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National O2O, You Haven'T Acted Yet?

2014/8/7 15:47:00 14

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a wide variety of O2O /p >

this Wang Feng's concert of "the coming of peak storm" has a deep Internet brand.

Compared with the way of ticket sales based on barley and offline channels, Wang Feng concert is not only sold with more than 20 Internet platforms, such as Baidu, a href= "http:// www.91se91.com/news/index_c.asp", Jingdong, /a and Taobao, but sold out in only 3 months, and online tickets sold for 30 yuan each, and 48 thousand tickets sold, plus advertising derivatives and later earnings, this test water may become a domestic and global case.

in fact, before the concert, entertainment companies had been watching the O2O cake, such as singing the songs of karaoke.

This software for home phone singing this year announced plans to enter the KTV under the line. In the future, users can interact with the entity KTV through mobile phone applications, such as offline online singing, online listening, sending offline flowers, and experiencing new songs and social feelings.

female consumption is also the hottest part of the emerging O2O field. The third pioneering work of Meng Qing, the founder of AFU essential oil and the carving of beef sirloin, has attracted the attention of the beaver family of the nail App.

Meng Wah said in an interview with the Beijing Commercial Daily reporter that since the beaver family went online in March, they have traded thousands of orders in Beijing, and more than 300 in Shanghai.

for men, using cars is another aspect of O2O.

A few days ago, P2P car rental platform car rental announced the completion of the first acquisition of P2P car rental industry, the acquisition of poly car Tong is the largest private car rental agency in Beijing.

This also means that the P2P car rental industry has opened up resource integration.

In addition to car rental, car wash App has gradually opened up the market. In addition to the App co operated with 4S shop and washing car company, there are also entrepreneurial software for on-site car wash service.

in addition, Jingdong and Tang Long built "Tang Jiu Da store", Shun Feng layout of "Shun Feng hey guest" and other convenience stores O2O, "hungry", "beauty group take away", "point me" and other takeaway O2O, hotels such as Jimbaran O2O, have been in the mobile Internet layout, trying to draw in the future O2O competition king.

new problems surfaced /p >

in view of Xu Ning, partner and senior consultant of Jun Consulting Group, Wang Feng's < a href= "http:// www.91se91.com/news/index_c.asp" > O2O < /a > Super concert has opened up a new blue ocean for this traditional business field.

In traditional concerts, performers, production teams, organizers, advertisers and many other stakeholders can only focus their attention on the concert site, and in the limited time, facing the limited audience to gain more benefits, the embarrassment of having enough money is unavoidable.

The online pay live broadcast focuses on millions of potential audience outside the field, and supports the revenue with the logic of the long tail economy.

Meng Xing also believes that the general trend of O2O is an irreversible fact.

Just like before the electricity supplier subverted the retail industry, most of the enterprises will become paved roads after the battle of heroes and soldiers, and only a few enterprises can become milestones.

"The characteristics of mobile Internet enable services to flow, which will be a profound revolution in the service industry".

> singing CEO CEO revealed that singing was not founded at the beginning of the line.

Chen Hua called KTV "an industry that will not change". Although many participants were involved, no one studied it as a product. All the expansion was just a clone of the process of opening shop, decorating and introducing song system.

Chen Huaqiang said that a product does not have to wait for bottlenecks to find its way out. As a leader in online karaoke songs, singing has seen opportunities and space in this background.

for the future, Chen Hua's expectation is to develop 2000 entities in the whole country.

He said frankly that if this goal is achieved, the impact and income will be very impressive, but it will go through a difficult process.

At present, the whole design is still in the planning stage, and the rumour that it will merge Mini volume KTV is not exact.

In fact, mergers and acquisitions or new construction are all possible, mini volume is only a plan, the whole singing system is likely to cover several large volume KTV.

The overall design will be completed and made public at the end of the year.

model enterprises scarce

Meng Xing thinks, < a href= "http:// www.91se91.com/news/index_c.asp" > PC < /a > by changing the retail business through the electricity supplier, the mobile Internet will also change the service industry through O2O.

Huang Yuanpu, the founder of billion euro network, called 2014 the first year of O2O. Apart from the service industry, the online and offline interaction of the retail industry is also getting through, and the O2O closed loop is gradually intact.

But combing the current O2O pattern, we can find that in the group buying type drainage O2O, the public comment network, the US group network and so on have achieved a certain scale and popularity. But in vertical O2O, despite the increasing number of newcomer and the increasingly large number of teams, there is no reference to the list style enterprises.

in Huang Yuanpu's opinion, no model is good for the industry. Many participants are groping for progress, like the grand contention of a hundred schools of thought in the Warring States period.

hairdressing appointment O2O fashion cat CEO Zhao Jian said that the biggest impact of the mobile Internet is to change the consumer's consumption path, and the consumption front service providers gradually come to the stage for consumers to choose.

Since the line came in October last year, fashion cats have completed more than 1 orders, and the unit price is 200-300 yuan.

Through the selection and appointment of App, users can avoid the embarrassment of the price comparison of inquiry and the trouble of card lobbying by industry practice.

Better than the traditional service user experience, is Zhao Jian's current focus.

The view of "P" has been endorsed by Meng waking and Huang Yuan.

Meng Wah divides O2O into bit business and principle business. Guided group buying does bit business, so long as traffic is introduced into the line, specific services are provided by businesses only.

Like the beaver's vertical O2O, it is a bit business. We need to do a good job of closed-loop service, and achieve unified standardized specifications. This is precisely the difficulty of the service industry.

Therefore, although O2O is the business of Internet thinking, it focuses on management and training.

Most of the beaver's more than 200 manicure divisions in Beijing have the technology of beauty. But at present, there are only a dozen or so services on the shelves. Other people have to train and practice every day until they pass the exam.

he described the development of vertical O2O with three words "not fast".

Unlike the massive and fast replication of bit business, the essence of service industry is time. The accumulation of time only ensures the ability and quality of service.

Huang Yuanpu told reporters that O2O enterprises want to do the benchmarking, at least three or four years or more, the key is to "do heavy" services.

In the eyes of Huang Yuan Pu, the traditional industry has deficiencies in the quality of service, which requires online services to change.

With the increase of the unit price on the line, users' consumption choices are expanded from catering, accommodation and other highly standardized services to beauty salons, wedding and other strong sense of experience projects.

Whether we can provide guaranteed high quality services will become the watershed of enterprises' success or failure.