Luxury Electric Providers Trapped Big Licensed Market Products Far Exceeds Supply

The number of large brands is limited, the goods sold on the market have already exceeded the number of large licensed production, but the bargaining power of the electricity supplier is not enough, so it is difficult to obtain authorization directly. The qualification of the third party distributors is not rigorous enough, which leads to the unknown quality of the luxury goods.

　　 Upstream supply channels vary.

The luxury goods that have always been on the net have made more grassroots consumers enjoy the opportunity to get close contact with big brands. But whether these big brands can rely on discounts and reduce the number of consumers to attract consumers can be guaranteed to be genuine products. Whether the upstream suppliers can provide "low price" commodities for these electronic business platforms determines whether the platform can maintain a strong vitality. A few days ago, the electricity supplier's selling door, which was exposed by the media, hit a large number of e-commerce enterprises relying on the third party distributors to purchase goods. Due to the lax control over the upstream suppliers, many enterprises and consumers were affected.

According to reporters, the existing Luxury goods The supply channels of the electricity supplier are varied. Besides purchasing goods from third party dealers, they can also buy overseas goods through buyers, or pick up goods from discount stores such as outlets, or try to obtain supplies from the brand regional agents, or even sign a big license directly with the official. The industry pointed out that in these channel for stocking of goods It is the most secure way to guarantee the quality of goods, but it is also the most difficult way for luxury electric providers.

　　 There are few authorized brands.

There are not many enterprises that have been upgraded to famous luxury brands through market polishing. yield It is more fixed, the choice of channels to distribute products is rigorous, coupled with a large number of parallel imports and fakes on the Internet market, so that these brands' net touches are cautiously cautious.

Sun Yafei, CEO of luxury goods network in Fifth Avenue, said that the three brands of Hermes, LV and Chanel have adopted direct mode in the world in order to implement a strict brand management and control system. "These brands are limited annually, but we see such a steady stream of goods on different websites. Where do they come from?" Sun Yafei said. The main factor that restricts the development of luxury goods business is the rampant fakes and the difficulty of empowerment. This has led to the repeated shuffling of luxury electric providers.

The official responsible for the show shows that luxury goods are hard to get. The distributors who really get the brand authorization are few and far between in the world. The top brands, Ferragamo and HUGO BOSS, have been licensed to the show network, and the Burberry has been authorized to Tmall, while other more electric business platforms have not been authorized directly by the brand. In 2012, he got the authorization from Ferragamo, and the negotiation time lasted for more than a year. To ensure the authenticity of platform products, the company has a special procurement team responsible for negotiating overseas, striving for direct licensing of luxury goods, or co operating with its authorized third party international suppliers.

　　 Downstream consumers suffer

The different forms of upstream suppliers deeply affect the downstream user experience. Beijing Business Daily reporter learned that, although many luxury purchases indicate marked support for inspection, but in fact, counters do not support this service, will only tell consumers "this is not our counter sold goods." If consumers want to verify the true or false, they can only be inspected by the third party inspection organizations designated by the manufacturers or the state, but the high inspection fees and complex procedures will discourage consumers.

Take charge of the network show that even if the same brand of goods, due to different origin, plate type, model, the product will also be different. The counters of domestic counters only know the source of goods on their counters, and can not confirm that luxury goods purchased online are true or false.