Lang Xianping: The "6+1" Integration Of Chinese Clothing Under The "Two Element Economy"

Now, the Chinese garment industry has adopted the processing trade mode to become part of the international garment giant production line and has earned a certain average profit rate.

This is the result of actively participating in economic globalization and participating in the international division of labor in accordance with the principle of comparative advantage, and is also the result of taking advantage of labor and other advantages to undertake industrial pfer.

However, we should see that more than 80% of the export garments made in China are processed by imported materials or imported by trade marks, styles and patterns, and only about 10% of their own brand clothing.

Because 80% of the profits in clothing are embodied in the brand and circulation links, the pure processing can only earn 20%, so in the face of the phenomenon of "working economy" in China's clothing industry, the famous economist Lang Xianping put forward the "6+1" integration theory of industrial economy under the "two yuan economy".

This is of reference value to the current Chinese garment industry.

Lang Xianping said: "in the international industrial chain, the real manufacturing is one yuan, I call it hard dollar, and other parts of the whole industry chain such as purchasing, warehousing, order processing, wholesale, retail and so on are called soft three yuan.

What is the division of labor in the international industrial chain?

The essence is to earn profits by three yuan.

In hard dollar, according to my recent research results, raw material and labor cost can save 25% of the money.

We will lower our wages and lower the cost of raw materials. Only a little bit of the 25% provinces in the entire industrial chain will be taken away by the soft three yuan.

That's why China's cheap labor is no longer an advantage. "

In this regard, Lang Xianping said that the 6 blocks of product design, raw material procurement, warehousing and pportation, order processing, wholesale operation and terminal retail are soft links, which can be regarded as a concept of "big logistics".

The 6 big blocks plus the "1" manufacture constitute the whole industrial chain.

He said, now, our manufacturing industry is still in the stage of "hard dollar" profit. People have abandoned the "hard dollar" and began to profit from "soft three yuan". Therefore, they have entered China with the advantage of controlling the soft links of the industrial chain.

Do Adidas, Nike and other multinational companies that come to China are almost all companies that control the whole industry chain?

The answer is yes.

China's clothing industry certainly will not "work for others forever".

As long as there are suitable soil for enterprises, industries, finance and intellectual property rights, the "Chinese creation" of the clothing industry will emerge like mushrooms.

Lang Xianping pointed out that it is time for us to break through the two yuan economy.

The so-called "two dollar economy" is the traditional and modern economic sectors with "undercooling" and "overheating" at the same time.

Chinese clothing and other manufacturing industries are traditional sectors of the economy.

We see that the recently launched package of industrial restructuring and revitalization plan for the promotion of economic development is aimed at traditional, pillar and livelihood industries, which also lay a solid foundation for upgrading China's industrial structure after 3 years.

In particular, the industrial upgrading of the traditional sector has a great pull on the economy.

These ten major industrial restructuring and revitalization plans have been sorting out the major industrial chains, which is very positive.

As for the upgrading of China's clothing industry and brand strategy, Lang Xianping believes that the so-called industrial upgrading should not be upgraded on the "6+1" of "1", but should be upgraded from "1" to "6".

Therefore, he takes the international fashion brand ZARA as an example and points out that the establishment of brand is the inevitable result after the efficient integration of the industrial chain, so we can not afford to lose fruit.

In addition, he said that at present, Chinese enterprises attach little importance to brand investment and brand maintenance, and lack the inherent driving force of long-term investment.

Compared with the annual sales of US $17 billion international fashion brand GAP, and the annual sales of US $5 billion ZARA to invest US $more than 100 million each year for the purpose of brand promotion, our clothing enterprises do not have international competitiveness at present.

Therefore, to create our clothing brand, we must adjust measures to local conditions and cultivate them meticulously. Sometimes we need to rely on external forces instead of relying on random advertisements.

Lang Xianping also called on all parts of the country to take the lead of the government to help Chinese enterprises carry out the efficient integration of the "6+1" industrial chain.

The growth of clothing and other manufacturing industries should be based on the corresponding growth of logistics, service and financial industries. We need the establishment of the whole national system.

After the 1988 Olympic Games in Seoul, the Koreans did the establishment of the system.

If there is neither a large system nor a small system, clothing and other manufacturing industries will not be able to resist pressure. If we encounter exchange rate, cost, labor contract law and macro-control, we will not be able to afford it. Therefore, in the final analysis, China's clothing industry is facing a lack of systematic establishment.

Lang Xianping further pointed out that under the two yuan economy, we should pay special attention to the private sector of the traditional industries such as Chinese clothing, so as to realize the wealth of the people.

And the series of problems such as financing of small and medium-sized enterprises that the country is paying attention to has taken a substantial step.

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