Hangzhou Women Wear One Million Annual Salary Hire Designer

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< p > annual salary 500 thousand yuan to 1 million yuan, recruitment design director; 2 million yuan, recruitment marketing vice president. This is the price quoted recently by a well-known women's clothing company in Hangzhou. < /p >
The crazy expansion of international fast fashion brands such as P, ZARA and H&M, the rise of online stores and the rise in rents of shops have made Hangzhou's clothing enterprises seem to be less comfortable in recent years. However, the downturn in the garment industry has forced the enterprises to make brands and speed up transformation and upgrading. < /p >
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< p > Mr. Shen, head of Hangzhou head hunting, has two orders from clothing companies. An order is a senior designer of a silk enterprise in Hangzhou. The annual salary is between 200 thousand -30 yuan and another one from a domestic first-line brand, the annual salary of two posts of design director and marketing director has reached the level of one million yuan. Among them, the position of design director depends on talents, the annual salary is between 500 thousand yuan and 1 million yuan, and the annual income of the director of marketing has reached 2 million yuan. < /p >
Mr. P is somewhat puzzled by the fact that the women's clothing business has a high demand for these two posts, especially the design director, who is required to come from the top designer of the first class women's clothing enterprises in China, and refine the specific work of the designer to more than 30, such as "duty". According to the product center's planning plan, each quarter's product research and development plan is worked out, which is responsible for the planning of fabrics, accessories, accessories and accessories. One of the "professional skills" requires the ability of fashion perception, market research and analysis, the ability to control the overall style of the brand, the ability to plan and integrate brand products, and so on. < /p >
< p > "currently interviewed 2 candidates, but the enterprise has not nodded." Mr. Shen said. < /p >
< p > Hangzhou Hunter Human Resources Development Co. Ltd. is much luckier than Lang Yue. At the end of last year, he received an order from a designer director, and the company offered more than 1 million yuan. Lang Yue introduced a Korean dress designer. < /p >
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< p > < Hangzhou a target= "_blank" href= "http://www.91se91.com/" > dress designer /a > Industry Association's work is to provide supporting talents for women's clothing enterprises in Hangzhou. Gu Xiaohua, the Secretary General of the association, said that the demand for designers this year increased sharply. "On average, four or five enterprises come to the association every day to have designers." < /p >
< p > "although the clothing industry is in recession, the fashion designers have exploded in recent years. There are several reasons for this: there are multiple brands and diversified design styles, and naturally the demand for designers will also increase. In addition, the brand awareness of enterprises is also increasing. Gu Xiaohua said, "in the past, many enterprises did not attach importance to the design, low-end copying the red hot money on the Internet, or copying the good selling styles in the shopping mall, and buying high-end ones to buy and copy them." However, over the past two years, the prevalence of online stores and the rapid expansion of fast consumer brands have forced companies to take the brand seriously, pay attention to design and win a place in the market with brand design. < /p >
< p > "for traditional clothing enterprises, it is also necessary for designers to open up the Internet market." The head of a women's clothing enterprise in Hangzhou said that in order not to upset the market price, many brands are different in the style of the shop and the style of the shop, especially the speed of pushing the network faster. < /p >
< p > apparel talent network data show that in the first half of this year, the demand for recruitment in garment industry increased by 8.3% compared with the same period last year. Among them, clothing designers in the first half of the recruitment demand increased by 13.9% over the same period, becoming the hottest recruitment position in the clothing industry. A senior recruitment consultant of the clothing talent network said that a good designer should not only know the design, have enough fabrics, plate making and market knowledge, but also have profound cultural accumulation and have his own style. Many consumers chase a brand, more are chasing the designer of this brand, the quality of the designer directly determines the success or failure of the brand. < /p >
< p > "the recession of the garment industry in recent two or three years is forcing the transformation and upgrading of enterprises." Lang Yue said, "the speed of clothing circulation is accelerating now, and it has been very difficult for those companies to have heavy production and light design." Mature designers need new products every day, < /p >
Mr. P, a Hangzhou headhunter, recalled that 3 years ago, he found a designer for a women's clothing company engaged in online sales. The sales volume of the company was $56 million, and last year the sales volume had expanded to three hundred million or four hundred million yuan. "The director of design has a lot of credit for it." Mr. Shen said. < /p >
< p > however, it is not easy to get an annual salary of about one million yuan. Wu Xiaoyun, Secretary General of Hangzhou Garment Association, said: "as a top design director, we should not only have the ability to control various styles of clothes, but also have certain customer resources. Finally, how much annual salary can designers get and how much performance they will get. As far as I know, there are millions of design directors in Hangzhou women's clothing enterprises, but not many. < /p >
< p > Gu Xiaohua said that only a few chief level designers in Hangzhou market can get a high salary of 800 thousand yuan -100 yuan. Generally, according to the designer's level, the salary of the design assistant is 50 thousand -10 yuan, the salary of the chief designer is 150 thousand -20 yuan, and the design director's salary is 300 thousand -40 yuan. < /p >
< p > in addition to the driving ability of clothing style and certain customer resources, a mature designer needs to get the design works almost every day. < /p >
< p > a person in charge of a women's clothing enterprise in Hangzhou said that in the past few years the Internet has not yet been developed. The requirements of designers for traditional clothing enterprises are two hundred or three hundred new products in one quarter. Now, with the expansion of international fast fashion brands, the popularity of online shops has greatly improved the requirements of designers. < /p >
< p > "the new speed of online shops basically requires a new week, and the fast pace of international fast fashion brands is faster. Therefore, a mature women's clothing brand, now a quarter of the new amount can reach more than 1000. < /p >
Last year, sports brand giant Adidas has already excavated some talents from H&M and ZARA, such as a href= "http://www.91se91.com/news/index_f.asp", fast fashion brand < /a >, P. In the industry view, from H&M and ZARA and other fast fashion brands, "dug", which means Adidas hopes faster in product design and speed. < /p >