Virtual Sales Mode Favored By Garment Companies

< p > at present, the high-quality commercial shop resources in China have been separated from the major brands, and the high cost of opening shops is not acceptable to ordinary enterprises.

In this situation, the innovation of sales mode has become the reality that garment enterprises must face.

Therefore, the new virtual sales mode represented by TV shopping, online shopping and telephone ordering is regarded as the golden key for such enterprises to open the domestic market.

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< p > "TV shopping is already a mature marketing mode. As a channel innovation, it has completed the pformation from media to media platform to e-commerce platform. Because of its intuition and wide audience, it can attract many people's attention and business opportunities emerge naturally."

Hu Zhonghui, a well-known marketing planner, describes television direct sales.

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< p > for some developing small and medium-sized enterprises, we have missed the preemption time of laying the channel of "first impressions" in the past hundred years. Facing the high cost channel expansion expenses, "rush" can not catch up with changing some marketing modes.

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< p > "TV direct selling may be a shortcut for us to rapidly expand the domestic market.

Through the commentary of the program guide and the display of the model, with the help of the coverage and influence of the column, I think this will enhance the popularity of the brand.

The head of a clothing brand is full of novelty and great expectations for TV direct selling.

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< p > according to an incomplete statistics, more than 60% of white-collar workers in China have online shopping experience.

The new virtual sales mode represented by shop sales has gradually become a new way of life for Chinese people.

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< p > China's early economic monitoring center has conducted a survey of the mainstream shopping patterns of the three people in Beijing, Shanghai and Guangzhou in the new century. The conclusion is that 81.25 of people think that < a href= "http:// www.91se91.com/news/index_c.asp" > online shopping "/a", direct selling business, leasing business and mail order business will become the mainstream shopping mode.

Only 15.4% thought that traditional counter sales would still prevail.

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< p > for TV shopping marketing mode, Jordan Brand Manager Zhou Yingli thinks: "TV shopping can not only directly promote product sales, but also can carry out brand promotion very well, and it can kill two birds with one stone in a growing brand."

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< p > however, the marketing mode of < a href= "http:// www.91se91.com/news/index_c.asp" > TV shopping < /a > seems to be more suitable for standardized products, such as electronic products, < a href= "http:// www.91se91.com/news/index_c.asp" > Jewelry < /a > perfume, etc.

The "Sun City" umbrella, which has just been working with CCTV shopping street, is listed in the same way. They all share one thing in common, that is, there is no big difference in personalities.

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< p > if shoes and clothing enterprises want to take the marketing mode of TV shopping, it is necessary to solve the problem of individual differences, and we must speed up the combination of product standard parts.

A marketing person said: "the cost of TV shopping is higher, and the threshold for products is relatively high. The quality of fast selling products, that is, those with high brand value and high added value, is more suitable for TV shopping."

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