The Only Way To Go From Selling To Marketing Is To Cross.

The slogan "P", from excessive sales to marketing, has been shouting for many years, but it only focuses on the emphasis of consciousness. In fact, the most important reason is that it has been imprisoned by theory and has not really made any breakthroughs in practice. < /p >
< p > in essence, sales and < a href= "http:// www.91se91.com/news/index_c.asp" > marketing < /a > are neither science nor technology. They are just like management. They sell to a specific person and marketing is to a group of people. Sales is a kind of behavior; marketing is an activity. The most fundamental proposition of marketing activities is passing through the ridge. From a practical point of view, marketing is a continuous process. The first hurdle for marketing is how to go from sales to marketing activities. < /p >
< p > marketing is different from taking educational background; taking educational background or paying attention to seniority and seniority, after reading primary school, we can go to junior high school, and then go to junior high school to get high school, college, undergraduate, master and doctor. But marketing is different, marketing pays attention only to achievement! Primary school has not graduated, is the pupil's laughing matter in front of university students; elementary school has not graduated, has no significance to the equally engaged in the marketing doctorate and the elementary student, because he is not the marketing a href= "http:// www.91se91.com/news/index_c.asp". < /p >
< p > we can not go from a href= "http:// www.91se91.com/news/index_c.asp" > Sales > /a > to marketing. The most fundamental reason is to follow rules and take the way of taking academic credentials to take the marketing over. The only way to go from sales to marketing is to cross. You dare not cross, do not say 100 years enterprise than you 100 years ago, even if the opposite business is set up a year earlier than you, you have no chance! In fact, more and more enterprise practice has proved that from sales to marketing, the only way is to cross, especially Chinese enterprises. < /p >
< p > Chinese enterprises' attitude towards marketing is just like a college student dealing with his resume, designing his own cover carefully, filling in everything he thinks is important, and actually doing everything is not the same among employers. Just because there is no practice. < /p >
< p > marketing for China at this stage, the most important thing is how to break through in practice. This is the responsibility of all marketers, because the focus of all managers has been placed on how to mark new differences in theory, and the leapfrog of marketers has become the key to determining the survival of Chinese enterprises. < /p >
< p > Chinese people like to talk about history. Because history is too long, marketing is the same. Seeking for every historical footprint step by step is actually not in line with China's national conditions. China has not gone through the capitalist economy in the light of the laws of the world, and has gone too far to the market economy, so China's marketing must also break the rules. People who like history always say that speed is not good, and speed will go all the way, but in such a situation, you can't quickly accomplish what you can do. This is not a crash, but a necessary leap. < /p >
< p > success depends on practicing courage instead of thinking wiser. The current situation of enterprises is that everyone wants to go to marketing, but no one dares to take the first step from sales to marketing. The image description is that people want to go to heaven, but no one wants to die. < /p >