Broaden Your Horizons And Get Out Of Shenyang Shoe Boss.

The crisis is not without merit. The key lies in who is more confident or even ambitious in the storm. In February 22, 2009, a group of well thought out "Shenyang shoe bosses" went north to the border between Liaoning and Jiaozhou, while Tieling, Siping, Gongzhuling and other destination cities did not know that the next thing was more than simply "sending shoes to the countryside", or even beyond everyone's imagination. For the real estate shoe industry in Shenyang, shifting the focus of sales is only an option that has become increasingly narrow in the current profit channel, rather than the ultimate goal. The endless desire for survival is making Shenyang's "quasi pillar industry" active and intelligent. After the Spring Festival of 2009, more than half of the Shenyang real estate shoes enterprises were called "waiting for work". In 2008 or even farther, the situation of "explosion single" (too many orders, full capacity production still in short supply) became a thing of the past. Nearly half of Shenyang's shoe companies have laid off workers, and some even do not leave them, only to save 300 yuan a month. As early as August 2008, in response to the financial crisis and the monopoly of international buyers, Shenyang's real estate shoes became famous after the price increase. But with the global financial turmoil, difficult export and high cost, the proceeds of price increase were quickly sucked up by the sales agent channels. More importantly, history can never be repeated. Many shoe companies find that sales agents at various levels are far more difficult to compete with each other than their own counterparts. The former refused to resume price negotiations and refused to give up profits to tide over the difficulties. "This makes us suddenly realize that it is no wonder that Wenzhou shoe enterprises attach great importance to the market at the very beginning and try to operate their own terminals as far as possible. Zhu Jieying, general manager of Shenyang British shoe making company, said. 6 months ago, it was the British faction that took the lead in forcing international buyers to negotiate, and led Shenyang's real estate shoes to raise prices. Because of this, "curve survival" is the top priority. On the 22 day, under the organization of the footwear industry association of Liaoning Province, many of the shoe makers in Shenyang broke into Siping. Located in the central part of the Northeast Plain and southwest of Jilin Province, the city of Siping is located at the junction of Liaoning and Gongzhuling, Shuangliao, Lishu and other cities and counties. Driving from Siping to national highway, it is possible to enter Liaoning Tieling within half an hour, while expressway is faster. Soon, the confidence of "shoe bosses" became ambitious. They found that a pair of Shenyang shoes with a factory price of less than 100 yuan had been transferred to the mall of Siping and Gongzhuling by their agents and their value jumped to three hundred or four hundred yuan. Moreover, for Shenyang, the "central island" on the first floor of the shopping mall, which has been replaced by high-end cosmetics, watches and footwear counters for many years, is still popular in the above areas, and most of the products are small pendants similar to the stalls. In fact, compared with the close consumption benefits, local department stores are more interested in free change. "We are very interested in the idea that the total number of Shenyang guests can charter thousands of square meters of operating area and undertake all the retrofit costs." Siping famous department store, a deputy general of Ren Xing commercial building. Of course, the Shenyang people who have been regarded as the guests of the whole course are "win-win" in the bottom of their hearts. But this is still not the ultimate goal. The opportunity to copy a "China shoe city" has never been so strong. Liaoning footwear industry association secretary general Qian You said. The "China shoe city", located in the south tower area of Shenyang, was built in 1989. It has accumulated about 2000000000 pairs of Shenyang real estate shoes from northeast and even China. Its annual average sales volume is 1 billion yuan. It has been recognized as the "quasi pillar industry" of Shenyang by the industry. In the 20 years when the south sell and export became the "fixed thinking" of Shenyang's real estate shoes, Chengdu shoes, instead of the Wenzhou shoes, had quietly extended their positions to the "under the nose" of the shoe city of China. The number of Chengdu shoes in the two or three tier cities of Liao, Ji and two provinces exceeded the Shenyang shoes. "With the weakening of export situation, Shenyang shoe enterprises are more and more aware of the necessity and importance of recapture this vast market." Qian said that Shenyang shoes, regardless of style or quality, do not lag behind shoes in any part of the country. Another consensus is: located at the junction of Liaoning and Shenyang, Tieling, Siping, Gongzhuling and other cities, especially the latter two, which have convenient transportation and labor costs are much lower than that in the past few years, have seen many potential pillar industries for many years. Under the circumstances of stimulating domestic demand, they are looking forward to reinforcements and narrowing the gap. In this regard, a rule of Siping folk is more vivid: "we call the name of a district" Tiexi ". We call the largest park in the city" South Lake Park ". However, we want more than that. A bold plan came into being. The first step is to sell Shenyang's real estate shoes on the north side and recover the lost land at the same time. At the same time, the second step is to follow up the shoe enterprises in Shenyang and establish a base in Jilin, where the large professional footwear production and marketing market is still lacking, while making up for the shortage of Shenyang's "China shoe city" and subdividing the market, thus laying the foundation for the growth of the Shenyang real estate shoe industry in the crisis. Shoes are silent and history knows. In the past 20 years, Shenyang's real estate shoes have gone through a little formal, self-regulation dominated childhood, and have experienced the rapid growth of puberty before the financial crisis. After 20 years, unprecedented pressure has prompted Shenyang's real estate shoes to change again. More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan