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Men'S Clothing Custom Business Venture Capital And Logistics Is Survival Foundation
< p > however, since the existence of such things as online shopping, men seem to be liberated from the identity of "hanging around", and women can be more unscrupulous shopping carnival. Women's love for fashion has raised many fashion providers. The sales of women's clothing in the United States have reached 116 billion dollars, while men's wear is only 60 billion 800 million dollars. < /p >
< p > < strong > > a href= "http://sjfzxm.com/pioneer/" > shirt < /a > custom, door-to-door service < /strong > /p >
< p > but men's status in fashion retailing is rising, and a large number of emerging enterprises are aiming at this part of consumers. In Singapore, a Edit Suits, a custom tailored website for male consumers, has emerged. The highlight of the website is that it will send tailors to the people who order shirts to measure their sizes. These lazy men can buy custom shirts without going out. < /p >
P Edit Suits co-founder Reto Peter was formerly the general manager of Zalora, a fashion dealer. He said: compared with female consumers, men are more lazy than shopping but are more loyal to their brands. If a brand can be recognized by male consumers, these male consumers will probably always love this brand. < /p >
< p > Edit Suits has attracted a group of followers in Singapore, who are usually young and multi financial men. A large part of the company's revenue is due to its sales strategy. Edit Suits will send tailors to the financial institutions of similar banks to measure the size, which brings together most of the customers of Edit Suits. Peter also revealed that on average, there were about three to four shirts per customer's shopping cart. < /p >
< p > at present, Edit Suits has also obtained Angel wheel financing from RedMart, and RedMart is Singapore's largest online grocery retailer. < /p >
< p > < strong > Edit Suits "colleagues" < /strong > /p >
< p > Electronic Commerce gives customers more choices and lets customers choose which products to buy. Then the website recommends more similar products according to customers' choice, which is very suitable for women shopping in department stores. But in recent years, a new type of electricity supplier mode has begun to cater to men's needs. They started targeting the high-end clothing market, and this group of people are more likely to accept online shopping. < /p >
The prototype of < p > Edit Suits is San Francisco's Trumaker, which has opened up the way to customize men's wear. At present, it has received $8 million 400 thousand in financing. Chicago's personal custom menswear website Trunk Club has also received $12 million 400 thousand in financing, and Indochino in Canada has also customized a suit to move onto the Internet, and is now completing a $13 million financing. < /p >
Ashma Kunde, an analyst at Euromonitor International, a clothing market research firm, said P male consumers do not want to clean their clothes online. They prefer to let websites tell them what they should wear. CEO Frederico Marchetti of YOOX agrees with this view that men do not "shop", they only spend money. Male consumers spend less than 30% of their time browsing online products than female consumers, and do not browse too many pages before buying goods. That is why online shopping is more suitable for men. < /p >
< p > this male electricity supplier's trend has extended to Singapore. Rocket Internet's Tate&Tonic has learned from the excellent experience of Trunk Club: customers choose a clothing style that they like, then the website will send a box of clothes to consumers according to this style. Consumers only need to choose the clothes they want and pay for them, other clothes can be returned to the shopping website, and there is no need to pay for logistics expenses. This is a perfect way of shopping for lazy people. < /p >
< p > in addition to the field of fashion apparel, there is also an online service website Packnada, which provides travelers with storage and cleaning clothing. Their target customers are businessmen. Customers can store their luggage (or even cosmetics), which greatly saves their boarding time. The site's main customers are men, though the original intention of the website is not just to meet male customers. Jonathan Lee, the founder of the website, says that this is probably because men are more concerned about convenience than they care about whether they are cost-effective. < /p >
< p > < strong > common challenge: how to save money? < /strong > /p >
P has always been faced with the problem of overspending. Online businesses such as Amazon, despite their high sales, are not very profitable. The same problem also exists in the German electricity supplier incubator Rocket Internet, whose business in Southeast Asia has lost millions of funds, most of which are invested in expensive infrastructure construction. < /p >
The founders of < p > Edit Suits have witnessed the burning behavior of Rocket Internet, so they hope to avoid this situation as much as possible, and Packnada also hopes to reduce expenses. < /p >
< p > compared with traditional electricity suppliers, these emerging enterprises have higher requirements for logistics. For example, Edit Suits needs to send tailors to customers. Tate&Tonic not only needs to deliver goods but also to take back goods that customers do not want, and Packnada needs to send empty packages to customers' hotels and recover customers' merchandise. < /p >
P can solve this problem by providing better services, and then men will happily spend more money to feed these new male consumers. < /p >
P Edit Suits is proud to be able to provide men with the first custom shirts, so long as they can fall in love with this shirt, they can become regular customers. Unlike fast fashion sales, men will always love it if they find their own clothes. < /p >
< p > although Edit has formed its own unique style, Suits is still trying to improve its quality by adding high-end trousers and suits. Because the company is in Singapore, the development of the Singapore market is still a cost saving plan for the company. But they are planning to expand the market to the United Kingdom. The price of custom made suits in the UK market can rise to over $240, so that Edit Suits can get more profits. < /p >
< p > industry analysis, Edit Suits's operation mode can greatly reduce the cost of inventory management and save spanportation costs. Edit Suits chooses those factories with strong inventory capacity to do the production, then checks the goods before delivery. < /p >
The "P > Tate&Tonic" model is the collection of customer preference data, precise to the customer's clothing size. According to the data they collected, they can even determine how much inventory they need to prepare, so as to avoid the backlog of inventory problems. < /p >
< p > however, although the initial target customers are male, these enterprises still have to turn to female consumers, because after all, there are also some women who like to dress in a style. For example, Packnada now receives nearly 20% orders from women, and Tate&Tonic often receives enquiries from women to expand services to women. < /p >
< p > < strong > the basis for survival: Capital + logistics < /strong > < /p >
< p > good logistics can attract many excellent enterprises, but the electricity market in Singapore is rather complicated. Logistics is not the only factor restricting the business of enterprises. As long as enterprises can have their own unique selling points, they will be able to live in the market of Singapore. < /p >
< p > German electricity supplier incubator Rocket Internet has entered the Southeast Asian market, which has greatly promoted the development of the region. Its investment in LAZADA and ZALORA has been developing rapidly in Southeast Asia. Rocket Internet's investment not only promoted the local infrastructure construction, but also provided the local electric business people with practical opportunities. Many people started their own business starting process after leaving Rocket Internet. < /p >
< p > the electricity market in Singapore is becoming more and more mature, which provides many opportunities for Edit Suits to start from scratch. There are also companies that specializes in providing logistics and warehousing services to businesses, such as Anchanto and aCommerce. Even Singapore's national postal company, SingPost, has joined the field of e-commerce logistics. < /p >
< p > Edit Suits and Tate&Tonic are customers of aCommerce, using aCommerce to complete their own logistics and distribution. The two companies are in the same office area with another fashion business Style Tribute. They also share a photo studio to shoot model photos, which greatly saves their expenses. < /p >
< p > < strong > > a href= "http://sjfzxm.com/pioneer/" > shirt < /a > custom, door-to-door service < /strong > /p >
< p > but men's status in fashion retailing is rising, and a large number of emerging enterprises are aiming at this part of consumers. In Singapore, a Edit Suits, a custom tailored website for male consumers, has emerged. The highlight of the website is that it will send tailors to the people who order shirts to measure their sizes. These lazy men can buy custom shirts without going out. < /p >
P Edit Suits co-founder Reto Peter was formerly the general manager of Zalora, a fashion dealer. He said: compared with female consumers, men are more lazy than shopping but are more loyal to their brands. If a brand can be recognized by male consumers, these male consumers will probably always love this brand. < /p >
< p > Edit Suits has attracted a group of followers in Singapore, who are usually young and multi financial men. A large part of the company's revenue is due to its sales strategy. Edit Suits will send tailors to the financial institutions of similar banks to measure the size, which brings together most of the customers of Edit Suits. Peter also revealed that on average, there were about three to four shirts per customer's shopping cart. < /p >
< p > at present, Edit Suits has also obtained Angel wheel financing from RedMart, and RedMart is Singapore's largest online grocery retailer. < /p >
< p > < strong > Edit Suits "colleagues" < /strong > /p >
< p > Electronic Commerce gives customers more choices and lets customers choose which products to buy. Then the website recommends more similar products according to customers' choice, which is very suitable for women shopping in department stores. But in recent years, a new type of electricity supplier mode has begun to cater to men's needs. They started targeting the high-end clothing market, and this group of people are more likely to accept online shopping. < /p >
The prototype of < p > Edit Suits is San Francisco's Trumaker, which has opened up the way to customize men's wear. At present, it has received $8 million 400 thousand in financing. Chicago's personal custom menswear website Trunk Club has also received $12 million 400 thousand in financing, and Indochino in Canada has also customized a suit to move onto the Internet, and is now completing a $13 million financing. < /p >
Ashma Kunde, an analyst at Euromonitor International, a clothing market research firm, said P male consumers do not want to clean their clothes online. They prefer to let websites tell them what they should wear. CEO Frederico Marchetti of YOOX agrees with this view that men do not "shop", they only spend money. Male consumers spend less than 30% of their time browsing online products than female consumers, and do not browse too many pages before buying goods. That is why online shopping is more suitable for men. < /p >
< p > this male electricity supplier's trend has extended to Singapore. Rocket Internet's Tate&Tonic has learned from the excellent experience of Trunk Club: customers choose a clothing style that they like, then the website will send a box of clothes to consumers according to this style. Consumers only need to choose the clothes they want and pay for them, other clothes can be returned to the shopping website, and there is no need to pay for logistics expenses. This is a perfect way of shopping for lazy people. < /p >
< p > in addition to the field of fashion apparel, there is also an online service website Packnada, which provides travelers with storage and cleaning clothing. Their target customers are businessmen. Customers can store their luggage (or even cosmetics), which greatly saves their boarding time. The site's main customers are men, though the original intention of the website is not just to meet male customers. Jonathan Lee, the founder of the website, says that this is probably because men are more concerned about convenience than they care about whether they are cost-effective. < /p >
< p > < strong > common challenge: how to save money? < /strong > /p >
P has always been faced with the problem of overspending. Online businesses such as Amazon, despite their high sales, are not very profitable. The same problem also exists in the German electricity supplier incubator Rocket Internet, whose business in Southeast Asia has lost millions of funds, most of which are invested in expensive infrastructure construction. < /p >
The founders of < p > Edit Suits have witnessed the burning behavior of Rocket Internet, so they hope to avoid this situation as much as possible, and Packnada also hopes to reduce expenses. < /p >
< p > compared with traditional electricity suppliers, these emerging enterprises have higher requirements for logistics. For example, Edit Suits needs to send tailors to customers. Tate&Tonic not only needs to deliver goods but also to take back goods that customers do not want, and Packnada needs to send empty packages to customers' hotels and recover customers' merchandise. < /p >
P can solve this problem by providing better services, and then men will happily spend more money to feed these new male consumers. < /p >
P Edit Suits is proud to be able to provide men with the first custom shirts, so long as they can fall in love with this shirt, they can become regular customers. Unlike fast fashion sales, men will always love it if they find their own clothes. < /p >
< p > although Edit has formed its own unique style, Suits is still trying to improve its quality by adding high-end trousers and suits. Because the company is in Singapore, the development of the Singapore market is still a cost saving plan for the company. But they are planning to expand the market to the United Kingdom. The price of custom made suits in the UK market can rise to over $240, so that Edit Suits can get more profits. < /p >
< p > industry analysis, Edit Suits's operation mode can greatly reduce the cost of inventory management and save spanportation costs. Edit Suits chooses those factories with strong inventory capacity to do the production, then checks the goods before delivery. < /p >
The "P > Tate&Tonic" model is the collection of customer preference data, precise to the customer's clothing size. According to the data they collected, they can even determine how much inventory they need to prepare, so as to avoid the backlog of inventory problems. < /p >
< p > however, although the initial target customers are male, these enterprises still have to turn to female consumers, because after all, there are also some women who like to dress in a style. For example, Packnada now receives nearly 20% orders from women, and Tate&Tonic often receives enquiries from women to expand services to women. < /p >
< p > < strong > the basis for survival: Capital + logistics < /strong > < /p >
< p > good logistics can attract many excellent enterprises, but the electricity market in Singapore is rather complicated. Logistics is not the only factor restricting the business of enterprises. As long as enterprises can have their own unique selling points, they will be able to live in the market of Singapore. < /p >
< p > German electricity supplier incubator Rocket Internet has entered the Southeast Asian market, which has greatly promoted the development of the region. Its investment in LAZADA and ZALORA has been developing rapidly in Southeast Asia. Rocket Internet's investment not only promoted the local infrastructure construction, but also provided the local electric business people with practical opportunities. Many people started their own business starting process after leaving Rocket Internet. < /p >
< p > the electricity market in Singapore is becoming more and more mature, which provides many opportunities for Edit Suits to start from scratch. There are also companies that specializes in providing logistics and warehousing services to businesses, such as Anchanto and aCommerce. Even Singapore's national postal company, SingPost, has joined the field of e-commerce logistics. < /p >
< p > Edit Suits and Tate&Tonic are customers of aCommerce, using aCommerce to complete their own logistics and distribution. The two companies are in the same office area with another fashion business Style Tribute. They also share a photo studio to shoot model photos, which greatly saves their expenses. < /p >
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