Exhibitors In The Middle And High-Profile Exhibition Pass Cold Resistance Confidence

As the first important exhibition of textile and garment industry in 2009, China's needle and cotton trade fair has become a window for people to observe the impact of financial crisis on the industry.

During the interview, reporters strongly felt that the financial crisis was like an invisible hand behind the scenes, manipulating all the contents of the exhibition.

Who has been affected by the financial crisis? "We are basically not affected". "Last year, we have an increase in efficiency".

The reporters heard positive voices. Most of the exhibitors interviewed believed that the financial crisis did not have a big impact on their enterprises. On the contrary, many enterprises were in the opposite direction, and last year they achieved two digit growth.

Reporters and colleagues can not help wondering: who has affected the financial crisis?

Statistics from the National Bureau of statistics show that the growth of several important indicators in the industry last year showed a downward trend, and negative growth occurred in January this year, which seems to be the first time in 10 years.

And last year's industry survey also showed that 2/3 enterprises were on the verge of loss.

Looking at it, many of the knitting enterprises in Guangdong are coming from the mainland, and some of them are not large in scale. Do not they say that the Pearl River Delta region is the "worst hit area" of the financial crisis?

We have confidence in the future, otherwise we will not come to the exhibition.

We should pass this confidence on to distributors and pass them on to consumers.

Li Xinyang, general manager of Guangdong Xijiang Yue Underwear Co., Ltd.

His words immediately let reporters find the answer, no matter what the enterprises were, it was a bit real, at least they created a positive and optimistic atmosphere for the industry.

"There is still a certain effect, consumer shopping is more rational and cautious."

The salesmen of a few of the few companies who speak out of the mouth reveal the real situation of the industry.

Some dealers also reflected that because of the media coverage, consumers now have a clearer understanding of the economic situation, and they have tightened their wallet.

There are also experts from the industry who say that many of the exhibitors at the Chinese acupuncture conference are mainly domestic sales, and underwear, socks and other products are expendable, so the impact of these enterprises may not be as serious as that of foreign trade enterprises.

But from the scale of the exhibition, the power of the financial crisis has been revealed.

"The scale of this year is less than that of last year, and the popularity is not as good as that of last year."

One exhibitor said.

Another audience with Shandong accent directly expressed his disappointment: "the products we sell are only more than 20 companies, and the prices are not too good."

So he only looked at it for a long time and was ready to return.

In addition, some large enterprises on the one hand do not want to give up the opportunity to advertise and inviting business through the needle, but on the other hand, they want to save costs, so they only hire smaller booths and simply display them.

On the effect of exhibitors, some enterprises reflect pretty well. "Half a day, I have sent more than 2000 cards to the end, beyond expectations."

The sales director of an underwear exhibitor company said.

Another company nearby also said that the publicity materials were soon empty, and they rushed some more from the company.

From the gathering of the spectators, the price of low-priced products is much higher than that of high-end products. More than ten yuan a pajamas and seven or eight yuan of underwear have attracted many dealers.

They reflect that under the current economic conditions, these products are popular.

It is urgent to break through the lights, sound, T, life hall...

These props make great efforts to create a prosperous scene, but through the forum full of seats, we can still feel the urgency of entrepreneurs and distributors to encirclement.

"The Forum on expanding domestic demand in China's textile and garment industry", although the venue is rather partial, there are hundreds of people in the industry who are busy sneak away to listen to experts' speeches.

"China home furnishings Development Forum" is being held at the crowded hall of the exhibition hall. Although it needs to tolerate high volume, there are still many people standing listening to the guests' speeches.

The real experience of manufacturers, distributors, brand consultants' brilliant ideas, and the overall leadership of industry leaders provide a way of thinking for people struggling to fight in the crisis.

The colorful exhibition hall has given people a high visual enjoyment, but behind it is a war without gunpowder.

Perhaps due to more intense competition, this year's exhibitors have tried every means to attract eyeballs.

It is no wonder that the underwear show and private gifts that are exposed to fluorescent exposure are not surprising. The speeches of the leaders of the enterprises with large volume and repeated play have tested people's patience.

The most striking thing is the beauty and the group of mosquitoes in the nets. Apart from the novelty of mosquito repellent products, people are more concerned about: "how did these mosquitoes grow from last summer to the present?"

Of course, these are just small interludes, the mainstream of the enterprise is the pursuit of brand, the importance of innovation, the thinking of the future of the industry, and many small and medium-sized enterprises in the interview coincide with emphasis on the importance of corporate culture.

It is this pursuit that constitutes the mainstay of the industry and condenses into the industry's ability to resist crisis and move forward.

More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan