Hangzhou Huarun Wanjia: Delayed Business To Early Morning Effect Is Good.

< p > aiming at the "late night supermarket" business is Huarun million. According to the responsible person, from Friday to Sunday and from Friday to Sunday, all Huarun stores in Hangzhou will extend their business hours until 0:00 a.m., and more than 100 items will be offered 5 discount promotions simultaneously. < /p >
"P" a is not willing to be "/a". It was stolen by convenience stores and electric providers. Yesterday, a supermarket chain in Hangzhou revealed that it would test the water from late Friday to "late night supermarket" and extended business hours to the wee hours in the next two weeks. Not only is the business hours longer, shampoo, shower gel, roll paper, toothpaste and other foods that can be called "just needs", and soy sauce, vinegar, biscuits, milk, beer and other foods will also release 5 to 22% off of the big sales promotion in the two weekend. < /p >
< p > > strong > 5 of the people's livelihood, please come to the store late at night < /strong > < /p >
< p > aiming at the "late night supermarket" business is Huarun million. According to the responsible person, from Friday to Sunday and from Friday to Sunday, all Huarun stores in Hangzhou will extend their business hours until 0:00 a.m., and more than 100 items will be offered 5 discount promotions simultaneously. < /p >
< p > in the fresh posters, the reporter saw that the discount products covered most of the people's livelihood products: sunscreen, homemade wine, toilet water, T-shirt, preserves, zongzi and other 50 percent off, soy sauce, vinegar, sesame oil, facial cleanser, shampoo, ball games and other commodities 40 percent off, diapers, detergent, ice cream, toothpaste, soap, shower gel and so on 30 percent off, roll paper 25% off, ambient temperature milk, domestic beer, imported food, chocolate, infant milk powder 22% off...... < /p >
< p > < < a href= > http://sjfzxm.com/news/index_cj.as > summer > /a >, the passenger flow will be very concentrated sooner or later, the morning market mainly concentrated in fresh portions, and after 8 p.m. will also be the peak of passenger flow. This time we extended our business hours from 10 o'clock in the morning to zero hour in the morning to meet the needs of the evening guests. Huarun 10000 public relations department official revealed that it was the first attempt to open the shop to the early hours of the morning and give the lowest 50 percent off promotional discount. The sales promotion category is the most popular commodity for people's livelihood. "If the result is good, it may also consider extending the duration and scope of activities." The head of the public relations department said. < /p >
< p > < strong > weather has dragged down the sales of cool goods in the supermarket this year < /strong > /p >
< p > although this is the first attempt of Huarun Wan, it is not the first appearance of "late night supermarket". At the end of last year, Yonghui supermarket in Chongqing and Fujian had tried to promote midnight sales in a time limited manner. Auchan supermarket has also tried late night promotions in some areas. In Hangzhou, the way in which supermarkets sell such promotions can also remind people of the practice of closing stores and delaying doors for dozens of hours in department stores during the previous two years. < /p >
< p > "now the competition between supermarkets and supermarkets and other formats is fierce. It is not unusual for supermarkets to be closed or closed. Supermarkets try to change themselves. Moreover, according to past experience, summer consumption is supposed to be a high time for supermarket sales in one year, but this summer comes late in Hangzhou. The weather has been very cool in the last few days, which has had a great impact on the sales of cool products in supermarkets. An industry insider analyzed. < /p >
< p > look closely at the supermarket discount sale products, the reporter did find a considerable proportion of cool products, such as sunscreen, toilet water, ice cream and beer and T-shirts which were originally sold in summer. < < /p >.
< p > although the supermarkets and businesses have invested considerable manpower and resources in promoting beer promotion during the world cup this year, the overall sales volume of beer has not declined yet, at least 6%. Sales of popsicles and ice-cream also dropped by almost 10% compared with last year. Another supermarket chain purchasing department staff also revealed to reporters. < /p >
< p > < strong > to grab the business stolen from the electricity supplier? < /strong > < /p >
< p > compared with the summer cool goods that are not so popular this summer, the supermarket feels the "pressure mountain" or the online supermarket that has gone beyond the war. Just this week, Tmall supermarket launched 1 of its activities, including rice, oil, milk, hand sanitizers, toilet water, toothpaste and so on. And this month's Suning "100 day campaign", the first sales promotion is "30 million volumes of paper, buy one get one". Further, in the 6th anniversary celebration of "1 store" last month, commodities such as food, grain and oil, imported food, personal care and other products also tried to sprint the sales volume of "Guinness records" with 50 percent off discount. And all these online supermarket's most popular promotional products are the most popular products of offline supermarkets, which are most popular and attract the most customers. < /p >
< p > How can we get the customers who are taken away by the electronic commerce platform to rush back to attract consumers, especially young consumers, to fall in love with the supermarket again? < /p >
< p > "after last year's" double eleven ", we also did a black cat campaign with a main promotion, but because a large part of the consumption has been overdrawn by the" double eleven ", it was preempted by the electricity supplier, so the effect is general. We are prepared ahead of schedule this year. We hope to use people's livelihood products and big sales promotion to cut off the flow of electricity providers and attract people to store goods in supermarkets. Huarun 10000 public relations department official admitted. < /p >