18th, launched by AOKANG group and jointly organized by 9 enterprises in Yongjia, Yongjia Ruifeng microfinance Limited by Share Ltd with a registered capital of 100 million yuan was officially opened, marking the new stage of AOKANG's development from original product and brand operation to industrial operation and capital operation. The registered capital of the company is 100 million yuan, which is paid in full by AOKANG and other 9 investors. A "winter jacket" for small and medium-sized enterprises has been added. At the beginning of this year, Wang Zhentao, President of AOKANG group, wrote an article about how far spring is. Today, winter is not only coming, but also the winter of 20 degrees below zero. After experiencing this economic crisis, we should realize that "winter cotton padded jacket" does not have to be prepared before winter is coming, but this "winter thinking" runs through the development of enterprises. So, even if winter comes, even if spring is still far away from us, we can still find our own spring in winter. Confidence figures: in 2008, sales of AOKANG group increased by 30% compared with 2007. After the Olympic marketing, AOKANG's brand image further improved, and the brand value increased from 5 billion 2 million yuan to 6 billion 119 million yuan before. In order to increase support for small and medium-sized enterprises, in November 2008, Wenzhou took 6 measures in the field of finance, including lending interest rates of innovative, technology-based and growth oriented SMEs to 5% to 10% on the basis of benchmark interest rates. We should speed up the development and construction of village banks and small loan companies, and increase credit support for enterprises that are temporarily strained but with normal production and operation. Wenzhou also put forward 16 opinions: "seize the domestic market, expand the international market and enliven the local market". More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan