Free Wi-Fi Real-Time Testing Of 12 Shopping Malls In Hangzhou

"The shopping mall without free Wi-Fi is not a good shopping mall!" this is a piece of news from Miss Chen last night in her circle of friends. She went shopping with her girlfriends in a shopping mall on the Hangzhou lakeside business district, and after dinner, the two of them went to a restaurant nearby to have dinner.

Because the restaurant has group buying activities, Miss Chen touches the mobile phone to buy electronic coupons online. "The result is that the 3G signal of the indoor mobile phone is not very good. The key is that the free Wi-Fi set up in the shopping mall is in the name of nothing. How can it not be connected?" Miss Chen's stomach is full of emotion. "Wi-Fi is very important in shopping malls."

When group buying, online payment and online parity become more prevalent, consumers such as Miss Chen have more and more consumers in shopping mall Wi-Fi. In fact, since the first half of last year, the majority of department stores or shopping centers in Hangzhou have opened free Wi-Fi services, so long as consumers enter shopping malls, they can identify the designated Wi-Fi signals. Is it possible for every family to connect smoothly? Yesterday, reporters visited several shopping malls in Hangzhou, and experienced the use of Wi-Fi in various shopping malls.

　　 12 shopping malls Wi-Fi experience

Some of them are not yet open.

Reporters divided into two routes, and ran 12 altogether. Market do Wi-Fi experience And test the APP software through the speed of the mobile phone to test the speed in real time.

The fastest is the city of 818kb/s, the slowest one is the old pier impression city, with the speed of less than 1kb/s, and the web pages can hardly be opened.

There is no free Wi-Fi service in the Mixc. If you want to rub the Internet, you can go to Starbucks or Costa coffee, the network speed is around 200kb/s. Hangzhou Tower searches for a Wi-Fi signal on the 2 floor of C block, but it does not look like an official Wi-Fi. It does not need a password, nor does it need a cell phone number. There is no free Wi-Fi service in Xicheng square, but relevant staff have told reporters that "the technical problem has been solved in the laying line, which will soon be free."

As an old shopping mall, the Wi-Fi signal of Wulin Yintai is a bit unexpected to reporters. From 1 to 8 floors, the speed of the wireless network basically stays at 120kb/s, the speed is not fast, but the victory is stable. Qingchun Yintai is slightly less than that. In the 20 minute test process, the network is interrupted 3 times, especially near the elevator, often only one signal. Different floors, the same floor of different areas, the speed difference is relatively large, the lowest speed is 73kb/s, the maximum can reach 273kb/s. The speed of Yintai city is relatively fast, and the real-time test is more than 400kb/s.

　　 Lakeside business district In the three shopping malls, there are hundreds of wireless signals that can be searched, but they never connect. The reporter asked the staff, the other side's explanation is that the shopping mall is being transformed. Li Xing's Wi-Fi connection is very labor-saving, search directly connected to it, do not need cell phone number or password, but the signal is very unstable, only 1 floor can receive signal normally, 2, 3 floor small area has signal, and the signal is faint, 4 floor Muji shop does not cover wireless signal. On site testing, Li Xing's Wi-Fi network speed is around 11-63kb/s.

At the lakeside in77, the reporter quickly searched the Wi-Fi signal after entering the shopping mall. But after entering the mobile phone number, he did not receive the short message to get the password. 5 minutes later, 2 short messages were received to continue the speed test. The result showed that the speed of the network was unstable, the lowest 80kb/s, and the highest was 448kb/s.

The recently opened rainbow also provides free Wi-Fi services. Reporters in the shopping malls A, B block of different floors of different areas for 40 minutes after testing, found that the signal is stable, the network speed basically remained between 45-85kb/s.

　　 Connection Wi-Fi requires cell phone number verification.

In fact, this is the process of identifying users in the mall.

In this experience test, the reporter found that in addition to a few shopping malls can directly connect to the search signal, many other users need to send cell phone numbers to get the login password. Among them, Yintai is the most typical one, and every household needs to enter cell phone number verification.

For consumers, a mobile phone number is an instant free Internet enjoyment, but for merchants, it is much more than just a passageway for sending passwords.

"At present, the Wi-Fi laying of all the stores in Yintai is carried out by the information department and the third party companies. The input of mobile phone numbers is to get SMS authentication and permission distribution." A related staff member of Yintai group said, "of course, it is also for the latter part of the targeted marketing infrastructure."

Just targeted marketing is so simple? "This is actually a process for shopping malls to identify users. Identify whether you are a VIP customer, orientate or even identify your activity track in the mall, and build a database for the layout optimization of shopping malls. An industry analyst said: "in mid July, the meeting of the municipal government put forward that Hangzhou should develop intelligent economy. It can be said that commercial Wi-Fi is one of the foundations of smart economy."

Mobile Internet has theoretically given new hope to offline retail. However, for offline retailers, if we want to truly rejuvenate the Internet era, we must better grasp the opportunities for technological change. One of the most accessible applications is Wi-Fi. Another industry insider said so.

　　 Free Internet is not just used to buy group buying vouchers to brush friends circle.

Online payment, intelligent navigation and intelligent parking system will be realized.

Yintai group has been formally providing free Wi-Fi services at various stores and stores since last year. The reason for the sudden opening is that a price comparison website advertises at the entrance of the mall. "It is better to open the free network directly, rather than to let the customer compare the price, asking customers to come to the market." Miss Hu of Yintai group said.

APP, launched by Longhu Tian Jie, claims that it has realized the function of indoor navigation in intelligent shopping mall. No matter where the guests are in the shopping mall, they can quickly navigate through the Internet to find the place they want to go. In addition, the intelligent parking system that is being debugged can identify private cars by camera, do automatic lifting rods, and help you locate your car through the camera and plan corresponding routes.